Petal

Refillable, Natural, Zero-Waste Hand Soap Subscription

https://wefunder.com/petal

Total raised on Wefunder: 54901

Total investors: 69

Quick facts

  • Direct-to-Consumer subscription business, selling reusable, aluminum bottles and soap pods refills
  • Luxury beauty brand focused on sustainable lifestyles. Competitors branded as household cleaners.
  • Brand collaborations with @corey_wilson & @wylandfoundation
  • Part of Capital Factory's VIP Accelerator (https://www.capitalfactory.com)
  • Recently featured in Forbes, USA Today, Apartment Therapy, Women's Health, Us Weekly and kitchn

Team profiles

Featured investor profiles

Petal

Refillable, Natural, Zero-Waste Hand Soap Subscription

Funded badge
Last Funded March 2022

$54,901

raised from 69 investors
Pitch Video
Investor Panel

Investor Panel

Brian and Jacob interviewed Petal on July 16, 2021. Play Video
Brian Ballan
Founder in CPG. Most excited about climate friendly agriculture, decarbonization, and regional food systems.
Jacob Brutman
Angel Investor, Ph.D. Chemist and Computer Enthusiast
Strengths
says, "Great product that is sorely needed with a brand story that fits today's consumer."
says, "I love the concept from an environmental standpoint"
Advice
says, "Expanding into personal care from hand soap may be tough but even just hand soap is a big market and going to other cleaning products makes sense."
says, "Show what makes you better than the competition."

What Investors Say

LEAD INVESTOR
Invested $1,000 this round
I am excited to be an advisor and lead investor for Petal. The brand is positioned to show consumers the potential of eco-friendly products. The scents and feel of the products are luxurious and differentiate Petal in the expanding category of better-for-the-planet consumer brands. This is absolutely the direction all major consumer brands are moving - consumers demand sustainable options but don't want to sacrifice on experience. Jason Domangue is an experienced entrepreneur with a multimillion dollar exit already under his belt. As an early-stage advisor I've been impressed with Jason's resourcefulness, ability to hustle and get things done. He's also brought a great team around him both internally and with launch brand partners like Corey Wilson and Wyland Foundation. With Jason's leadership, Petal is poised for success in an already fast-growing category.
What People Say