I chose to invest in Smart Tire Recycling because of four factors: Team, Technology, Timing and Mission. The team is top notch. Mendel is a CEO who knows how to get things done, condense difficult to digest concepts to their core, and most importantly, who can identify top-talent. He has assembled an impressive team that brings a wide variety of disciplines under one roof. From engineering to technology, marketing to finance, operations to commercialization: STR's team has thought through most-every eventuality. On the technology front, they have a pending published patent on their unique process. Additionally, they have a first-rate real-world understanding of the waste tire pyrolysis process that has been developed over the course of years of trial and error. On the timing front, I see STR as a leading company with the best chance of getting to market at precisely the right moment. With aggressive environmental and sustainability goals, manufacturers who use Carbon Black (and other chemical tire components) are eager for a solution such as ours, produced by a well-run team that can ensure a ready supply. And finally, the success of STR's mission will truly represent a success for mankind in general and the environment in particular. By un-baking the tire and commercializing the vast amounts of used tire rubber currently being burned as fuel or dumped in landfills, Smart Tire Recycling will make the world a better place for our children.