Natural Way Food Group

The ONLY nut butter made with olive oil that's healthier for you and the planet!

Last Funded November 2022


raised from 32 investors


🌎 $4B nut-based spreads category
✅1,400+ stores including Whole Foods, Sprouts, Safeway, Albertsons, & more. Walmart launch Fall 2022
💰 Raised $1MM in previous round
📈 Grown 143% from 2019 to 2021

Featured Investor

Our Team

Natural Way was developed from a family recipe that the founders have been making for 20 plus years. Austin and Quinn grew up eating a lot of peanut butter, but found that most brands contained hydrogenated oil or palm oil. Ultimately, Austin and Quinn decided to make one that is better and healthier than anything currently out on the market.

Why Natural Way?

We Make Nut Butters Like No Others

Natural Way is an innovative line of nut butters that are healthier for you and the planet! Every ingredient we put in our product has a purpose and is sourced ethically. 

We offer tried-and-trued classic flavors like original, honey, chocolate, and coffee. We've also created seasonal flavors including pumpkin spice and gingerbread.

But what really sets us apart from other nut butters?

Right from the beginning, Natural Way made the decision to use olive oil instead of palm oil. 

Why olive oil? Palm oil farming causes tremendous damage to the rainforests.

See what some of our customers and buyers have had to say about Natural Way nut butters:

Overall market information with tremendous category growth projected over the next handful of years.

Our five main targeted consumer groups for Natural Way products.

Other companies in our category have raised millions of dollars and been acquired for millions of dollars.  Natural Way has goals of joining this list!

Our products are sold in over 1,400 stores... and this is just the beginning!  

Natural Way also just received a commitment from the largest retailer in the world, Walmart, to have Natural Way products available on shelf!  Natural Way is also starting to gain traction in the Private Label sector for nut butter manufacturing!  This will bring on a whole new arm of revenue and profitability.

Fundraise Details:

Forward looking projections cannot be guaranteed.

For questions or comments, please email [email protected].