POCSTOCK

FUNDING HISTORY 

POCSTOCK, INC has raised a total of $1.6m to date to fuel the growth of our content library, tech platforms, team, and customer base. This crowdfunding round is an opportunity to invest in our next phase of growth and scale alongside over 200 angel investors, VCs, professional athletes, and also many non-professional investors. 

• 2023-24 - Seed Round 3: $775k raised privately with $500k from VCs 
• 2023 - Seed Round 2: $126.5k raised from 179 investors on WeFunder  
• 2022 - Seed Round 1: $745.5k raised from 26 private investors 
• Securities managed on Carta.com
• Funding rounds tracked on Crunchbase

ABOUT US 

pocstock is a venture-backed startup content company that provides images focused on people of color to businesses for marketing, advertising, and artificial intelligence.  pocstock's goal is to become the world’s leading supplier of diversity-focused images, insights, and data to solve the growing needs globally for decades to come. 

OUR MARKET 

The stock photo and video market is expected to experience strong growth over the next 3 to 5 years from $4.8 billion in 2023 to $7b in 2028, driven by the increasing demand for digital content across industries such as advertising, marketing, technology, and social media. 

North America, particularly the United States, and Europe remain the largest markets for stock photography and video, due to the presence of major stock agencies and the high demand from digital marketing and advertising industries. 

The Asia-Pacific region is expected to see the highest growth, driven by the expanding digital economy in countries like China, India, and Japan, as well as the rise of social media influencers and increased digital content creation in the region. 

OUR CUSTOMERS

We have a customer base of over 1100 businesses across North America including AAA, Adobe, Bank of America, Google, LVMH, Mass Mutual, Meta, Microsoft, Nestle Samsung, Sony Music. We're currently expanding our sales opportunities in EMEA, APAC, and LATAM via distributors.

WHAT WE'RE DOING TO HELP CHANGE THE WORLD

1. INCLUSIVE CONTENT LIBRARY

In the past 5 years, pocstock has built a library of over 800,000 images with a goal of acquiring millions more over the next few years. Our business model is providing licensed content to Fortune 500 companies, government entities, and global advertising agencies.  

2. TRAINGING GENERATIVE AI ON ISSUES OF RACE & CULTURE

There is a growing need for datasets (imagery + metadata) to train generative AI models on how to recognize people from various cultural and racial backgrounds.  Some of the current challenges include sourcing datasets that were legally and ethically obtained, as well as inclusive data to fill in the gaps of information about diverse people.  

We have started to supply images from our growing niche library of diversity-focused imagery, video, and data to Generative AI companies for training generative AI models.  

3. BUILDING A GLOBAL PRODUCTION NETWORK

If our clients cannot find the content they are looking for in stock, we can create it for them via custom photo or video production shoots. We’ve built a network of photographers and videographers across 60 countries and can produce content almost anywhere in the world for our global clients. 

MEET OUR BOARD OF DIRECTORS

AND OUR ADVISORY BOARD MEMBERS

REFERENCE LINKS 

• Crunchbase - https://www.crunchbase.com/organization/pocstock
• 9.58 Venture Partners - https://www.958vp.com/investments/
• Press Release - "Inclusive content leader pocstock opens global HQ in Newark, NJ with Ribbon-Cutting hosted by FREE from 106 & Park"
• Press Release - "pocstock Appoints Dr. dt ogilvie to its Board of Directors"
• Press Release - "Pocstock Raises $1.4M to Increase Diversity and Inclusion in Advertising, Media, and AI Technology"
• Article - "Audible’s Business Attraction Program Welcomes Latest Companies to Newark"
• SEC Filings - https://www.sec.gov/edgar/browse/?CIK=0001938424