Wouldn’t it be nice to ask smart technology to complete work at your request? PRIMARI’s smart technology allows you to communicate with CRM, Accounting, Marketing, and other software programs in the same way you talk to other people. Our Friendly AI simplifies working anywhere/any time, saves hours of manual work, and is convenient and easy-to-use.

Now, more than ever, we need easy-to-use smart technology that simplifies work, improves work-life balance and is dependable. Anywhere/any time work expectations and skill-based hiring have shifted the marketplace in DAN's direction. We see opportunities not only in what has changed but also, in what remains unchanged. UNCHANGED -Expectations for fast results -Growth in number of business applications -Technology changing faster than people can adapt -Markets‘ willingness to pay for faster, simpler and more convenient products WHAT HAS CHANGED -100% of workers have email and/or mobile devices -95% of employees want better work tools -60% of staff rely on mobile devices -19% of employee time is spent researching data

-Recruiting a diverse, accomplished and talented team and board of directors -Speed of development of our prototype -Securing a pilot client -Obtaining Privacy Shield Certification -Early discussions with global professional services firms regarding use cases for DAN, our Digital Analyst

PRIMARI Analytics was incorporated in October 2018. Since then we have accomplished several milestones including: -Recruitment of a world-class technology advisor from NASDAQ -Recruitment of two highly successful executives to serve on our board of directors -Development of the MVP -Secured a pilot client -Received Privacy Shield Certification -Early discussions with global professional services firms regarding use cases for DAN With two officers, the biggest obstacle is the speed at which we can integrate 3rd party platforms, and add business skills to our Digital Analyst solution.

Our biggest competitors are low code-no code platforms, Do-It-Yourself automation platforms, and freelancers. Our biggest challenger is the freelancing group.

PRIMARI understands the end-users' pain points and limitations (time and skills), as well as the users' expectations of convenience and simplicity. PRIMARI understands that DIY products like low-code/no-code platforms ignore a large gap between the end-user's technical skills and their need for an easy-to-use, turnkey product. All current solutions are slow and inefficient, or require a level of technical expertise that most end-users do not possess.

PRIMARI will have three versions, a free one, and two paid modules. The freemium version will be used to create utility and drive adoption. The first version of the paid subscription model is the "Professional" module aimed at giving individuals and small teams access to business skills linked to 3rd party standard platforms, such as CRMs, Marketing and Accounting platforms. The second paid version is the "Enterprise" module aimed at supporting clients’ staff by providing access to business skills linked to 3rd party standard platforms, customized standard platforms, and proprietary data sets.

