As a member of the industry, I truly believe that premium rum will be the next spirit to explode in growth worldwide. Puerto Rican rum has always been a leader and the Artesano team is a world class team. The master blender's experience and the marketing team understand the needs of this huge market and Ron Artesano will be a product to satisfy these needs. As a World Top 500 Bars owner and restaurateur, it gives me great satisfaction to be part of this project.