INVEST
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A Convertible Note is debt that converts to equity. If you invest, you're betting Posh Outdoors will be worth more than $12M in the future.
The experiential travel sector is on the rise. Modern travelers favor immersive experiences in nature that allows them to disconnect from their digital lives. Boutique outdoor lodging has emerged as a popular vacation category in response to this demand.
Much of this growth has been driven by millennials. The category speaks to their desire for experiential travel, offering a chance to reconnect with nature in an upscale way. It's also a highly “Instagrammable” stay, with direct bookings through social media made achievable thanks to beautiful scenery and unique accommodations.
As the popularity of the category has grown among consumers, so too have the levels of innovation employed by operators. The breadth of unique structures available to book has increased significantly, with accommodation including safari tents, geodesic domes, mirror cabins, treehouses and more.
The high daily rates enjoyed by operators, ranging from $400-$1,000+, makes for attractive unit economics. Bountiful exit opportunities have already been shown, with Under Canvas being acquired for $100+ million with just 8 seasonal locations in 2018 (Mixergy, 2012). Posh Outdoors board member Ben Wolff’s 11-unit operation in Fredericksburg was also acquired at a $7 million valuation in 2022, after just 14 months of operations (Business Wire, 2022).
Though larger outdoor operators have reached scale (see Under Canvas’ $100+ million exit to KSL and Marriott’s acquisition of Postcard Cabins), a boutique operator is yet to do so.
This is down to a combination of factors:
Posh Outdoors capitalizes on the growing demand for experiential travel through revenue share partnerships with tourism businesses. Posh provides modular outdoor lodging units to landowners, along with social media and revenue management services, in return for a split of the revenue.
This model sidesteps the supply-side barriers that have prevented boutique operators from reaching scale.
Posh Provides
Landowner Provides
Posh Outdoors has secured an agreement for its first revenue share project. Skyridge Glamping is slated to open up to 10 Posh Outdoors units on an iconic 6.7 acres of Canadian Rockies Crown Land. The opportunity is tied to a 20yr lease with a 30% revenue share. The first 5 Posh units are scheduled for delivery and installation during Spring of 2025. All units will have ensuite luxury baths & kitchenettes, decks & iconic views.
*Video was taken at a temporary staging location
The property and surrounding area offers awe-inspiring views of rugged peaks, glacial waters, and abundant wildlife. The property is a short drive from Calgary and its international airport and is the perfect “base camp” to explore the areas world class hiking, water sports, golf courses, skiing, mountain biking, fishing, and everything in-between – including Banff National Park, recognized as one of the top parks and beautiful areas in the world.
Learn more at: Skyridge Glamping website
Posh is currently running an advertising campaign ahead of the launch of the Sky Glasses at Skyridge. Based on current performance, pre-opening booking receipts are expected to total c. $100k.
Key Details
Financials (assuming 10 units)
Timeline
Posh Outdoors has no shortage of landowner partners seeking to partner with us. Posh currently has three key sources of land partnerships:
Current partnership prospects include:
Posh Outdoors' approach to unit deployment and operations results in attractive unit economics for both the company and its partners.
This is made possible by Posh's unique blend of:
Projected Average Operating Metrics
Through its partnership with EJH Distribution, Posh Outdoors has access to a variety of year-round, luxury lodging structures from several reputable manufacturers. This diversity of units will be key to tailoring the Posh Outdoors experience to different regions and climates.
Available units include:
With compelling unit economics and a clear path to scale, Posh Outdoors presents an attractive investment opportunity.
As the portfolio grows, Posh Outdoors will be well-positioned to generate shareholder liquidity through a sale or recapitalization with institutional investors seeking exposure to this rapidly growing segment of the hospitality industry. The Company will also evaluate the potential conversion to a private REIT. Note that Year 1 starts after Posh Outdoors closes on at least $3 million in outside investment.
Investors in the community, friends, & family seed round receive a convertible promissory note.
Terms:
Issuer: Posh Outdoors, Inc. (a US Delaware C Corporation)
Form: Standard Cooley GO Convertible Note
Interest Rate: 12% Accrual (adds to the principal amount upon conversion)
Currency: USD
Conversion Price: The lesser of (1) a 25% discount off the pre-money valuation of a Qualified Equity Financing or (2) $10 million ($12 million if investing less than $100,000)
Security Issued in Conversion: The same preferred security issued in the Qualified Equity Financing
Promissory Note Term: 36 months (only applies if the Company does not complete a Qualified Equity Financing)
Through its innovative revenue share model, Posh Outdoors exploits the huge supply gap in the booming outdoor lodging market. With a stunning first location and a robust pipeline of future landowner partners, Posh is in the ideal position to implement the high-ROI model of boutique luxury lodging at scale.
With the founding team combining industry expertise and proven entrepreneurial track records, Posh Outdoors is primed to take advantage of the incredible opportunities ahead.
Got questions? Email [email protected]
Developed by Posh Outdoors Board Member Ben Wolff, Onera Fredericksbury, a luxury glamping retreat in the Texas hill country, exemplifies the success of Posh Outdoors' innovative approach to outdoor hospitality. Onera Fredericksburg features 11 thoughtfully designed glamping units that blend style, comfort, and natural immersion. By implementing a pioneering social revenue management system, Onera achieved remarkable performance metrics that resulted in a $7 million exit to Summit Hotels after just 14 months of operations.
