Having worked in wealth management for 15+ years helping millionaires and billionaires manage their money through exceptional technology, I wanted to bring the relevant advice, tactics, and technology that was available to the very wealthy to working Americans.

I had 3 major personal values when starting Namu:

1. to work directly with customers, not with enterprises;
2. to value privacy and confidentiality above all, and not sell any customer data for advertising revenue;
3. to work in the personal finances space and help people not make financial mistakes, but rather be efficient and strategic with their finances = increase financial wellness.

Through our research into various financial struggles that many Americans were facing, we found the problem for 1099 workers to be a very clear and solvable problem. The US tax code is complicated, and there are many tactics small business owners can use to pay less taxes through following best practices, which we found many 1099 workers were not following, including paying quarterly estimated taxes.

Based on this large problem in front of us, we decided Namu's mission is to help entrepreneurial Americans be successful with their businesses and not let the financial aspects slow them down or penalize them through interest and overpaying taxes.

We are building a financial accounting, tax planning, and business management platform to help 1099 workers including freelancers, real estate agents, and others streamline and automate their financial matters.