Invest in Neighbor Pet Food

There are two things your dog thinks about: when they’re going to get their walk and when their next meal is. Neighbor Pet Food is here to help with one of those.

In an aisle filled with shelves, freezers, fridges, gluten-free, grain-free, raw, and canned options, finding the best food for your dog—and one they’ll actually enjoy—can be challenging. It’s the most important decision you can make for your dog’s future health, yet national brands want you to overlook their fillers and low protein standards.

We’ve been there. Everyone at Neighbor has faced the same overwhelming choices—until Paul & Mary, our founders, decided to do something about it.

Charlie’s Story

The idea for Neighbor began with the Mardesich family’s beloved dog, Charlie, who gave boundless love when the family needed it most. When traditional pet food failed to address Charlie’s health issues, Paul and Mary consulted their vet and decided to start cooking for him. They quickly saw the profound impact fresh, wholesome food had on Charlie’s health and happiness. This sparked a realization: pets everywhere deserve better.

From that moment, Neighbor was born—a company dedicated to providing superior nutrition, unmatched customer care, sustainable packaging and logistics, and a mission to help both pets and people.

Today's Pet Owners Are Pet Parents

Charlie, Paul, and Mary met many other pet owners at parks around Portland who noticed just how much better Charlie was doing. Their care and concern for their own pets were clear, and they became our first customers—many of whom still are today.

Over the past few years, we’ve realized the opportunity is much larger than our humble beginnings.

• The largest audiences for Neighbor Pet Food are also the fastest-growing groups of pet owners.
• The fresh pet food market is the fastest-growing segment and is set to reach $4B in sales within six years and currently at $1B in 2024
• 63% of all households have a pet
• 85% of all households view their pet as family
• Gen Z is the fastest growing pet parent population at 10% a year
• Pet food sales reached $62B in 2024 

So What Makes Us Different?

Hyper-Local Market Strategy – Unlike national brands, we prioritize local production and distribution, fostering stronger relationships with customers, retailers, and veterinarians.

Sustainable & Mission-Driven – We minimize our carbon footprint with local sourcing, sustainable packaging, and regional production hubs. We also support pet welfare initiatives that keep families and pets together.

Unparalleled Product Experience – We’re crafted so you don’t hate having to touch us twice a day. Switching from any other food to Neighbor will change how you feel about what smells and textures dog food should be.

The Neighbor Business Model

Multi-Channel Growth Model – We’re scaling through subscription-based D2C sales and independent pet retail distribution, creating diverse revenue streams.

We have successfully demonstrated in Portland that a local-market-model creates a unique connection between a brand, pets, and their pet parents.  Beginning in 2026, our plan is to expand beyond the pacific northwest to three new cities and in 2027, an additional six. This expansion into other cities could be under three possible scenarios:  

• Direct, corporate owned markets
• Franchising
• Joint Ventures

New markets will be qualified and selected based on the ability to attain a minimum of $3,500,000 in annual revenues through both D2C and independent retail channels. Our current plans are to expand into 20 - 25 markets over the next six years.  

The Proof is in The Meatball

2023 – With low customer churn and high customer satisfaction, we tripled our D2C business in 16 months and continue to grow.

2024 – With zero churn and increasing monthly sell-through, we’ve grown retail from 0 to 70 stores and continue to expand.

2025 – We will launch an aggressive customer acquisition campaign to drive exponential D2C growth and expand into Western Canada.

2025 – We plan to triple our independent pet retail partnerships.

2026 – We will roll out our local-market model in three new metro areas.

2027 – Expand into six additional markets.

*Future projections are not guaranteed.*

Our Beliefs:

Sustainable Practices – We minimize waste by picking up and reusing packaging, sourcing locally, and densely packing our delivery routes.

Strengthening Communities – Our mission fosters deeper bonds between pets, their families, and their communities.

Unmatched Customer Care – We provide personalized support, direct delivery, and a seamless experience to keep pets happy and their humans stress-free.

How We Deliver:

Customer Acquisition: Digital marketing, traditional advertising, pop-ups, partnerships with rescues, vets, and pet-related businesses.

Production & Logistics: Centralized kitchen in Portland with future satellite kitchens to optimize logistics and minimize carbon footprint.

Marketing & Sales Investment: Increased digital marketing, sales hires, in-store promotions, partnerships, and automation of production.

Product Plans:

Product Line: Meatballs as a flagship product, with planned additions including gravy, cat meatballs, new protein options, supplements, freeze-dried formats, and treats.

Use of Funds

We have built a strong foundation in both D2C and independent pet retail, with a scalable product and production roadmap. Capital raised will be strategically invested to drive sustainable expansion and profitability through:

50% Accelerated Marketing – Boosting customer conversion in D2C and increasing brand awareness in retail. Investing in pop-ups, in-store promotions, loyalty programs, partnerships with rescues, vets, and influencers

20% Retail Expansion – Hiring sales personnel to aggressively grow independent pet retail partnerships.

15% CapEx – Investing in equipment to scale meatball production efficiently. 

15% Operations – Operating working capital  

*7.9% of all funds raised will be paid to Wefunder*

2,300,000+ Meatballs Can't be Wrong

And that was in 2024 alone… 

"The dogs LOVED the food so much! They started spinning circles before every meal. We have been able to maintain their weight for the past four years consistently. Their teeth are in great shape and their coats are thick, shiny, and soft. Best of all – their BM’s are consistent and much smaller than with kibble." -Julie

"Nixie and I came to Neighbor after a year of typical GSD skin allergies. I was looking for a quality food where I knew exactly what ingredients were used. After over three years of yummy food, Nixie finally has relief and I have peace of mind. The Neighbor customer service is friendly and helpful - we feel like we are part of the family!" -Erin

"Since switching to Neighbor meatballs in September, Tia has gone from being a picky eater to loving mealtime! Now, every morning at 7:00 a.m. sharp, she wakes me up to make sure she gets her beloved meatballs. At 13 years young, they’ve also been a game-changer for sneaking in her daily prescriptions, helping her back legs stay strong and happy." -Aaron

Invite us over

Invest now—truly own your pets food. 

• $500+ - Receive 10% off one year subscription for OR & WA
• $1,000+ – Receive 10% off two year subscription for OR & WA
• $5,000+ – Receive 50% off two year subscription for OR & WA
• $10,000+ – Free two year subscription for OR & WA
• $25,000+ – Free three year subscription for OR & WA