Details
1 | Founded by a team of technology innovators, data experts and serial entrepreneurs with 2 successful exits |
2 | Invest in an always-learning asset that makes small tasks or tedious, multi-step complex projects, as easy as sending an email or a text msg |
3 | Technology advisor is NASDAQ's cloud architect and pioneer of leading edge technologies and data science products |
4 | World-class board includes executives with leadership experiences at HSBC, Deloitte, McKinsey, Johnson and Johnson and Celgene |
5 | Must-have solution that allows people to use email or SMSText to instruct software platforms to complete tasks and assignments in minutes |
6 | Timing: 100% workers use email, 95% workers seek better work tools, 60% workers rely on mobile phones, 56% workers use more work tools than ever |
7 | Est. Market size: $33.9bn across 6 million SMBs in US (100 million globally); and 30,000 enterprise businesses in US (220,000 globally) |
8 | Bigger market potential than competitors. No apps, no learning curve, no changes to work habits. Just SMART Tech via Friendly AI |
primari.ai @PRIMARI_AI LinkedIn
Why are millions of people forced to use complex software and work for hours from desktop computers? Why not let advanced cognitive technology do the work for millions of users from the convenience of any device?
1 - From any device, users can e-mail, text or use their voice to assign simple tasks or long, tedious, multi-step assignments to DAN.
2 - DAN quickly translates the human request into computer code that activates a collection of AI-Powered business skills across functional business (CRMs, ERPs, SaaS) and Social Media platforms.
3 - In minutes, DAN delivers a complete assignment.
We are a team of technology innovators and data experts working together to solve the need for convenience, simplicity, and speed that business users need to operate efficiently in the most dynamic markets.
Use Artificial Intelligence to simplify and improve the anywhere/any time work experience, reduce workloads, empower professionals to use any software platform – with no prior training or skills - and enhance job satisfaction for millions of workers.
Our diversity, combined with our passion for technology innovation, data, and saving time, guides us to find creative solutions to contemporary challenges and advance the virtualization of work.
Francisco Gomez (Co-Founder/CEO), Andrei Volgin (Co-Founder/CTO), DAN (Digital Analyst), Darshan Khedekar (Technology Advisor - NASDAQ), Katherine Kalin (Independent Director - Celgene, J&J, McKinsey), Diane D'Erasmo (Independent Director -HSBC Vice Chairman Emerita)
DAN simplifies and improves the anywhere/any time work experience and reduces workloads with minimum effort. DAN addresses the impatience, delays, and frustrations caused by tight deadlines, complex software, and lack of skills that business professionals face every day.
DAN eliminates hours of manual work on desktop computers. It also eliminates the learning curve of new software which, often requires sitting through hours of training, tiresome calls with customer support, or tedious study of user manuals just to be able to input or retrieve raw data that still needs hours of manual work.
Delegating assignments to skilled staff is today's preferred choice, but automation solutions are slowly gaining ground.
Companies are hiring high-priced talent, budgeting billions of dollars to upskill/retrain staff, and adopting low-code platforms and industrial grade automation.
However, people's time, skills, and abilities do not easily scale, and many end-users lack the time and tech-skills required to use low-code and complex automation tools. Hence, they go back to delegating assignments to others.
Do you know anyone who likes spending hours sitting at the computer doing manual work? or Do you know anyone who enjoys rushing to find a coffee shop, or hotel lobby to get Wi-Fi and do urgent work?
DAN is fast, convenient, and powered by easy-to-use smart technology (Friendly AI).
As an intelligent analyst, DAN understands natural human language and completes and delivers tasks in minutes. DAN also takes on tedious, complex, multi-step assignments that frustrate users and take hours to complete.
DAN continuously adds skills and masters more software platforms, so you don't have to.
DAN doesn’t interfere with users’ work habits, there is no learning curve and can be used from any device, without the need to download apps, remember passwords, or reconfigure settings. – Simply ask via e-mail or SMS text, DAN gets it done.
Advanced tech only goes mainstream when complexity is removed, and when consumers gain convenience and utility from a product.
Why not use AI to help everyone (without the need for prior experience) work easily with any business tool, from anywhere, at any time and significantly improve their productivity and work experience?
