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Olly Awake

We are on the forefront of inclusivity through Gender Equal Apparel.

Last Funded May 2021

$31,800

raised from 42 investors

Highlights

1
Challenge yourself and join us in re-inventing apparel designed to break barriers.
2
We have built a following of thousands of loyal and excited cheerleaders online and in person.
3
We have been featured in local & national media - including Vogue Business alongside Megan Rapinoe.
4
We are part of a new exploding market - The time is never better to be a part of changing the game.
5
Only 44 percent of Generation Z said they always bought clothes designed for their own gender.
6
Our team is best positioned to deliver this concept to market through expertise and singular vision.

Our Team

I didn't choose this idea, it chose me. As I came into my non-binary identity, I found that the products in most 'men's' sections of traditional retail stores felt more and more alien to me. My choices were either to: settle for clothing that really didn't align with who I was, or create something better for my community and the world.

The Olly Story

The beginning.

Our brand story starts in 2017 when we launched a prototype collection at the Fashion Meets Music Festival. Although a rough concept at that time, we began to gain traction. 

In early 2018 we held a community feedback event at Wild Goose Creative. Over 100 folks attended and we began to understand what our community would want from a gender-neutral line. 

We made the switch to ‘Gender-Equal’ that year, realizing that our focus would revolve around an approach that starts at the root; recognizing our customer’s differences and creating pieces that break barriers and create connection.

National HRC Board Member Densil Porteous wearing our early version product

Big shifts.

Early 2019 marked a dramatic shift for our products. We gained a loyal group we coined ‘muses,’ folks who are our customers, models, and cheerleaders. Thanks to their honest feedback, we shifted the construction of our products to focus on comfort, using softer fabrics and more flexible fits.

Our beautiful muses

Our community wanted pieces they could truly live in, and we delivered in a big way. We premiered the line in front of hundreds of community members at the Columbus Museum of Art, and were featured in PRIZM magazine and took part in press events.

'Out of Darkness into Light' premiere show at the Columbus Museum of Art
PRIZM Magazine, 2019

Let's build a squad.

Late 2019 we expanded our partnerships with local organizations, collaborating with local suiting shop PurSuit to organize our first ‘sales’ focused event. Even though we had limited inventory options available, we gained new customers and sold all our available inventory.

We also worked with the American Society of Association Executives to place our collection in their show, which premiered in front of hundreds of executives from around the world.

Olly Awake is poised to be catalyzed to the next level. Will your join us? 

Downloads

Overview