The story of Patriot is the story of America and innovation. Two co-founders, Justin and Brandon, met in college at James Madison University while studying media, marketing, and communications. Neither of them had served, but they had family members across the board who served in various capacities from military, to first responders, to nurses. Giving back and showing support to these groups they termed "The Backbone of America" was of the utmost importance in any endeavor they embarked on. The hard seltzer industry was the perfect opportunity to dive into a market where they saw many voids waiting to be filled, and thus Patriot was born, and Justin and Brandon set out on a mission to craft "The Taste of Freedom."

You see, these founders noticed a large, glaring truth about the current industry. All of the hard seltzer brands are doing the EXACT same thing. They've all got bright white cans, with fruity and tropical flavors. Every single one of them. While this is clearly working and the market is booming, they're absolutely leaning more towards feminine marketing tactics, and appealing to what women would be looking for in a beverage. This is where Justin and Brandon saw opportunity. By and large, they observed that the men were either completely avoiding these seltzers altogether and sticking with traditional beers, or they were embarrassed to be seen drinking what is clearly a more feminine beverage. So with that reality becoming more and more apparent, the boys set out to craft something that would appeal to both men and women, young or old, from all walks of life. Something that celebrated America, it's rich history, and our everyday heroes that walk among us.

Design choices such as a matte black can, whiskey as a base alcohol, and Patriotic branding established the product as something that stood out as being different and unique among a sea of boring competitors that all look alike. As they were building the brand, Justin and Brandon connected with Former Navy SEAL Lt. Jason Redman who immediately was drawn to the philanthropic nature of the company. Lt. Redman has an amazing story of overcoming adversity after being severely wounded in Iraq, and rising back to become a motivational speaker and NYT Best-Selling author. He has evolved into the VP of Marketing role and is helping the brand expand their audience and reach into new demographics.

Together, the three of them are now on a mission to launch Patriot Hard Seltzer to the masses, creating a new staple in the American beverage industry, while simultaneously giving back to hardworking, patriotic Americans. They will be setting up funds to give back a portion of proceeds to "The Backbone of America" (military/veterans, firefighters, police/law enforcement, nurses/EMS) once profitable. Due to the massive demand they've already seen through social media and sponsored events, they anticipate being available in 100+ retail accounts upon launching in New Jersey in October. With your help, and through this campaign, they hope to expand their presence and bring Patriot into one or more additional states in the near future. Join us in revolutionizing the beverage industry with "The Taste of Freedom."