Question 1

As someone who cares about the environment, my family is aware of the substantial waste of water producing "fast fashion" jeans produces. Because of this, along with many of the issues you are addressing, we no longer purchase jeans. We are excited about your idea, and want to...

Accepted Answer

Hi Daniel, This is a fantastic question and I truly appreciate the fact that in the past you've elected not to buy jeans as a result of water consumption. The manufacturing facility that we will be producing at is an entirely vertical operation - the cotton is grown on-site, processed on-site, turned into workable fabric on-site, dyed on-site, and finally stitched on-site. Our cotton is certified organic and raised without pesticides, grown in one of the rainiest regions on earth (drastically...

Question 2

If we invest in a high tier (i.e 1k+) do we receive the lower tier perks as well?

Accepted Answer

Hi Armando - Thanks for reaching out both here and on Instagram. I'm just answering here in case others have the same question. Also a sincere thank you for your choice to invest in our project! Yes! All of the perks "stack" so with every tier higher you earn the subsequent rewards. Thank you again!

Question 3

Hi! Love what you guys are doing and am interested in investing. In addition to the environmental issues with fast fashion, I find the labor issues in fast fashion appalling. What steps will you be taking to ensure the people who are harvesting the raw materials and creating t...

Accepted Answer

Hi Ashlee, We are manufacturing our Jeans in Italy, where there are some of the strictest labor standards on Earth. Our manufacturing facility is double certified, insured, and regularly audited. We receive those audits prior to every manufacturing run and they are verified by an independent 3rd party in order to ensure we are not only meeting standards but exceeding them, In regards to the cotton itself, we do not contract any raw material harvesters so we do not oversee those operations, ho...

Question 4

It says you have only a 6x increased size set, and using an AI to match (why you are telling me it is an AI itself is a red flag, but let's move on). That's an incredibly small set of sizes. So this isn't about customization at all right? It's only about increased flexibility....

Accepted Answer

Hi Warren, thanks for your question, I appreciate it. We've analyzed about 4000 size sets from some of the biggest producers in the world in order to come up with the 250-300 sizes that are attributed to almost 98% of all online jeans orders. By going directly to the manufacturers who are producing over 10,000,000 units per year, we have been able to analyze industry-wide ratios and size sets to figure out where exactly people are falling through the cracks. The standard size set has about 40...

Question 5

Hi Kristian, can you tell me what price range you're targeting for the jeans. Range is fine, just want to get a sense of how affordable the jeans are so I understand your target market a bit more before I invest.

Accepted Answer

Hi Jen - Absolutely. We had been holding out on a price point while working through the multitude of factors that affect the pricing of the product, such as where we were going to manufacture, the price of material, the general price of cotton, labor costs as a result of COVID related shortages, etc. We've come to the conclusion that we will be manufacturing the Jeans in Italy, using AAA Italian Denim, the same tier of quality that many luxury brands use in their $400-1000 jeans. We chose Ita...

slø - not fast fashion

Reinventing Denim - Made to Order in 500 sizes, Personalized, Sustainable, and built to last

$411,988

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slø - not fast fashion

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