Invest in Sensate
The Relaxation Wearable with $19M+ in Revenue
Highlights
VC-Backed
Raised $250K or more from a venture firm
$5M+ Revenue
Earned over the last 12 months
Featured Investors
Unlock Venture Partners is a venture capital firm that invests in seed-stage tech entrepreneurs.
unlockvp.com“Investing in Sensate has been an incredible journey as we witnessed the company's rapid growth in addressing the major global stress epidemic that was materially exacerbated by the advent of Covid. Under Anna Gudmundson's leadership, Sensate has achieved remarkable expansion, diversifying its revenue streams and successfully launching in global markets. Their deep understanding of consumer needs positions Sensate as a leader in the wellness industry. Unlock Venture Partners, based on the wes...”
Founder of Incisive Ventures. Over decades of investing, I have identified seven meta themes and developed a screening process that successfully identified outlier companies and founders. I am a serial entrepreneur & 3x venture-backed CEO.
incisive.vc“Stress and anxiety reduction is something I have been looking into for over a decade. Sensate is one of the few products to have bubbled to the top of the list. I have seen the product’s impact in my own life as well as the impressive market validation and investor validation from other smart investors. My network of health and wellness contacts built as CEO of Upgrade Labs is a perfect compliment for Sensate. I have already connected them to Dave Asprey (father of Biohacking, founder of Bulletproof), who is a big fan of the product and has driven substantial sales their way. Given my personal experience with the product, long-term relationship with CEO and investors, the traction, and the strong business model, I am excited to support Sensate.”
Our Team
Pitch
The need for solutions to stress continues to rise. Sold in more than 50 countries, our device and subscription-based app have already generated $19 million in lifetime revenue, and we’re just getting started!
Sensate is one of the most trusted consumer wellness brands for relaxation. In 2024, to prepare for scaling, we slashed COGS by 48% and improved contribution margin 2.4x – setting the stage for profitability within 6 months. With over 80 million peaceful minutes delivered worldwide and top reviews, our life-changing device is making waves in the $6.3T+ wellness market.
Backed by venture capital funds including TenOneTen, Unlock, Incisive, and Expert DOJO, and used by top health influencers, top clinics, and medical professionals, Sensate is emerging as a leading global mental wellness brand.
Our traction proves a clear demand and need for Sensate’s award-winning patented solution. We’re raising a community round to unlock profitability and scale our impact globally. By forming strategic partnerships, enhancing our product offerings, and engaging our growing community, we bring profound relaxation and recovery to those who need it most.
Prolonged exposure to chronic stress can result in a cascading list of negative health outcomes, including depression, diabetes, heart disease, and even cancerous tumor development.
Developed in clinic - with awards including Best Invention (TIME) and the Real Simple Smart Sleep award - Sensate delivers clinical-grade relief in as few as 10 minutes.
Photo credit: instagram.com/mike.aidala/
Our device and app are designed to effortlessly bring the body and mind into the same state of calm that typically takes years of meditation practice and extensive training.
Our sensory stress management device is driven by advanced technology, yet it’s simple and intuitive to use. All you have to do is lie down, turn it on, and let Sensate and your body do the work.
Sensate uses infrasound and low-frequency sonic resonance, engineered with the goal of soothing the vagus nerve through bone conduction via the sternum.
This patented, accessible approach stands out in a market which includes more invasive methods. Our breakthrough in miniaturizing cumbersome technology brings stress relief out of clinics, and directly empowers the vast numbers of everyday people who struggle with sleep and stress.
The global health and wellness market is valued at $6.3T and is expected to reach over $13.89 Trillion by 2032.
This growth has contributed to the Wellness Economy overtaking a number of major industries including IT, Tourism, Sports, and Pharmaceuticals.
The focus of our last community round outreach was the desire to grow a subscription service. We delivered, launching a paid subscription for both Apple and Android devices.
