We are in 3 main markets. Each one is big enough to support our growth.

1. Consumer product rental industry, a $25 billion industry (tools, consumer
electronics, appliances, furniture, fitness equipment, party supplies,
formalwear, do-it-yourself tools, recreational equipment.

2. Equipment rental industry, a $35 billion industry (construction,
engineering, audio-visual, transportation, movie production, security, events)

3. Peer to peer rental. an estimated $30 billion industry (cars, bikes, sports
equipment, musical instruments, carpet cleaners, handbags, dresses, boats,
etc.)

- We take a piece of every transaction. Between 10 and 20% of the total rental fees

- We make between 25 and 50% of the sale of ancillary products like damage waivers and insurance

- Monthly membership fees from large rental companies

- Fees for preferential positioning of listings based on categories, uses and items

At least 5 companies have tried to implement a similar model in the past 5 years. Ironically, they all made the same mistakes. They tried to launch nationwide with a peer-to-peer business model. Also, their management teams did not have any experience in the Internet “matchmaking” of buyers and sellers world. These companies included Zilok.com, Peer Rentals, Getable, and elocke. We are launching one city at the time, recruiting retail rental companies first and we actually have successfully done this before.

Getable has re-emerged recently with a new business model and targeting the large construction equipment. Our analysis tells us that they will not go very far.
Bigrentz.com is the only marketplace worth observing for now, but their
business model is extremely expensive. They concentrate in large construction
equipment. They have raised enough funding to make some noise and have revenues but their business model is very expensive as it requires over 150 people on the phone to coordinate rentals. Although we have no plans to get into the
heavy equipment industry, three of my ex-inside sales people from
Autotrader.com work or have worked for Bigrentz so we are familiar with their
strengths and weaknesses.

Erento.com, the current largest rental marketplace in the world is based in Germany and has a large footprint in Europe. We know that they don’t have plans to come to the US. Also, the two key members of the team that placed them in the leading position they have now (CEO and VP of Sales) are now members of our team.

There are two successful rental marketplaces in the world. We have worked for one of them. Tomasz, our VP of Sales and International Development was instrumental in making eRento.com a leading player in Europe.

Our successful experience in traditional marketplaces including the largest classified marketplace for construction equipment in the world, Mascus.com
and the largest classified automotive marketplace, Autotrader.com comes in very
handy. Our deep understanding of a decentralized business model where people conduct business with other people has helped us set the business processes to accommodate the needs of our users.

Both Elias and Tomasz are frequent and highly sought-after speakers and trainers at conferences and events for classified marketplaces and eCommerce businesses around the world. As experts in the field, other marketplaces seek their expertise and wisdom when faced with growth and sales challenges. We are bringing all our individual and collective talents and experience to Rentus.com.

Things happen. For that reason, we have setup our business and processes taking this into account and focusing in building trust and successful and pleasant rental experiences for our users.

First, we place a security deposit on the Renter’s credit card at the time of booking. This amount equals the Owner’s the stated market value of an item. In case of damage or theft, we will use this deposit to pay for repairs or replacement of the damaged item.

Secondly, we spent many months finding the best possible way to offer comprehensive damage waiver coverage to our users. We are now, the only peer-to-peer rental marketplace where a renter can purchase, with a click of a check box, a damage waiver. This coverage covers up to $7,500 per item with a small deductible.

In the normal course of business, we will encourage and expect that both the Owner and the Renter come up with an agreement as to how much it will take to get the item repaired. We will then instruct the bank to proceed with charging the renter that amount out of the security deposit and/or the carrier to pay for the claim if the renter purchased a damage waiver.

Our policy is zero tolerance for fraudulent and dishonest behavior. We will ban for life any person that plays any dishonest games using our platform. We will also report any fraudulent behavior to the authorities and make sure that person is persecuted to the maximum extent of the law. Period!

The possibilities, the future. A very realistic and attainable future where people are not going to be limited in what they can create and do because the tools and equipment needed are cost prohibited.

A minimalistic and in a way environmentally friendly future where we only buy items that we are going to use more than 10 times per year and we rent the rest. Saving packaging, plastics, metals, paper. Saving and eliminating clutter.

A future where people and companies can supplement their income and perhaps create self-sustaining businesses by renting items they already own.

That is exciting and it does keep us up at night.

As with any business, there are risks. One of the biggest challenges we will encounter is growth. For this reason, we are adhering to strict recruiting and hiring practices for employees, partners and even users. We check and double check business practices, client reviews and systems when we onboard traditional rental companies. We will only hire people that can follow our values, with proven track records and high morale and ethics. We will verify that our users are real people, have a substantial and real online social footprint and the products listed are not simulated or stolen. As we raise more funds, we will also integrate online ID verification.

Our cash and cash equivalents as off March 31, 2017 that amount to $57,850 are held for working capital purposes. We do not enter into investments for trading or speculative purposes. Our variable monthly burn rate ranges from $3,500 to $5,000. Our expenses are variable and they can be adjusted to accommodate cash flow and funding. We expect to launch a Cable TV, outdoor and digital marketing campaign.We also expect to hire customer service and sales team members. The marketing campaign and the human resources ramp-up will depend on the amount raised.