Invest in My Panda

The past few months have been thrilling as we have launched two new distribution channels, My Panda for Business and Garden Panda. You can learn more about both of these below in more detail. We have also announced that this summer we will be expanding in our 2nd city beyond Atlanta.

These opportunities are exciting expansions and will be driving our growth in the coming year. This funding round is small and targeted to give us the runway needed to execute on these channels and help us crush our goals, expand into new markets and accomplish our mission of helping busy people find Liberation through Delegation.

Read on to learn more about what what we do, why we do it, what we have accomplished thus far and where we plan on going.

Life is busy. Working professionals, especially women, face an overwhelming daily load—managing careers, households, and families, often with little to no support. My Panda was built to solve this problem by providing trusted, local help on demand through our network of Personal Assistants Next Door (Pandas).

We believe in Liberation through Delegation - helping people free up time by offloading tasks to trusted assistants nearby. Our mission is to reduce stress, improve family relationships, increase work productivity, strengthen communities, and grow businesses.

The Problem: The Mental Load is Overwhelming

We used to live in villages where support was built-in. Today, many professionals juggle life alone.

A typical morning for a working mom might look like this:

• The kids are late for school, and one can’t find clean clothes.
• The dog gets sick, so a vet appointment has to be made.
• An urgent work meeting is scheduled, but the school calls...the other child forgot their lunch.
• The gas tank is empty, and the house is a mess, adding stress to an already overwhelming day.

With 76 million working women in the U.S., this scenario is all too familiar. The modern professional faces a constant time scarcity problem. Women are disproportionately affected, handling the bulk of 100 billion hours of unpaid domestic labor annually.

This burden reduces productivity at work, increases stress, and impacts relationships, health, and finances. Employers struggle with retention and burnout, while individuals lack the resources they need to get everything done.

Our Solution: A Village of Support

My Panda is that missing village.

We provide on-demand, local, trusted personal assistance through our vetted network of Pandas. These assistants live nearby, allowing us to create a hyper-local, community-based support system that makes everyday life easier.

How it Works

1. Customers request tasks via the My Panda app.
2. A vetted Panda accepts and completes the request.
3. Tasks range from home organization, errands, event prep, meal help, pet care, and more.
4. Users save time and reduce stress, allowing them to focus on work, family, and personal well-being.

Our Pandas Set Us Apart

• Trust & Safety: Pandas undergo full background and identity checks before joining our team.
• Hyper-Local Model: Our assistants live near their clients, making service faster, more efficient, and community-driven.
• Women Helping Women: 90-95% of our users and Pandas are women, creating a supportive ecosystem that empowers women personally and professionally.

We started with a direct-to-consumer (B2C) model, tapping into the $3.8 billion on-demand home services market and gaining valuable insights into the overwhelming mental load working women face. As we scaled, we realized that employers also struggle with retention, stress reduction, and productivity, particularly as they navigate hybrid work models.

To address these challenges, we launched My Panda for Business in Q4 2024 using funds from our previous Community Round. Our service helps both employees and employers—providing essential home support so professionals can focus on work without sacrificing their personal lives. Companies can now offer My Panda as either a full employee benefit or a discounted perk, reducing stress and improving overall job satisfaction.

Early Success & Traction

The response has been strong. In our first year, we secured agreements with Google (Atlanta), Children’s Healthcare of Atlanta, Microsoft, T-Mobile, and Apple (via Passport Unlimited), granting us access to 21,000+ employees and opening a $1M+ annual revenue pipeline.

To accelerate growth, we’ve built a B2B sales pipeline targeting Atlanta-based small and medium businesses (SMBs) - companies that can act quickly and are looking to stand out with innovative employee benefits.

Our Approach: Education & Action

To drive adoption, we lead with educational workshops that teach employees the power of prioritization and delegation. These sessions not only help participants understand how to offload time-consuming tasks but also introduce them to how My Panda can make their lives easier.

Our initial rollout includes:

• February 2025: Launching with a law firm (250 employees).
• March 2025: Expanding into two employee resource groups within a large healthcare staffing firm.
• Ongoing: Actively pitching to more Atlanta-based companies, with expectations of 1-2 new corporate partners per month.

