Problem & Solution
Solar companies can't find new customers
Powur has built a national network of strategic partnerships with solar energy companies across the U.S. We provide an unprecedented on-the-ground trusted sales force that these partners could never cultivate themselves and earn 5% of all the solar sales in return.
The Problem: Solar companies have tried and failed to acquire customers profitably. A solar power system for your home is a huge investment. Yet, big solar companies burn money on TV spots, internet ads, and partnerships at big box retailers like Costco. Nobody is going to spend $20,000 while pushing their cart at Costco.
The Solution: Direct sales is absolutely the best way to educate people about new products and industries because it's a one to one relationship that fosters trust and real learning. Powur is a one-of-a-kind platform that provides solar companies with well educated passionate sales people on the ground in communities all over the country allowing them to network at scale.
How it works
Low cost customer acquistion at scale (Uber for solar sales)
Our model allows us to focus on creating the highest quality solar leads, while earning a % of the entire sale, building a vast distribution network of contractors to achieve scale, and monetizing with countless additional products.
1: Lead Generation
Powur Advisor generates interested homeowner and submits lead through Powur Platform.
Powur Advisor transfers customer to solar provider using our app.
Appointment is held between solar provider and homeowner.
~20% of appointments convert to paying customers. Customer signs a contract to go solar with provider!
The solar company that closed the sale is responsible for installation.
Growth + Business Model
We're growing faster than we could have imagined.
We connect Solar Advisors (independent 1099 contractors), residential homeowners, and an established network of Solar providers / installers and keep 30% of all the revenue that transacts across the platform. Our direct sales model gives us an unmatched ability to scale solar customer acquisition without the massive infrastructure cost associated with vertically integrated models.
Up 526% from 2015
Powur generates revenue through four primary business models:
Solar Advisor initial training
Powur Pro access / month
Average charge to solar cos per appointment
Earnings per watt from leads that convert
Solar savings and lead conversion
The average cost to acquire a customer in solar is $3,000. SolarCity, Sunrun, Vivint, and Sungevity all pay this premium, and it's destroyed profitability. We lower this average cost to $1,400, saving our solar partners over 50%, while building a lucrative model for our Solar Advisors by cutting out the middlemen.
Average customer acquisition cost in solar
Customer acquistion using Powur
Leads turn into appointments
Appointments convert to installations
39 Partners in 28 States
With Canada, Australia, Mexico and Puerto Rico launching in 2017.
Powur has built a national network of strategic partnerships with solar energy companies across the U.S. Our selection process analyzes public customer reviews and a custom data set on each provider. The relationship is symbiotic. We provide an unprecedented on-the-ground trusted sales force that these partners could never cultivate themselves and earn 5% of every sale in return.
Baker Electric Solar started our partnership with POWUR early in 2017. To date we have been impressed with the number of leads, our associated close rate – but most importantly the customer experience has remained positive throughout the process (lead handoff, consultant contact and ultimately close). This alone makes us look forward to a continued partnership moving forward.
– Ian Lochore
Director – Residential Sales, Baker Electric Solar
In the first three months of working together with you as a Powur Partner here in Northern California, I am pleased to report that we have had wonderful results! We have been able to convert seven out of the twenty-seven leads that have been sent our way from Powur Advisers into sold clients. We expect this partnership to continue to be an exceptional fit based on the commitment and dedication that Powur and your team members have demonstrated along with our commitment as a Master Dealer for SunPower to provide the best product, installation, and service moving forward.
– Andy Eilers
Sales Director, Sunpower By Hooked on Solar
Powur has been efficient and proactive, particularly in meeting our lead generation needs for residential solar customers, and we have been pleased with the percentage of leads that have turned into sales. Powur is flexible, easy to work with company yet having the key strengths, attributes, and rigor necessary to support Power Home Solar & Roofing in our mission to be Carolina’s leader in residential solar installations.
– Kevin Klink
President, Power Home Solar
Go Solar has been thoroughly impressed with Powur's platform. Their peer to peer referral network develops solar ambassadors who are truly interested in going solar. Everyone involved with Powur is professional, driven, seeking success. The best part is the alliance is focused on sales not leads. We have closed a large percentage in a short time period. We all win when a homeowner goes solar with us!
– Court Weisleder
Founder, Go Solar Program
Opportunity, Competition, Exit Strategy
Select slides showcasing our massive opportunity
Solar power enjoyed a record-breaking year in 2016 as the “U.S. market installed 14,762 MW of solar PV from approximately 370,000 individual installations and is nearly double the capacity that was installed in 2015”. Projected installations related to U.S. solar PV capacity show that it is likely to triple over the next five-year period. It is projected that by the year 2022, more than 18 GW of solar PV capacity will be installed annually. The desired exit strategy of the management team is an initial public offering (IPO).
Source: Solar Market Insight Report 2016, Solar Energy Industries Association (SEIA). March 2017
Our biggest milestones past and future.
Direct Sales Leader
Jonathan launches Empowered Entrepreneurs, adding 120,000 customers and building one of the largest followings of direct sellers.
Jonathan Budd partners with Rick Hou and Paul Walker to build a platform to connect Advisors and solar providers. Jonathan invests $500k of his own money.
Second Funding Round: $775,000
Growth + Financing
Revenue grows 526% from 2015 to 2016. Powur raises $1.1M led by Tech Coast Angels.
Biggest Month Ever
Powur has biggest homeowner submission month in company history.
Dominate the US and expand into Puerto Rico, Mexico and Australia.
Public Benefit Corporation
Powur is building a new model for sustainability and profitability
Doing well by doing good: Powur is a B Corp, founded with the purpose of measurable positive impact on society. Our strategy is to empower all stakeholders to prosper in the shift to a sustainable world.
Pounds of CO2 Sequestered
Let's power the world together!
Dear Future Powur Shareholders,
It has been a vision of mine for almost a decade that our company, Powur, would play a role in accelerating the adoption of sustainable energy. I didn’t know how, I was in my 20’s when this idea first came, and the market was hardly ready for the unique contributions we had to offer. But that didn’t stop us from pursuing what we believe is one of the most WORTHY ambitions human beings can take on at this moment in history… creating a sustainable energy future.
Over the course of the last decade… everything has matured for our grand vision to come to fruition. We have amassed one of the largest dedicated direct selling solar sales forces in the world. We have fine-tuned and iterated a new model for solar customer acquisition that allows us to expand faster than any national solar company, with the best value proposition on the market as the top local/regional installers compete for our customers’ business.
We have carefully collected and curated an impeccable community of human beings to be part of our vision. I am so blessed everyday to work with the THOUSANDS of people who are part of Powur… who share our passion, our commitment, and our work ethic toward a sustainable future.
We have now built one of the largest installer networks in the country, and we are expanding across the world shortly. I am confident there will be no company that has an installation and fulfillment capacity that matches Powur within the next 24-36 months.
Truly, every ingredient required for us to become one of the most dominant brands in the solar energy industry is here. Our mission now is simple… educate. Educate every homeowner we come across, continue to fine-tune our practices, our methodologies, and the skill of our sales force.
And SCALE. Invest heavily in getting our message out to the world and continue to attract talented individuals who want to create their livelihood being part of an industry impacting the future of our world. This is our goal, and this is what we must do if society is to shift to sustainable energy in time to avoid devastating impacts on our climate from fossil fuel pollution.
With you as a shareholder… we will reach these goals even faster. Our message will travel further and wider, and the momentum behind our company's purpose will continue to grow. Thank you for your resources and belief as we will put both to work to deliver planetary and financial ROI to our network of stakeholders.
Powur CEO / FOUNDER