PRIMARI's DAN is an early-stage product. The most significant risk for PRIMARI is the speed of development and execution. For PRIMARI to be successful, we need to deliver a robust, convenient, and simple-to-use product, including continuous capability improvements. Similar to other young businesses, PRIMARI also faces the risks listed below. PRIMARI's business model is not yet proven nor a source of revenue yet. Our current pilot client does not cover company expenses and as a result, our business model may need to change to adapt to product-market fit, competition and market conditions. PRIMARI's current offering is new and does not have a stable or significant customer base. It is necessary that PRIMARI grows the number of customers rapidly, although, there is no guarantee PRIMARI will do so. PRIMARI, is dependent on general economic conditions. During economic downturns, individuals, companies, and other organizations may see reductions in their ability and willingness to spend in technology, which may reduce our revenue prospects. PRIMARI’s future success depends on two operating officers. The loss of services of the members of the management team may have an adverse effect on PRIMARI. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business. PRIMARI’s platform is built to process public and private data sets, and is built to integrate with third-party applications and platforms. Restriction of access to these datasets, applications, and platforms may affect PRIMARI’s business. PRIMARI may experience system failures, outages and/or disruptions of the functionality of our platform. Such failures, delays and other problems could harm our reputation and business, cause us to lose customers or expose us to customer liability. While we have processes and backup measures in place, there is no assurance that these instances will always be prevented. PRIMARI could be the target of cyberattacks, denial of service, and other malicious attacks. While we have processes and security measures in place, there is no assurance that these malicious attacks will always be prevented. Although PRIMARI’s Intellectual Property is protected through several methods and guidelines, reverse engineering and other illegal acts can be of detriment to the company’s earnings and reputation causing legal and commercial challenges. PRIMARI's limited operating history provides no assurance that PRIMARI will be able to record profits in the future. PRIMARI will continue to experience operating losses as it expands its offering, engages in additional development efforts, and grows its marketing and sales force in an effort to commercialize its products. PRIMARI expects losses until, if ever, its revenues from the sale of its products and services cover its expenses. Achieving and maintaining long-term profitability depends on successfully commercializing PRIMARI’s products and technologies. PRIMARI cannot assure you that it will be able to achieve any of the foregoing or that it will be profitable even if it successfully commercializes its products. PRIMARI is also faced with risks inherent in operating a new business. The risks inherent in operating a new business such as PRIMARI's include: difficulties and delays often encountered in developing, producing and commercializing new, advanced technologies; developing the markets for PRIMARI's products and technologies; transitioning PRIMARI's development efforts to commercialization; attracting and retaining qualified management, sales and/or marketing and technical staff; forecasting accuracy, determining appropriate investments of PRIMARI’s limited resources; market acceptance of PRIMARI’s existing and future products and services; competition from established companies with greater financial and technical resources; acquiring and retaining users; and developing enhancements to PRIMARI’s products and services. PRIMARI cannot assure you that PRIMARI will be successful in addressing these and other challenges PRIMARI may face in the future. PRIMARI’s current and potential competitors may have longer operating histories, greater financial, technical, marketing and other resources and larger customer bases than PRIMARI does. These factors may allow PRIMARI’s competitors to respond more quickly than PRIMARI can to new or emerging technologies and changes in customer preferences. These competitors may engage in more extensive marketing campaigns. PRIMARI's competitors may develop products or services that are similar to PRIMARI’s products and services or that achieve greater market acceptance than PRIMARI’s services. PRIMARI will likely need to engage in future financing in the future in the form of equity, debt, or preferred stock which could affect investor’s rights and the value of the original investment. Adverse interest on debt securities could increase costs and negatively impact operating results. Preferred stock could be issued in series from time to time with such designation, rights, preferences, and limitations as needed to raise capital. The terms of preferred stock could be more advantageous to some investors. In addition, if, in the future, PRIMARI needs to raise more equity capital from the sale of stock, institutional or other investors may negotiate different investment terms. PRIMARI may never receive future financing. In addition, PRIMARI may never undergo a liquidity event such as a sale of PRIMARI or an IPO. If neither the sale of Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to PRIMARI’s assets or profits and have no voting rights or ability to direct PRIMARI or its actions. If adequate funds are not available or not available on acceptable terms, PRIMARI may not be able to fund its expansion, promote its product, take advantage of unanticipated acquisition opportunities, develop or enhance services or respond to competitive pressures. Any such inability may have a material adverse effect on PRIMARI’s business, results of operations, financial condition, and prospects. There is no current market for PRIMARI’s stock. These securities are illiquid and there will not be an official current price for them, as there would be if we were a publicly-traded company with a listing on a stock exchange. Investors should assume that they may not be able to liquidate their investment for some time or be able to pledge their shares as collateral. Further, some investors are required to assign their voting rights as a condition to investing. This assignment of voting rights may further limit an investor’s ability to liquidate their investment. Unlike listed companies that have comparable valuation metrics which are publicly available, startup valuations are difficult to assess at any stage. Since PRIMARI has not established a trading forum for its stock, there will be no easy way to know what the Common Stock is “worth” at any time. The valuation cap for this offering has been determined by the company and you may risk overpaying for your investment. Voting control will be in the hands of a small number of shareholders. Investors who use WeFunder’s platform may not be able to influence the company’s policies, the election of directors, changes to the company governance documents, employee option pool, or other corporate actions that require stockholder approval. Investors will not see a return on PRIMARI until acquired, IPO, or becomes profitable to start paying dividends to shareholders. None of those events are guaranteed to happen. Also, that dividends will only be paid if and when declared by the Board. The statements presented in this Regulation Crowd Funding Offering may contain forward-looking statements. These statements may relate to future events, future clients, future sales, future partnerships, and future financial performance of PRIMARI. However, any statements that are not statements of historical fact - including without limitation statements to the effect that the Company or its management "believes", "expects", "anticipates", "plans" (and similar expressions) - should be considered forward-looking statements. In the spirit of full transparency, there are a number of factors that could cause PRIMARI's actual results to differ materially from those indicated by the forward-looking statements.