Our core sales channels include direct-to-consumer; world-class retailers including Sharper Image, Hammacher Schlemmer, and Amazon; health practitioner affiliates and independent retailers; with B2B partnerships a growing avenue. For partners focused on wellness impact, the success and usage rates of the Plus subscription reinforces the value of providing subscriptions for their teams or clients.
2025 marks Sensate’s path to cash flow positivity. With a strong foundation in place, we are scaling revenues—targeting 3x growth in monthly revenues by the end of the year. Our current revenue levels already prove strong demand. Thanks to the strategic improvements in 2024 we can now scale profitably, surpassing previous revenue highs while maintaining healthy margins.
Our focus is on diversified revenue streams, including an accelerated subscription adoption, and a stronger B2B sales pipeline. Marketing efficiency remains a top priority as we optimize performance marketing while scaling high-ROI organic and affiliate channels. With tight cost controls, operational discipline, and increasing customer retention, Sensate is positioned to reach break-even and establish a sustainable, profitable growth trajectory.
Human research studies show promising results, confirming what our users experience.
Even Barbie benefits from Sensate as mentioned in Vogue Magazine!
*Photo by Samir Hussein
Sensate has been mentioned over 450 times in the press, with features in some of the world’s largest publications.
Our co-founders have the operational, medical, and business acumen to grow Sensate into a major consumer wellness tech company. Sensate’s global team spans three continents, keeping us close to our markets and supporting continued expansion.
Our passion is to make a huge impact in the world, shaping the ecosystem of well-being. While it is not our current focus, at some point, that may include joining forces with others.
With the wellness tech market growing much faster than the overall economy, all of the big tech companies like Apple and Google are investing in health and wellness, and consumer wellness giants like L'Oreal, Johnson & Johnson, P&G, and Unilever are poised to enter this market. This signals a wave of M&A activity on the horizon.
Our product is gaining mass market traction and high consumer ratings, making us a prime acquisition target. There are no guarantees with start-up investing (see Wefunder’s Terms), but we recognize that our innovative approach and strong market reception positions us well for potential acquirers looking to expand their portfolios.
Sensate has been independently rated a “minicorn” with the potential to reach a $1 billion valuation by startup data platform Tracxn, a leading private markets research firm trusted by Stanford University.
Sensate is already generating significant revenue, with consistent daily use confirming strong product-market fit and de-risked technology. This year, the exciting milestone is breakeven, and from thereon, we scale. No matter which way we grow, we’re looking forward to huge impact in the world!
Hundreds of retail investors alongside experienced VCs and professional investors have already backed us. We are excited that our users, fans, and supporters can invest in this next stage of our transformative journey to build the leading global consumer wellness brand shifting humanity from stress and anxiety to peace and calm.
Claim your stake in the massive $6.3+ trillion wellness market and join us in bringing more calm to billions worldwide.
$500
- $50 voucher redeemable at getsensate.com
$1,000
- $50 voucher redeemable at getsensate.com
- 12-month Plus subscription when you purchase a Sensate ($50 value)
$2,500
- Free Sensate
$3,000
- Free Sensate
- 12-month Plus subscription
$5,000
- 2 free Sensates
- 12-month Plus subscription for each Sensate
$10,000
- The Ultimate Sensate Experience:
- Latest version Sensate Pebble
- High-quality noise-canceling headphones from Master & Dynamic ($600 value)
- 12-month Plus subscription
$25,000
- Hear updates directly from the CEO with Quarterly VIP Advisory calls
- 2 free Sensates
- 12-month Plus subscription for each Sensate
- The Ultimate Sensate Experience:
- Latest version Sensate Pebble
- High-quality noise-canceling headphones from Master & Dynamic ($600 value)
- 12-month Plus subscription
$250,000
- Major Investor Status
- 4 free Sensates
- 12-month Plus subscription for each Sensate
- The Ultimate Sensate Experience:
- Latest version Sensate Pebble
- High-quality noise-canceling headphones from Master & Dynamic ($600 value)
- 12-month Plus subscription