Technology is advancing at a faster pace than people’s ability to adapt and learn.
Instead of training millions of people to learn new technology skills, why not train one smart technology that can be used by millions of people?
Now, more than ever, we need easy-to-use intelligent technology that simplifies work, improves work-life balance and is dependable.
Skill-based hiring, increased demands on workers, and higher anywhere/any time work expectations require simpler and more convenient work tools opening a market for DAN.
-95% of workers want better work tools
-60% of staff rely on mobile devices
-56% of employees are using more work tools than in the last 2 years
Just as important as what has changed, PRIMARI's team focuses on what has not changed: Workplace expectations and the demand for a fast turnaround of work.
**Today, more than ever, demand is growing for software that simplifies tasks, shortens delivery time, and facilitates working from anywhere.
Our differentiation is rooted in innovation that appeals to a broad market opportunity, technology, and intellectual property sustained by multiple competitive advantages.
DAN's simplicity and convenience permit executives and employees across a broad range of industries to become users.
DAN’s intelligent technology, skillsets, and user-focused-design, supported by intellectual property protection, serve as highly durable competitive advantages.
Multiple sources confirm a large and growing market that will allow for $100m+ in revenue for an innovative, must-have solution.
All AI - estimated to reach $126bn in 2025 (Statista)
Virtual Assistants - estimated to be $25.63bn in 2025 (Research and Markets)
Hyper Automation - estimated to reach $13.83bn in 2025 (Xorlogics)
PRIMARI's bottom-up estimated total market size is $33.9bn
Focus - To be the user’s preferred choice, we must focus on what is important to the user and eliminate non-essential opportunities for PRIMARI.
Simplicity - We will put ourselves in the users’ minds to understand their needs and preferences and eliminate all that is unnecessary to facilitate our users’ meeting their goals.
Convenience - We will earn users’ trust if our technology is always available and easy to use when users need us most.
Speed - Users will choose us if we are responsive, reliable and fast in meeting their needs. Slow technology and delayed improvements convey sub-optimal processes, problems and unreliability.
Dangers - Status Quo – Biggest detriment to innovation. Bureaucracy - Reduces speed and kills innovation. Ego – Is dangerously blinding at the personal or organizational level.
PRIMARI Analytics has financial statements ending December 31 2019. Our cash in hand is $97, as of April 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $1,257/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
PRIMARI is a technology startup developing Friendly AI for business professionals working anywhere, any time. Our smart technology reduces the workload of busy professionals and is built for non-technical end-users, and those dissatisfied with work tools. Our Friendly AI allows users to send emails & text messages to DAN, our Digital Analyst who understands natural language and translates requests into code that CRMs, Marketing, and other software programs can understand and execute in minutes.
Our team's goal is to become the world's preferred choice for anywhere/any time work solutions powered by AI across the SMBs and large enterprise segments. Our mission is to provide the most convenient and easy-to-use AI products that simplify and improve the remote and on-the-go work experience, reduce the workload of busy professionals, empower professionals to use any software without prior training or skills, and improve job satisfaction for millions of workers.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Milestones
PRIMARI Analytics Corp. was incorporated in the State of Delaware in August 2018.
Since then, we have:
Historical Results of Operations
Our company was organized in August 2018 and has limited operations upon which prospective investors may base an evaluation of its performance.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $21,680 in debt.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
PRIMARI Analytics Corp. cash in hand is $97, as of April 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $1,257/month, for an average burn rate of $1,257 per month. Our intent is to be profitable in 24 months.
No material changes. We continue incurring minimum expenses that help develop our technology. The company is bootstrapped and these expenses are financed by the founders.
The company is bootstrapped and these expenses will continue to be financed by the founders as they have been since inception. However, we expect to raise funds via WeFunder. Our revenues will begin to change in 9 months as we begin commercializing a robust product. Expenses will increase as a result of investments to further develop our technology.
