Rasa

Functional coffee alternative. Energize with adaptogens, not caffeine!

https://wefunder.com/rasa

Total raised on Wefunder: 4091403

Total investors: 2623

Quick facts

  • ⚡️>500% YOY subscription growth
  • ⭐️4.7 average rating, 10M+ cups sold, 100K customers
  • 😎Founder on Forbes Next 1000 list, former Sr Advisor @ Richard Branson’s Carbon War Room, 1 prior exit
  • 🥾 $12M cumulative revenue, GAAP profitable last year, bootstrapped until now
  • ☕ Taking on the $465B global coffee market; featured in Bon Appetit & Rolling Stone as leading coffee alternative
  • 📈 On track to 10x the business by 2026 thanks to superb 50% subscriber retention
  • 🌿 Co-founder is a clinical herbalist, adaptogen expert, & was Sr Herb Buyer @ Celestial Seasonings.
  • 🙌 Public Benefit Corp for sustainable supply chain, compostable packaging, & changing lives.

Team profiles

Featured investor profiles

Rasa

Functional coffee alternative. Energize with adaptogens, not caffeine!

What Investors Say

Founder & Managing Partner of Blackletter Capital
LEAD INVESTOR
Invested $30,000 this round
It's truly an honor to lead this round. While I've invested in more than a hundred early-stage companies, I've never led a round before personally. Why now? Because I believe deeply in what Rasa is building. I love the care and craftsmanship they put into everything that they do. I love their approach to sourcing ingredients and their incredibly high standards. This is a deeply mission and values driven company. Over the years, I've looked at a lot of businesses and teams. And I can tell you that Rasa is special. My wife and I first found Rasa a few years ago on the shelf of our local co-op. Now I drink 2-3 cups a day—typically elderberry, cacao, or super happy sunshine. My energy is smooth throughout the day and I feel more in the flow and relaxed while working. Rasa is building where culture is heading. We are in a period of an "alternatives" explosion. No more almond milk, now it's oat milk. Most people have tried something gluten free. Everywhere you look, we're questioning everything and new players are taking a substantial share of that market. The same thing has been happening with coffee and tea. Every food is becoming a "functional food." Rasa is building right into that trend and they have the best product—bar none. Feedback from customers is insane. The sense of community they've built around their product is powerful. And they're just getting started. This round will enable them to take the incredible focus, craftsmanship, and care that they put into their product into every aspect of their business. To scale into new product lines, introduce more exclusive blends, and take their business to an entirely new level. I believe they can pull it off
What People Say