Question 1

Do you have clinical data to support the claim of preventing food allergy? I have a background in FDA clinical trials and am very curious on this claim.

Accepted Answer

Hi George, Thank you so much for reaching out with this question! As a registered dietitian with Regulatory Affairs experience during my Starbucks days, I can greatly appreciate this question -- and the importance of making science-based recommendations. At Square Baby, we're proud to be leaders in Early Allergen Introduction. Recent landmark studies like LEAP, PETIT, and EAT show that introducing allergens early (as early as 4-6 months of age) and often (several exposures/feedings per week) ...

Question 2

what is the exit strategy? if you sell to another big food chain, they will probably start putting sugar in your beautiful products.

Accepted Answer

Hi Harold, Thanks for reaching out with this question! While we can't predict exactly when and how we'll exit, what I can tell you is that we have 2 key priorities as we grow: (1) maintain/protect our premium brand/quality/nutrition promise best-in-class customer service/experience and (2) do right by our investors -- working diligently to build a capital-efficient, scalable, and profitable business -- working toward a healthy return on investment. If we attract a strategic investment or acqu...

Question 3

Hi! What was Square Baby's revenue for 2022, and are you on target for your 2023 projections? I also noticed two previous Priced Rounds - what was Square Baby's valuation at the time of those raises? Additionally, when will this campaign be closing? Thank you!

Accepted Answer

Hi Casey, Thanks for reaching out with your questions! The campaign ends in 7 days (11/17). We'd love to have you join us! Additionally, we will also continue accepting investments outside of Wefunder for accredited investors (minimum check size of $50,000). Reach out to me katie@squarebaby.com if you're interested in exploring that avenue. We are on target with our Customer Acquisition Cost (CAC) as well as Lifetime Value (LTV) goals. And frankly, these metrics are the most important part of...

Question 4

It's almost criminal how unhealthy the food that is made for children, especially babies, is. This is a much needed product. I have two questions. 1. When will revenue resume in 2023? 2. What is the distribution plan once you're ready to sell products again?

Accepted Answer

Hi Ben, Thanks for reaching out with your questions. Happy to help! (1) We spent 2022 scaling operations nationally, designing/testing new custom packaging, commercializing recipes with a leading co-manufacturer, and expanding supply chain. We relaunched in March 2022 -- expanding from a regional/West Coast brand to National DTC (direct-to-consumer) distribution. We have seen great metrics around LTV:CAC, retention, AOV, etc. And our customers are begging for more! (2) In 2024, we'll continue...

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