Invest in Peak Cocktails

In our fast-changing world, mindful choices are reshaping drinking culture. With a surge in popularity for alcohol alternatives, most, unfortunately, fall short. Time for a better choice.

In 2021, our founder Ian embraced Dry January, experiencing significant improvements in both physical and mental well-being. The impact was so profound that he opted to continue well beyond January.

During the ensuing months, Ian's bar cart became a laboratory of wellness, taking supplements from his fitness regimen and mixing them into mocktails. Tart Cherry for muscle soreness, Ashwagandha for stress relief, Curcumin for inflammation, L-theanine for relaxation—these weren't just supplements, they were keys to unlocking a better self. By infusing these powerful compounds into delicious drinks, Ian tapped into a synergy of taste and vitality.

The current offerings— calorie-laden imitations of alcoholic drinks— failed to satisfy the discerning palate. Recognizing a void in the market for health-focused individuals, Ian set out to craft something better. 

Introducing Peak Cocktails: clinically-tested ingredients in the form of an indulgent cocktail. Through the ingenuity of our master mixologist, we’ve created a cocktail that goes beyond simply imitating alcohol—we’re enhancing the entire experience.

No more settling for sugary sodas or uninspired mocktails. Peak Cocktails is where innovation and wellness meet to celebrate your active lifestyle.

Committed to purity and potency, we disclose our functional blend on every can. We reject the notion of 'proprietary blends,' proudly showcasing our evidence-based formula. Each ingredient is meticulously measured, drawn from rigorous clinical trials.

Understanding the aftermath of alcohol (yeah, we’ve been there) — from hangovers and inflammation to increased stress and compromised immunity — Peak champions better recovery, sleep, and relaxation, promoting social joy without the downsides.

We serve those for whom health is non-negotiable—the fitness enthusiasts diligently maintaining their bodies. Dedicated to excellence in their regimen, they extend this pursuit to what they consume, often blending moderation with mindful indulgence.

Our consumers aren't necessarily sworn to sobriety—they are modern individuals who prioritize wellness but also relish a social libation. Peak Cocktails is for the connoisseur of life, who entertains balance in all things.

For these discerning individuals, Peak Cocktails isn't just a choice; it's the embodiment of their ethos. It's an endorsement of a lifestyle where every sip is a toast to performance.

Leading the Non-Alcoholic Fitness Beverage Revolution

Though 70 million Americans are now consuming NA products, we’re focused on a sub-segment of the NA market: the 14M physically active Millennials and Gen Xers that are replacing alcohol with zero-proof options. The untapped potential for active consumers within the NA market is striking, representing a potential market size of $4 billion. (Source: IWSR 2023 Strategic Study, Dec 2023)

The overall NA market is expanding rapidly at an annual growth rate of 29%, with forecasts projecting it to reach an impressive $55 billion by 2028. The Ready-to-Drink category is leading the charge with a whopping 78% CAGR from 2023-2027. (Source: IWSR 2023 Strategic Study, Dec 2023)

Unparalleled Positioning

In a market where nearly all brands prioritize trendiness and style, we take a more substantive approach. Our focus on the discerning fitness consumer has carved out a unique category all our own. Peak stands apart from the rest, backed by a tangible “function you can feel.” 

Our positioning in the fitness space means we’re able to build authentic connections with our audience and engage with active consumers at a considerably lower acquisition cost. It also means we can forge authentic partnerships with athletes and celebrities who genuinely use and appreciate our products. 

Exceptional Traction: A Proof of Market Demand

Boasting over $600,000 in direct-to-consumer (DTC) sales, nearly half of which are from repeat buyers, the demand for Peak is undeniable. Our customers aren't just satisfied; they're evangelists for the brand. Our commitment to excellence is gaining recognition in the beverage industry too, evident in the awards we've secured at the prestigious San Francisco Ready to Drink Spirits Competition.

Bootstrapped to a $1.1 million revenue run rate, Peak is poised for significant market growth. Why raise funds now? With low customer acquisition costs and high lifetime value, we’ve built the rocket. Now we need to fuel it with increased marketing spend.

The Team

Our team has been together since Peak was founded over 2 years ago. With diverse backgrounds in marketing, finance, R&D, and mixology, we boast extensive experience with global CPG titans as well as startups in craft beer, wine, and spirits.

A Vision for Growth

As we chart the course ahead, our growth strategy is focused on increasing repeat purchases, welcoming new customers, and establishing a robust regional retail presence. 

To bring this vision to life, we're set to introduce exciting new flavors, elevate our marketing initiatives, and foster meaningful partnerships with prominent celebrities and athletes.

Our financial projections stand as a robust testament to our strategy—a projected $68.1 million in revenue by 2027, with 80% of sales from retail channels. 

To fuel our growth, we're raising a $1 million SAFE investment at a pre-money valuation of $7.2 million. These funds will be allocated to scale marketing efforts, build inventory at lower cost, and strengthen operations, supporting crucial hires and R&D initiatives.

Our mission, straightforward yet profound, is to empower people to reach their peak potential—a commitment woven into every product we craft and every interaction we have - with customers, suppliers, partners, and our community.

Our motto is "our bottom line is how much good we can do." This is why we give back 5% of our profits to support non-profit organizations dedicated to empowering individuals to achieve their full potential. We exist to be a vehicle for positive change.

Join us on this extraordinary movement to redefine the non-alcoholic beverage industry and promote a more health-conscious, fulfilling lifestyle for people everywhere.

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Peak Cocktails are not just a drink; they're a movement towards a healthier, more vibrant future.