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SmartGurlz
Award winning e-learning company, with the only STEM products that focus on girls and minorities
It’s not just a huge opportunity… it is personal to me. In looking for a toy which would inspire my daughter to consider coding, I found there was none. In the process I became much more aware of the broader issue regarding diversity in technology and the lack of product to inspire young girls and minorities to consider the field.
Sharmi Albrechtsen
CEO @ SmartGurlz
Last Funded December 2019!
$2,781,999
total funds raised
1,482
total investors
Why you may want to support us...
| 1 | NEW ROUND! $2.7M raised. Join blue-chip investors like Morgan Stanley and NYU |
| 2 | Proven - More than $2M in revenue with a 4+ rating on Amazon. |
| 3 | Covid-19 Program - Educated nearly 1,000 kids via e-learning during the pandemic. |
| 4 | Expanding into lucrative remote learning and home-schooling market after pandemic |
| 5 | Expanding into $40B Ed-tech market- Signed a deal with former LEGO education distributor, Pitsco Education |
| 6 | Powerful PR - Featured on CNN, Fox and Friends, Fox Business News, Forbes and Financial Times. |
| 7 | Strong Team - Includes former VP of Hasbro, EVP of LeapFrog and host of MythBusters. |
Why investors us
we've raised $2,781,999 since our founding
Science doesn't have a gender identity. If you look at some educational products, that can sometimes be hard to tell. SmartGurlz provides much needed diversity in this space, and it's really needed. Role models, familiarity, and a sense of comfort all help to empower learners, drive better outcomes, and inspire a sense of belonging while learning.
I'm personally investing in SmartGurlz not because I think that everybody should learn computer science, but because everyone should have the opportunity to learn. I think Siggy is an exciting take on robotics, and provides a tangible, physical experience for learners of all ages. I like what the company has done for the last few years and I'm excited about the opportunities their new virtual learning programs can provide.
Lead Investor Investing $5,000 this round & $2,000 previously
Coding is the future! I tried to get my kids in coding classes when they were younger, but it did not work out...you are making coding accessible to all! KUDOS!
As the founder of a youth empowerment group called Girls Of Decision, and mother of a 7 year old daughter, this investment felt right. I believe that “SmartGurlz” was the right choice for me when chosing investments that I believe in.
Nashima Harvey
CEO/Founder of TLGH Educational Services, LLC and Girls Of Decision Youth Empowerment as well as an investor.
Our team
And Our Major Accomplishments
Sharmi Albrechtsen
CEO
AdWeek's Disruptor in Gender Diversity, TEDX 2019, Expert in EDTECH, E-learning, Business Strategy
In the news
Downloads
Investor Q&A
What does your company do?
We teach girls and under-served minorities STEM filling a massive gap in the ed-tech market. While it is projected that over 1 million tech jobs will go unfilled by 2022, women and minorities are greatly under-represented. We make the only coding product for kids specifically designed for this market. We have sold over 30,000 coding robots for girls in the consumer market and have entered into a collaboration launching school product and curriculum targeting both girls and boys in 2020.
Where will your company be in 5 years?
SmartGurlz aims to be a leading force in bringing equity to tech, the LeapFrog of smart connected-toys with $200 million in revenue and $1 billion company valuation.
Why did you choose this idea?
What's new about what you're making? How is it different?
How big is the market?
How do you acquire customers?
How will you make money?
What's your biggest risk? What keeps you up at night?
What do you understand about your business that others don't get?
Congrats on Shark Tank, what was it like?
What led you to found the company?
Tell us about the CEO Sharmi Albrechtsen
Can I make money from investing in SmartGurlz?
Financials
SmartGurlz has financial statements ending December 31 2019. Our cash in hand is $290,000, as of May 2020. Over the three months prior, revenues averaged $6,000/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $18,000/month.
At a Glance
January 1
to December 31
$303,840
[20%]
Revenue
-$792,001
Net Loss
$1,028,663
[7%]
Short Term Debt
$1,058,829
Raised in 2019
$290,000
Cash on Hand
As of 05/ 1/20
As of 05/ 1/20
A note from Wefunder. Unlike companies on the NASDAQ, early-stage startups have little operating history. Financial analysis is not as useful when there is limited data. It's more important to predict the size of the future market. If the founder achieves their vision, will enough customers pay the company enough money?
It's also common for fast-growing startups to lose money even faster: they are investing in future growth. In these cases, it's often better to check if the Cost of User Acquisition (CAC) is lower than the Lifetime Value (LTV) of that customer. If one spends $1000 today to make $10,000 over the next five years, that may be a smart bet. Amazon is a famous example of re-investing potential profits to maximize growth over 20 years.
It's also common for fast-growing startups to lose money even faster: they are investing in future growth. In these cases, it's often better to check if the Cost of User Acquisition (CAC) is lower than the Lifetime Value (LTV) of that customer. If one spends $1000 today to make $10,000 over the next five years, that may be a smart bet. Amazon is a famous example of re-investing potential profits to maximize growth over 20 years.