PRIMARI needs most help with user input and feedback on the most complex and unintuitive business software, and capital to scale the business. Understanding the most pressing pain points helps us prioritize which skills and platforms to add to our Digital Analyst. And capital helps us speed up development and scale the product.

PRIMARI is raising up to $1m and allocating the capital as follows: 85% to Product Development 10% to Operating and Administrative expenses (including Wefunder's 7.5% fee) 5% to Marketing and Sales **Our software platform and infrastructure allow PRIMARI to put investment monies to work immediately, without disruptions.

Our target users are those business professionals who often work anywhere/any time, those who have little time to work from desktop computers, those with tedious and repetitive jobs, those who are dissatisfied with their work tools, and those who are not familiar with any given business software. While we will offer a freemium version, our initial paying target customer is US based SMBs. The underserved SMB market is sizeable, but we intend to broaden our reach and serve larger enterprises as soon as feasible.

Our Digital Analyst, DAN, significantly reduces the user's workload with minimum effort quickly becoming of daily use for business professionals. Through a fast and easy-to-use (email/SMS text) interface, it is easy for users to integrate DAN into their daily work lives. DAN's substitute options require complicated and time-consuming tasks such as learning how to design workflows and integrate applications, learning new software platforms, waiting (im)patiently for someone else to do the work, or doing hours of manual work yourself. DAN is a turnkey product that displays convenience, simplicity, and speed to any user, from first use. At PRIMARI we know that markets decide winners, and users prefer simple and convenient products that provide immediate utility. Unlike most products whose limited (specialized) use cases fail to reach audiences beyond the early adopters, DAN's smart technology significantly broadens the available market to us by continuously adding more skills and platforms that widen the use case applications.

Most startup businesses are differentiated by a singular characteristic that distinguishes them from incumbents, and typically that characteristic makes them highly vulnerable to changes in the market and in the competitive landscape. DAN, PRIMARI's product, has multiple layers of competitive advantage that serve as moats against competitors. These layers include technology IP, user experience, and customer-focused design, together with a lean operating model, capital efficiency, and a highly scalable business model.

Our goal for DAN is to have it sit on top of and learn to use the thousands of software platforms used across businesses including those that are proprietary and customized.

Scroll up and click on the Questions link, below the intro video. You can also check out our Investor FAQ under the Downloads section.

Scroll up and click on the Grapevine link, below the intro video.

Like every big company, PRIMARI was born from the need to solve common problems that millions of professionals experience everyday – not enough time, cant be in more than 1 place at the same time. It is our experience and observation that people pass challenging work to other people, and when technology solutions are explored, these solutions are often very difficult to use or require the intervention of the IT team and procurement. So people choose to do things manually or pass it to others…. It is a very common never-ending loop. At PRIMARI, our mission is to simplify work for business professionals regardless of how or where they work, or which device they use. We accomplish this by bringing powerful advanced technologies packaged as the easiest to use experience with zero learning curve. What makes PRIMARI different is its proprietary IP - AI technology that mimics human behavior in the work environment providing superior interactions in real time. To make our endeavor worthwhile we need to make a Digital Analyst that we as humans can relate to, build a relationship with, and learn to trust. A reliable, ever learning, interactive, friendly AI for work activities is the only way to achieve this. To compare PRIMARI’s DAN to other solutions in the AI space we use the framework below: Stage 1: Prerecorded content for preestablished linear processes – pre-recorded simulations Stage 2: Volumes of scripted content fed into a responsive rule-based system that reacts to very specific triggers – simple chatbots. Stage 3: Volumes of pre-created content fed to algorithms that can randomly mix and match data and generate outputs with no real meaning – Deep Fakes Stage 4: Dynamic systems that can personalize the user experience based on what they learn from interactions and behaviors - DAN Stage 5: Fully dynamic systems that learn from experience and are equipped with autonomous generation skills for (near) seamless interaction with the digital environment – VR/AR/MR characters Stage 6: Completely autonomous machine agency with awareness of context and meaning – holy grail of AI

