We’re here so you’ll actually use your gear

We’re building the next generation of outdoor brands across land and water, from wheeled coolers that move with you, to packrafts that unlock remote waterways.

Outdoor participation continues to reach record levels, with more than 181 million Americans engaging in outdoor recreation in 2024, driving a growing outdoor economy that now exceeds $1.3 trillion annually in the U.S. Beach recreation drives hundreds of millions of annual U.S. visits, creating consistent demand for outdoor gear as consumers trends have shifted toward higher-quality products for outdoor, travel and everyday use. As a result, the global cooler market is projected to grow at approximately 10.8% annually through 2030.

People want to be outside more than ever

The company is experiencing rapid, multi-channel scaling, growing from $4.0M revenue in 2024 to more than $10M projected in 2026. In just two years, retail distribution grew from less than 100 retail stores carrying ROVR to more than 2,500 — driven by strong sell-through, award-winning product design, and accelerated wholesale partnerships. This trajectory reflects a transition from a niche outdoor brand to a nationally recognized brand.

ACTIVE RETAILERS

Beyond this, the opportunity is significantly larger: with a fast-growing outdoor and portable cooler market projected to expand by billions of dollars globally, ROVR is positioned to continue scaling through door expansion, product line growth, and international distribution in order to capture a meaningful share of a multi-billion dollar category.

Engineering-Led Innovation: 7 Patents Powering a Thoughtfully Designed, Product Ecosystem

ROVR — If you can’t get your cooler to where it needs to be easily, then what’s the point?

With ROVR we design products to help you gather and make the most of everyday adventures. We focus on easy-use design, durability, and the kind of details that actually matter in real life. Accessories that hold things….wheels that roll, storage that’s functional.

Kokopelli — For 14 years, Kokopelli has been a steadfast fan favorite in the adventure and paddling sports

...by redefining outdoor adventure with the most packable, lightweight and portable watercraft. With 13 different boat options that span the spectrum of what we call, mild-to-wild.

Awards & Recognition

Company Awards

1. Inc. 5,000 Fastest Growing Company (2022)
2. Colorado Companies to Watch
3. ISPO Brand New Award – Finalist (2017)

ROVR Awards

1. Global Innovation Award (Inspired Home Show, 2025) – ROLR 45 Wheeled Cooler
2. Gear of the Year (Men’s Journal, 2018) – ROLR 45 Wheeled Cooler
3. National Hardware Show Award (2017) – ROLR 45 Wheeled Cooler

Kokopelli Awards

1. Best in Show (GearJunkie, Outdoor Retailer 2022) – Chasm-Lite Paddleboard
2. Paddlesports Product of the Year Finalist (2022) – Chasm-Lite Paddleboard
3. Gear of the Year (Men’s Journal, 2018) – Rogue-Lite Packraft
4. Best Compact Inflatable Raft (Men’s Health, 2024) – Rogue-Lite Packraft
5. Best in Show (GearJunkie, Outdoor Retailer 2016) – Nirvana Self-Bailing Packraft
6. ISPO Brandnew Award (2017) – Nirvana Self-Bailing Packraft
7. Most Durable Whitewater Packraft (Treeline Review, 2025) – Nirvana Self-Bailing Packraft
8. Editor’s Choice (Outdoor Life, 2025) – Nirvana Self-Bailing Packraft
9. Best Backpacking Packraft (Treeline Review, 2025) – Hornet-Lite Packraft
10. Best Lightweight Packraft (Outdoor Life, 2025) – Hornet-Lite Packraft
11. Best Budget Packraft (GearJunkie, 2025) – XPD Packraft

Community

It’s is at the heart of everything we do. It starts internally in how we support one another as a team, and extends beyond our walls. We actively invest in the places and people that make our lifestyle possible, from participating in river cleanup with the American Packraft Association and Protect Our Rivers, to advocating for responsible public land access and use, and donating time and energy to non-profit partners like the High Fives Foundation. Our community isn’t just a value, it’s something we live, build, and celebrate every day.

Investment Details

We are raising capital through a Y Combinator SAFE (Simple Agreement for Future Equity), providing a streamlined path to participate in future equity upside.

Total Raise: $3.2 million

Key Terms:

1. Post-Money Valuation Cap: $15M
2. Discount: 20%
3. Structure: Y Combinator SAFE
4. Post-Money Valuation Cap

How We'll Use the Funds

Sales & Marketing — 40%

1. Scaling brand awareness, retail support, and customer acquisition

Production Molds & FF&E — 26%

1. Investing in tooling, manufacturing capacity,

and product scalability

Team Expansion — 18%

1. Hiring across key functions to support growth and operations

Working Capital — 16%

1. Supporting inventory, logistics, and day-to-day operations