Reyets: Social Justice Network

Social Justice Network and Civil Rights Tools 
Reyets is a social justice network with powerful civil rights tools, that allow you to know your rights, document and report misconduct, access alternatives to calling the police and connect with community protection networks.

OUR STORY

We are a Washington DC based startup that has developed a mobile app and software solution designed to protect people from police misconduct and civil rights abuse. Reyets is led by cofounders who have known each other for over 20 years, and each has a track record of launching successful ventures including experience with technology development. Reyets was funded with a $125k injection from the founders and a $25k convertible note. The company currently has 6k beta users and is pre revenue. Following a successful raise, we plan on generating income in the next 12 months. Forecasted revenues are $1.3m (2021), $7.9m (2022), and $32.4m (2023). Revenues are realized from a combination of affiliate fees from legal service providers and subscription for licensing the platform.

WE ARE SOLVING A BIG PROBLEM

People don’t know their rights, and when they are violated, reporting misconduct is difficult, since each of the over 18,000 police departments has its own unique process of reporting police misconduct. As a result, 95% of people do not report police misconduct. Conversely, research indicates that a lack of public participation is a barrier to true police accountability. While Community Led Policing (CLP) programs are effective tools to increase public participation, lack of access to resources is a barrier to widespread adoption.

THE POWER OF COMMUNITY LED PROGRAMS

Community Led Policing is an organizational strategy that allows the community to solve problems, through witnessing, data collection and reform efforts. A good example of this is a group in Baltimore that came together and uncovered that every 14 days in Maryland, someone is killed by police. Using the data, they compiled on officer-involved deaths they successfully pushed for a host of police reforms at the local, county, and state levels.

REYETS IS THE BEST SOLUTION

Reyets is a mobile smart app paired with an AI powered database. The Reyets app lets people know their rights, document abuse and get help. Incidents reported through the app are fed into the Reyets dashboard that serves as an AI powered analysis and record keeping database. Data is then analyzed and used to support investigations into misconduct, help write better policies and used by public defenders to support witness accounts in court.

MARKETING STRATEGY

Our marketing strategy focuses on building grassroots partnerships, collaborating with influencers and corporate sponsors. We partner with grassroots organizations that have an existing following in target communities to educate, endorse and share the app at a local level. Based on early adoption through these partnerships, we target larger organizations and government agencies positioning Reyets as a platform to build trust, transparency and converts motivated communities into an effective organization. Concurrently digital and social media marketing will be driven by collaborations with influencers, athletes, and musicians to capture the attention of our core demographic, and ensure we remain relevant as the face of the “NEW CIVIL RIGHTS MOVEMENT”.

BUSINESS MODEL: HOW WE MAKE MONEY

Revenue is generated by:

1) Native ads and sponsored content

2) Affiliate marketing fees by connecting users to legal service providers

3) Licensing the platform to organizations and government agencies that pay a monthly subscription (SAAS).


HOW BIG IS THE MARKET

Research firm IDC Government Insights and sponsored by the civic tech vendor Accela, estimates that Civictech spending is over $6.4bln annually with growth in Civictech projected at 14 times faster than traditional IT spending in state and local governments. This is in addition to total annual spending on policing in the US which is at $119b. This is relevant given states and cities have started reallocating as much as 30% of their budgets to support community led programs, and alternatives to police. 

Find Out Why CivicTech Is The Most Valuable of Them All? and why Reyets is as one of the most valuable.

MEET THE TEAM

INTERVIEW WITH CEO