Building DAN is not an easy project to undertake, but we are very comfortable that we have the right mix of talent in-house to build DAN and lead PRIMARI. At the core DAN is a combination of advanced cognitive technology, insight into user psychology and habits, and business linguistics. Our team’s DNA covers the different areas with the appropriate skills and experience to take on the journey of building DAN. Before launching our crowdfunding campaign, we explored every facet of the ideal product and evaluated our skills, abilities and background against the challenges and necessary skills to build DAN and as we advance our pursuit of building DAN, we have felt more confident and comfortable. On our Founders Video (link at bottom), on minute 8:16 our independent board of directors shares why they joined PRIMARI and describes the team from an objective 3rd party perspective. Also, our team bios support our level of confidence and comfort. Not to mention that we have one of the best technology minds in the world: Andrei Volgin and Darshan Khedekar. Andrei is rated as one of the top (0.65%) world class developers as per Stack Overflow - the largest, most trusted online community for developers, and Darshan is a top technologist at NASDAQ. The biggest challenge we face is the speed of scale which is the main reason for us launching the crowdfunding campaign. Links to team bio and Founders Video: https://dfon51l7zffjj.cloudfront.net/uploads/company_attachment/file/48512-SrOT5reS5R1RwLV2B2MCABcZ/PRIMARI_Analytics_-_Team_Bios.pdf https://youtu.be/gB09OY8gunQ

We have trademark protections for our branding materials – logo and name. As of now we have treated our technology as a trade secret since legal protections require significant disclosure that may be detrimental to our business. As we approach our commercial launching date we will engage legal professionals to advise on the merits of trademarking the name “DAN”, as well as the best way to protect our technology through different patents or otherwise.

The right questions on this topic are when and how will the competitors come in? For us, having another startup or big tech coming into this market is a big validation of DAN’s value proposition. We are aware and comfortable with the fact that in the tech world it is very common for success to be copied, redesigned and redistributed, so being first to market offers a valid but limited advantage. Still, it is important to highlight that for any competitor pursuing a new market opportunity would take +18 months to develop a credible solution which affords us a growth phase vs the initial planning stage that any new company/team needs to go through. It is very important to understand and recognize that even though big tech has the ability and resources to go after our market, it is not their focus or and it is not in their DNA to pursue every new idea. These players do not go after problem/solutions unless there is sufficient scale or threat to their businesses. – If a new startup can reach +$100m in revenue, it is a big win for the startup and its investors, but a Microsoft, Google, Facebook, Amazon, can earn that revenue in such a short period of time with their current resources that it makes no sense to jump in. Most markets are very attractive for startups but don’t have enough scale for big tech, however, only startups that can move fast have a chance of thriving since these problems are usually very nuanced for Big Tech’s operations as they have much bureaucracy and “many cooks in the kitchen” for such markets and problems. Big tech is more likely to carefully watch and react when new markets, companies or products have significant growth. That is when they step in and offer partnerships, investments or outright purchases for hundreds of millions or several $billions in some cases with the purpose of integrating the startup into their platform. – Think of Amazon (Ring), Google (Fitbit), Microsoft (LinkedIn), Facebook (Instagram). Also, it is important to consider that on the consumer side, big tech is heavily invested in the use of AI for things like smart search, smart compose, smart reply and browser-based experiences. On the enterprise-business side, big tech is invested in truly breakthrough technological and scientific problems like General Artificial Intelligence, Brain Communication Interfaces, Quantum Computing, Cloud Computing, or the 2 most gigantic markets: Healthcare and Financial services. When assessing the upside risk and the downside risk, we are more focused and concerned on the risk of having our “independent growth” capped, as opposed to having our product replicated or having the market taken away from us. To support this argument, we look at Facebook as one of the fastest and most aggressive acquirers ever, and we consider how Facebook acquired a young Instagram for $1bn, 2 years after it was founded and when it only had 13 employees. Facebook also acquired WhatsApp for $22bn 6 years after it was founded. Creating value takes time whether you are a small startup or a large company, and in the majority of the cases, it is more prudent for big tech to pay up than to divert valuable resources to what is (even if temporarily) a novel market when one considers the enormous scale of big tech.