Nuudii System is redefining the intimates market with patented, solution-driven innovations for women who hate bras but don’t want to go braless.

To further define its radical product differentiation, Nuudii System created and owns the name Boobwear™ — a new category filling the grey space that bras fail to serve.

Built on seven years of R&D and protected by six issued patents, Nuudii System replaces rigid band-and-cup construction with adaptive engineering that moves with the body. Boobwear™ fits, feels and functions differently.

Real revenue. Growing global community. 30+ styles. Expanding SKUs within Boobwear™, buttwear, bodywear, and swimwear, Nuudii is scaling the category it created and owns.

This raise fuels brand awareness, international expansion, and next-generation biodegradable yarn innovation.

$14M+ revenue is cumulative lifetime revenue

Nuudii System has moved beyond early validation into repeatable growth. What began as a single patented product has evolved into a scalable brand of solution-based products with global reach.

Growth has been driven by strong customer adoption and consistent demand across product launches and global geographies.

Most importantly, the product performs. Exceptionally low return rates and consistent repeat behavior reflect strong product-market fit in a category historically plagued by customer dissatisfaction. We’re not competing with bras, we’re making them irrelevant.

Bras are one of the most widely worn garments in the world, but more than half of women say they’re uncomfortable. Most keep wearing them because there hasn’t been a real alternative that delivers fit, versatility, and comfort.

The category still relies on the same band-and-cup system used for decades. Fixed sizing, wires, molded cups, hooks, clasps, elastic—the list goes on. All built to reshape the body rather than move with it.

Complex sizing tries to account for natural variation but bodies fluctuate and boobs are not symmetrical. Misfit becomes inevitable, return rates stay high, and friction is baked into the system.

Women’s lives have changed — but bras haven’t kept up. Modern fashion demands versatility, comfort, and exceptional fit, yet traditional bras remain rigid and outdated. As expectations rise, women are abandoning bras and actively searching for better solutions as confirmed by YouGov research: One in five women (21%) say they wear a bra less often than they did five years ago. (YouGov 2023). The shift is gaining momentum.

Nuudii System created a new category: Boobwear ™, the option between bra and braless.

Engineered with advanced fabric technology and a proprietary two-strap design, the Tee System is our core product.

Nuudii System adapts to the natural shape of the body with precision and ease. Our ultra-soft 360° stretch fabric hugs like skin, stretches across a range of bodies, and recovers, wear after wear. Seamless edges disappear under clothing, while flexible strap placement allows for 12+ ways to wear, delivering true wardrobe versatility from work to travel to evening.

Boobwear ™ is made from flexible, lightweight fabric that hugs your natural shape, offering gentle, minimal hold without structure or restriction.

Nuudii System simplifies fit through adaptive engineering. Ten sizes replace more than fifty traditional bra sizes, creating a streamlined system built around natural physics. The result is measurable performance. Nuudii System maintains a sub-5% return rate versus industry averages near 30%. That’s a 6x improvement driven by engineering and design.

Boobwear™ is the brand’s foundation. The same construction principles and innovation extend into buttwear, bodywear, and swimwear. These first-layer solutions are anchored by unmatched engineering and patents.

With more than 30 individual styles, Nuudii expands intentionally, starting with a WHY and ending with a solution. We innovate based on demand.

Nuudii System holds six approved patents, domestic and international, protecting the structural architecture behind Boobwear™. Seven years of research and manufacturing development created a specialized production framework that forms meaningful barriers to entry.

The intimates market has long relied on incremental design changes layered onto legacy infrastructure. Nuudii System rebuilt the category from the foundation. When incumbents attempt to replicate Boobwear™, they fall short and those versions disappear quickly.

Beyond protecting the product, Nuudii System secured the trademark for Boobwear™, owning the language that defines the category we created.

Customers try. They order. They refer.

From prototype to patent to scalable brand. Nuudii System is led by Founder & CEO Annette Azan. She created the first prototype in 2011 and has spent over a decade transforming that insight into a patented, category-defining brand. With more than 25 years of executive-level experience in marketing, branding, production and sales, she brings deep functional intuition and operational discipline to every stage of growth.

