What are your sales and what is your profit margins? I am also trying to see how you get to your4 million valuation.

Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!

Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price p...

Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand v...

Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?

Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim.

hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too bu...

Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription -...

Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a ma...

Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in ...

Petal Updates, Team, and Funding Progress | Wefunder, Home of the Community Round

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Direct-to-Consumer subscription business, selling reusable, aluminum bottles and soap pods refills

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Luxury beauty brand focused on sustainable lifestyles. Competitors branded as household cleaners.

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Brand collaborations with @corey_wilson & @wylandfoundation

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Part of Capital Factory's VIP Accelerator (https://www.capitalfactory.com)

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Recently featured in Forbes, USA Today, Apartment Therapy, Women's Health, Us Weekly and kitchn

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