1 | PRIMARI's current offering is new and does not have a stable or significant customer base. It is necessary that PRIMARI grows the number of customers rapidly, although, there is no guarantee PRIMARI will do so. |
2 | PRIMARI is dependent on general economic conditions. During economic downturns, individuals, companies, and other organizations may see reductions in their ability and willingness to spend in technology, which may reduce our revenue prospects. |
3 | PRIMARI's future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business. |
4 |
PRIMARI’s platform is built to process public and private data sets, and is built to integrate with third-party applications and platforms. Restriction of access to these datasets, applications, and platforms may affect PRIMARI’s business. |
5 | PRIMARI may experience system failures, outages and/or disruptions of the functionality of our platform. Such failures, delays and other problems could harm our reputation and business, cause us to lose customers or expose us to customer liability. While we have processes and backup measures in place, there is no assurance that these instances will always be prevented. |
6 | PRIMARI could be the target of cyber attacks, denial of service, and other malicious attacks. While we have processes and security measures in place, there is no assurance that these malicious attacks will always be prevented. |
7 | Although PRIMARI’s Intellectual Property is protected through several methods and guidelines, reverse engineering and other illegal acts can be of detriment to the company’s earnings and reputation causing legal and commercial challenges. |
8 | PRIMARI's limited operating history provides no assurance that PRIMARI will be able to record profits in the future. PRIMARI will continue to experience operating losses as it expands its offering, engages in additional development efforts, and grows its marketing and sales force in an effort to commercialize its products. PRIMARI expects losses until, if ever, its revenues from the sale of its products and services cover its expenses. Achieving and maintaining long-term profitability depends on successfully commercializing PRIMARI’s products and technologies. PRIMARI cannot assure you that it will be able to achieve any of the foregoing or that it will be profitable even if it successfully commercializes its products. |
9 | PRIMARI is also faced with risks inherent in operating a new business. The risks inherent in operating a new business such as PRIMARI's include: difficulties and delays often encountered in developing, producing and commercializing new, advanced technologies; developing the markets for PRIMARI's products and technologies; transitioning PRIMARI's development efforts to commercialization; attracting and retaining qualified management, sales and/or marketing and technical staff; forecasting accuracy, determining appropriate investments of PRIMARI’s limited resources; market acceptance of PRIMARI’s existing and future products and services; competition from established companies with greater financial and technical resources; acquiring and retaining users; and developing enhancements to PRIMARI’s products and services. PRIMARI cannot assure you that PRIMARI will be successful in addressing these and other challenges PRIMARI may face in the future. |
10 |
PRIMARI’s current and potential competitors may have longer operating histories, greater financial, technical, marketing and other resources and larger customer bases than PRIMARI does. These factors may allow PRIMARI’s competitors to respond more quickly than PRIMARI can to new or emerging technologies and changes in customer preferences. These competitors may engage in more extensive marketing campaigns. PRIMARI's competitors may develop products or services that are similar to PRIMARI’s products and services or that achieve greater market acceptance than PRIMARI’s services. |
11 | PRIMARI will likely need to engage in future financing in the future in the form of equity, debt, or preferred stock which could affect investor’s rights and the value of the original investment. Adverse interest on debt securities could increase costs and negatively impact operating results. Preferred stock could be issued in series from time to time with such designation, rights, preferences, and limitations as needed to raise capital. The terms of preferred stock could be more advantageous to some investors. In addition, if, in the future, PRIMARI needs to raise more equity capital from the sale of stock, institutional or other investors may negotiate different investment terms. |
12 | PRIMARI may never receive future financing. In addition, PRIMARI may never undergo a liquidity event such as a sale of PRIMARI or an IPO. If neither the sale of Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to PRIMARI’s assets or profits and have no voting rights or ability to direct PRIMARI or its actions. |