Expanding Beyond Corporate Benefits

In addition to B2B, we’re growing through strategic partnerships in the $2.6 billion employee concierge market.

• Second Year with Wellstar Circles: Subcontracting Pandas to support their internal concierge program during high-demand periods.
• Membership-Based Businesses: Members of Atlanta-based co-working spaces, gyms, and mom communities can now access My Panda at a discount.

These partnerships enhance our visibility, drive adoption, and diversify our revenue streams, ensuring My Panda continues to grow as a trusted, go-to solution for busy professionals.

New Distribution Channels & Expansion

To accelerate growth and extend our reach, we’ve launched two major distribution channels:

1. My Panda for Business (Launched Q4 2024)

Employers are looking for ways to reduce stress, improve employee productivity, and enhance retention. We created My Panda for Business to offer concierge-style personal assistance as an employee benefit.

Key Wins So Far:

• Agreements with Google (Atlanta), Children's Healthcare of Atlanta, Microsoft, T-Mobile, and Apple.
• Access to 21,000+ potential users through employer partnerships.
• Expanded offerings to Atlanta-area small and medium businesses (SMBs).
• Educational workshops to teach employees how to prioritize and delegate tasks using My Panda services.
• Upcoming pilot launches: A law firm (250 employees in February) and two employee resource groups within a large healthcare staffing firm in March.

2. Garden Panda (Launched December 2024)

A strategic partnership with ServeScape, a major online plant retailer, allows My Panda to offer professional garden installation services as an add-on when customers buy plants.

Key Benefits:

• Customers purchase plants online and request Garden Pandas for installation.
• Potential expansion planned for Chattanooga, Nashville, and Charlotte.
• Customers can also access regular My Panda services through the app.

Additional Growth Opportunities

• Local Membership Partnerships: My Panda is now available as a discounted perk for members of co-working spaces, gyms, and mom communities.
• Employee Concierge Market ($2.6B Industry): Working with existing corporate concierge programs like Wellstar’s Circles to subcontract Panda services.

Traction & Growth

Since launching in 2019, My Panda has grown steadily—even with a mostly bootstrapped budget and a global pandemic.

• Revenue Growth: 525% increase from 2020 to 2024.
• Customer Retention: 85% of our users are repeat customers each month.
• Average Monthly Spend: Increased from $155 in 2021 to $285 in 2024.
• Acquisition Efficiency: Low Customer Acquisition Cost (CAC) of $110, with a 7:1 LTV-to-CAC ratio.
• Payback Period: Just 3 months to recoup acquisition costs.

Our straightforward revenue model includes:

• Hourly service fees for personal assistance.
• Monthly membership plans for recurring users.
• Business package deals for corporate clients.
• New partnership-driven revenue streams.

Like many of our well-funded competitors, sure, we step in to help complete tasks, but we clearly stand out as the one trusted, complete solution to meet the multi-faceted needs of today’s consumer.

And, in the same way that our Pandas are the village of support for our customers, we have gathered a village of support around us. 

Our team has many decades of expertise in marketing, development and operations and is the right team to take us to the next level.  

We are also an integral part of the Atlanta tech startup scene – tapping into many programs and building a strong network of advisors and mentors.

Why Now?

The demand for on-demand, local support services has never been higher. The rise of remote and hybrid work has blurred the lines between personal and professional responsibilities, making it more critical than ever for companies and individuals to find solutions for work-life balance.

We are raising $100K to fuel our next stage of growth.

• Strengthen our B2B sales pipeline.
• Expand Garden Panda operations.
• Increase brand awareness and customer acquisition.
• Continue improving the My Panda app and user experience.

This small, targeted round will give us the runway we need to capitalize on the strong foundation we've built and execute on these major growth opportunities.

And, we will leave you with this…. to give you a more personal understanding of the impact that My Panda has. We provide a level of emotional support and we have a culture of mutual respect. We are all in this together and our whole community understands and values this and we hope you will join us.