Net Margin:
-261%
-261%
Gross Margin:
14%
14%
Return on Assets:
-235%
-235%
Earnings per Share:
-$0.79
-$0.79
Revenue per Employee:
$75,960
$75,960
Cash to Assets:
59%
59%
Revenue to Receivables:
~
~
Debt Ratio:
305%
305%
SmartGurlz Inc FS 2019 Final.pdf
Risks
| 1 | The Company is in the deployment stage. It has limited revenues to date. There is no assurance that the Company will be able to record profits in the future. The Company is also faced with risks inherent in operating a new business. The risks inherent in operating a new business such as the Company's include: (i) difficulties and delays often encountered in developing, producing and commercializing new, complex technologies; (ii) developing the markets for the Company's products and technologies; (iii) transitioning the Company's development efforts to commercialization; and (iv) attracting and retaining qualified management, sales and/or marketing and technical staff. |
| 2 | The Company is seeking up to $1,000,000 to fund product development, marketing and operations. Capital requirements associated with product development, marketing and operations have been and will continue to be substantial. The Company may need to raise additional funds in the future in order to fund operations, pursue sales growth opportunities, develop new products or services, respond to competitive pressures, or acquire other businesses. The Company may not be able to obtain additional financing when needed, or that, if available, such financing may not be available on acceptable terms. If additional financing is needed the interests of the holders of Unsecured Convertible Promissory Notes (the “Notes”) could be substantially diluted. If adequate funds are either not available or not available on acceptable terms, the Company will be unable to accomplish its objectives. Any inability to do so would have a negative effect on its business, revenues, financial condition and results of operations. If additional funds are raised through the issuance of equity or convertible debt securities, the potential equity ownership of the holders of the Notes will be diluted. Moreover, these securities may have powers, preferences and rights that are senior to those of the rights of the holders of the Notes |
| 3 | The Company will continue to experience significant operating losses as it expands its network, engages in additional development efforts, and grows its marketing and sales force in an effort to commercialize its products. The Company expects losses until such time, if ever, that its revenues from the sale of its products and services cover its expenses. Achieving and maintaining long-term profitability depends on successfully commercializing its products and technologies. The Company cannot assure you that it will be able to achieve any of the foregoing or that it will be profitable even if it successfully commercializes its products. |
The Board of Directors
| Director | Occupation | Joined |
|---|---|---|
| Gert Erik Riget | Angel Investor @ Angel Investor | 2017 |
| Pauli Andersen | Chairman @ self employed | 2017 |
| Jesper Nissen | COO @ Weibel Scientific | 2015 |
| Sharmi Albrechtsen | CEO @ SmartGurlz | 2017 |
Officers
| Officer | Title | Joined |
|---|---|---|
| Martin Pidel | CMO | 2017 |
| Jesper Nissen | CTO / COO | 2015 |
| Sharmi Albrechtsen | CEO | 2017 |
Voting Power
| Holder | Securities Held | Voting Power |
|---|---|---|
| Jesper Nissen | 370,000 equity | 37.0% |
| Sharmi Albrechtsen | 370,000 equity | 37.0% |
Past Equity Fundraises
| Date | Amount | Security |
|---|---|---|
| 01/2018 | $150,000 | Loan |
| 09/2020 | $25,000 | Convertible Note |
| 12/2019 | $858,829 | Convertible Note |
| 03/2019 | $200,000 | Convertible Note |
| 01/2016 | $376,170 | Loan |
| 06/2018 | $150,000 | Convertible Note |
| 06/2016 | $700,000 | Priced Round |
| 06/2018 | $322,000 | Convertible Note |
Convertible Notes Outstanding
| Issued | Amount | Valuation Cap |
|---|---|---|
| 06/30/2018 | $322,000 | $7,000,000 |
| 06/30/2018 | $150,000 | $7,000,000 |
| 03/24/2019 | $200,000 | None |
| 09/01/2020 | $25,000 | $7,000,000 |
Outstanding Debts
| Lender | Oustanding | Interest |
|---|---|---|
| HL Marketing | $367,892 | 6.0% |
| OTRA capital | $24,436 | 15.0% |
Related Party Transactions
Use of Funds
| $100,000 | 24 percent towards R&D (electronic design, mechanical design, prototyping, testing of Girl Meets Mars and School Products)
33 percent towards marketing (conference attendance, Facebook ads, other social ads)
38 percent towards general operations (salaries, office rent, administration)
5 percent towards Wefunder intermediary fee |
| $1,070,000 | 21 percent towards R&D (electronic design, mechanical design, prototyping, testing of Girl Meets Mars and School Products)
15 percent towards marketing (conference attendance, Facebook ads, other social ads)
21 percent towards general operations (salaries, office rent, administration)
38 percent towards Inventory purchase
5 percent towards Wefunder intermediary fee |
Capital Structure
| Class of Security | Securities (or Amount) Authorized |
Securities (or Amount) Outstanding |
Voting Rights |
|---|---|---|---|
| Common Stock | 1,000,000 | 1,000,000 | Yes |
Form C Filing on EDGAR
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
on Dec 5 2019
CEO @ SmartGurlz
on Oct 11 2019
CEO @ SmartGurlz
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1) These numbers include startups currently live on Wefunder if they pass their minimum target.
2) Some startups use two different laws at the same time (i.e., Regulation D and Regulation Crowdfunding).
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