13 | If adequate funds are not available or not available on acceptable terms, PRIMARI may not be able to fund its expansion, promote its product, take advantage of unanticipated acquisition opportunities, develop or enhance services or respond to competitive pressures. Any such inability may have a material adverse effect on PRIMARI’s business, results of operations, financial condition, and prospects. |
14 | There is no current market for PRIMARI’s stock. These securities are illiquid and there will not be an official current price for them, as there would be if we were a publicly-traded company with a listing on a stock exchange. Investors should assume that they may not be able to liquidate their investment for some time or be able to pledge their shares as collateral. Further, some investors are required to assign their voting rights as a condition to investing. This assignment of voting rights may further limit an investor’s ability to liquidate their investment. Since PRIMARI has not established a trading forum for its stock, there will be no easy way to know what the Common Stock is “worth” at any time. |
15 | Unlike listed companies that have comparable valuation metrics that are publicly available, startup valuations are difficult to assess at any stage. The valuation cap for this offering has been determined by the company and you may risk overpaying for your investment. |
16 | Investors will not see a return on PRIMARI until acquired, IPO, or becomes profitable to start paying dividends to shareholders. None of those events are guaranteed to happen. Also, that dividends will only be paid if and when declared by the Board. |
17 | The statements presented in this Regulation Crowd Funding Offering may contain forward-looking statements. These statements may relate to future events, future clients, future sales, future partnerships, and future financial performance of PRIMARI. However, any statements that are not statements of historical fact - including without limitation statements to the effect that the Company or its management "believes", "expects", "anticipates", "plans" (and similar expressions) - should be considered forward-looking statements. In the spirit of full transparency, there are a number of factors that could cause PRIMARI's actual results to differ materially from those indicated by the forward-looking statements. |
Director | Occupation | Joined |
---|---|---|
Katherine Kalin | Director at PRIMARI Analytics and Director at Brown Advisory Incorporated and for Clinical Genomics Technologies @ Retired | 2018 |
Diane D'Erasmo | Director for BHI Advisory Group, and White & Warren @ Retired | 2018 |
Andrei Volgin | Founder CTO @ PRIMARI Analytics | 2018 |
Francisco Gomez | Founder CEO @ PRIMARI Analytics | 2018 |
Officer | Title | Joined |
---|---|---|
Andrei Volgin | CTO | 2018 |
Francisco Gomez | President CEO | 2018 |
Holder | Securities Held | Voting Power |
---|---|---|
Andrei Volgin | 768,000 Common Stock | 38.4% |
Francisco Gomez | 1,152,000 Common Stock | 57.6% |
Date | Amount | Security |
---|---|---|
07/2020 | $69,329 | SAFE |
01/2020 | $8,319 | Loan |
01/2019 | $13,361 | Loan |
Lender | Issued | Amount | Oustanding | Interest | Maturity | Current? |
---|---|---|---|---|---|---|
Francisco Gomez | 01/01/2019 | $13,361 | $14,162 | 6.0% | 12/31/2025 | Yes |
Francisco Gomez | 01/01/2020 | $8,319 | $8,319 | 6.0% | 12/31/2025 | Yes |
Name | Francisco Gomez |
Amount Invested | $8,319 |
Transaction type | Loan |
Issued | 12/31/2019 |
Outstanding principal plus interest | $8,319 as of 03/2020 |
Interest | 6.0 per annum |
Maturity | 12/31/2025 |
Outstanding | Yes |
Current with payments | Yes |
Relationship | Co-Founder/CEO |
Co-Founder's Loan. Interest is accrued annually at the applicable federal rate. There are no minimum monthly payments and no maturity date. Management does not intend to pay back the related party loan in the next year. | |
Name | Francisco Gomez |
Amount Invested | $13,361 |
Transaction type | Loan |
Issued | 12/31/2018 |
Outstanding principal plus interest | $14,162 as of 03/2020 |
Interest | 6.0 per annum |
Maturity | 12/31/2025 |
Outstanding | Yes |
Current with payments | Yes |
Relationship | Co-Founder/CEO |
Co-Founder's Loan. Interest is accrued annually at the applicable federal rate. There are no minimum monthly payments and no maturity date. Management does not intend to pay back the related party loan in the next year. | |
$50,000 | 90% for product development (development of skills and integration of 3rd party software)
10% for operations and administrative expenses (inc. WeFunder's fee, D&O insurance, core technology subscription cost, security certification expense) |
$1,070,000 | 85% for product development (development of skills and integration of 3rd party software)
10% for operations and administrative expenses (inc. WeFunder's fee, D&O insurance, core technology subscription cost, security certification expense)
5% for sales and marketing |
Class of Security | Securities (or Amount) Authorized |
Securities (or Amount) Outstanding |
Voting Rights |
---|---|---|---|
Common Stock | 10,000,000 | 2,000,000 | Yes |
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
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