Nuudii System is powered by a cross-functional team spanning product, marketing, growth, customer experience, content, and operations. The same team that built the system drives demand, performance marketing, and retention, executing with focus and speed.

Boobwear™ captures a meaningful share of the $165B industry as customers eager to ditch bras adopt a new everyday solution.

Leggings didn’t replace pants. They changed what we consider everyday wear for the bottom half. Brands like Lululemon took them from workout only to an accepted, go anywhere staple, helping build a $400B+ global category.

Now Nuudii System is leading a similar shift in intimates.

Just as leggings expanded what counts as everyday wear, boobwear expands the category beyond traditional bras, introducing a new kind of undergarment designed for comfort, flexibility, and real life.

The global intimates market is projected to grow from $94.6B in 2024 to $165.7B by 2033 . Bras represent the largest segment within that market. Consumers are increasingly demanding wire-free, breathable, multifunctional essentials. Legacy brands are constrained by limited design, construction, traditional sizing systems, and infrastructure, and have been slow to reimagine the foundation.

Nuudii System defines the space between bra and braless. By establishing Boobwear™ as its own unique intimates category, we are capturing a high-frequency global market with solution-based products that offer perfect fit, function and comfort.

75% gross margin before discounts

Nuudii System operates a direct-to-consumer model built on proprietary, patented boobwear. Strong unit economics support sustainable profitability.

Customer acquisition is disciplined and performance-driven, enabling scalable growth while maintaining capital efficiency. Structurally low return rates further protect margin integrity in a category historically burdened by friction.

Boobwear™ serves as the entry point into broader first-layer solutions. Because first-layers are worn daily, demand is inherently recurring. As customers expand into adjacent categories, lifetime value increases without proportional increases in acquisition cost.

Growth is driven by paid digital acquisition, repeat purchasing behavior, international expansion, and selective alternative retail partnerships. The result is a capital-efficient model built on proprietary products and expanding customer value.

Growth is supported by strong product margins and improving marketing efficiency. As brand awareness increases and customers expand across Boobwear™ and other first-layer solutions, lifetime value grows.

Operating leverage improves with scale. Core infrastructure, product development, and brand investment are built to support significantly higher revenue without linear increases in overhead. The projections reflect continued category expansion, international growth, and increased investment in brand and distribution.

Our focus is on scale. In the near term, we are deepening international distribution and expanding Boobwear™ development and adjacent first-layer categories.

In parallel, we are developing biodegradable yarn alternatives designed to maintain the stretch and recovery performance core to our patented system.

Through our recycling program and partnership with TerraCycle, we’ve been able to validate our sustainability hypothesis while diverting waste from landfills. The initiative also feeds directly into our R&D efforts as we develop more sustainable material solutions.

Our long-term objective is to lead the evolution of first-layers not only in comfort and engineering, but in sustainability.

Our unique packaging positions Boobwear as a CPG product, unlocking broader distribution channels. Smart Vending creates direct-to-consumer retail opportunities independent of wholesalers and costly store locations.

Brands that reshape and innovate command premium valuations and strategic interest.

Companies that define new product categories through proprietary design or IP often trade at 4x to 8x+ revenue, because investors believe the company can own the category.

As the Boobwear™ category grows and demand for bra alternatives rises, Nuudii System follows the valuation trajectory of leading comfort-led brands that created new categories.

For over a century, bras were the only option. We asked “what if there was another?” — and hundreds of thousands answered.

Nuudii System launched through two successful Kickstarter campaigns and multiple Wefunder raises. From day one, this brand has been built alongside the very people it serves.

We started with people who believed there had to be something better.

Today, Boobwear™ is scaling with real revenue, patented construction, and a growing global customer base. We are expanding the category we created.

If you’ve supported us, worn Nuudii System, bought it for a loved one or shared it with a friend, this is your opportunity to own a piece of what you helped build.

Join over 650 investors and over 15,000 backers building the future of Boobwear™. Invest now.