Your browser is old and unsupported. Please upgrade!


Events are more fun with friends. We make events more friendly.

Event registration is a $100 billion industry. Approximately $2 billion will be spent on entry fees for run/walk/ride events in 2013, from local 5Ks to international triathlons. RaceMenu's all-in-one event management and marketing tools help these event organizers lower their costs and increase attendance through incentivized social sharing.

Meet the Founders

J Alain Ferry


Energetic web entrepreneur with exceptional domain expertise as a cyclist, runner and event organizer. JD, Suffolk Law & BA Economics, Penn
Eyal Kedem

Chief Software Architect

Hi-tech Entrepreneur / CTO with broad experience in web and social.
Brad Mish


BA in accounting & MA in English from Holy Cross and Simmons, respectively. Track coach at Regis College. Soon to be sub 2:30 marathoner.

Timing & Results

We've raised $0
from 19 investors

Round 1
In Progress
Round 2
In Progress


What problem(s) are we solving?

Event organizers struggle with maximizing participation and profitability because they are bogged down by time-consuming administrative tasks, inefficient marketing methods and dealing with multiple service providers. Meanwhile, event participants struggle with finding the most socially relevant events and once there, the event experience is negatively impacted by inefficient, paper-based registration procedures and legacy systems for timing, results and photography.  

How do we make money?

Our core product is event registration; we earn a service fee on each transaction processed via our website at and Raceday, our mobile solution for on-site registration and payment. We recently launched Share, a social media tool which posts live race results and messages to Facebook and Twitter on behalf of the participants. In addition to our software solutions, we also offer race timing, results and photography services to event organizers of run, walk, triathlon and obstacle course events. 

Who are our customers?

Historically, most of our customers are typically either single-person event organizers or non-profit organizations producing their own fundraiser running events with 200-1,000 participants. Our timing services and recently launched Share app have brought in larger (4,000 participants) for-profit events and our beta mobile app has gained the interest of large, international events.

What makes us unique?

Our primary competitive advantage is an innovative all-in-one solution from a passionate team focused on user-friendly products and outstanding customer service. Our software as a service incentivizes social actions which turn event participants into event marketers. As we grow, we aim to scale this network into a highly social, device-driven aggregation of all endurance event activity.

Why is our team awesome?

We are athletes, event organizers and early adopters of new technology. We know our space better than our competitors, we operate lean and swiftly and we've got the grit, passion and skills to succeed.

Who are our competitors?

With more than 50% market share, leads the run/walk/ride vertical. Eventbrite leads the broader event registration/ticketing market and recently began targeting endurance events. Secondary competitors include ConstantContact, SignMeUp, BazuSport and IMAthlete.

Ask a Question

Already have an account? Login

Don't have an account? Signup

Privacy: We won’t share your data with Facebook without your explicit permission.
— or —
Discover Startups Raise Funding FAQ Login Sign Up