My Panda

The Personal Assistant Next Door App: Achieve Liberation Through Delegation

https://wefunder.com/my.panda

Total raised on Wefunder: 136712

Total investors: 144

Quick facts

  • 588% growth in revenue from 2020 to 2025
  • $1.1M+ in total company revenue across 950+ families served and 26K+ service hours delivered
  • 82:1 LTV to CAC ratio - one of the strongest unit economics in the gig economy
  • 65% of monthly users are repeat customers... the village effect in action
  • Now serving customers nationwide through the Virtual Village - remote support, anywhere in the U.S.
  • 35K+ employees now have access to services through B2B partnerships with Google, Apple, Delta & more
  • Targeting a $746B combined market: $657B household services + $89B employee benefits
  • Received PERFECT 5 rating from KingsCrowd - top 1% of all equity crowdfunding raises

Team profiles

Featured investor profiles

My Panda

The Personal Assistant Next Door App: Achieve Liberation Through Delegation

Never miss an update

  • Join the My Panda community. Follow their journey as they grow.
  • Stay in the loop if they ever decide to raise a round.

Highlights

1
588% growth in revenue from 2020 to 2025
2
$1.1M+ in total company revenue across 950+ families served and 26K+ service hours delivered
3
82:1 LTV to CAC ratio - one of the strongest unit economics in the gig economy
4
65% of monthly users are repeat customers... the village effect in action

Related company links

Featured Investors


Team


Pitch Deck

1 /

My Panda - The Personal Assistant Next Door App

My Panda, The Personal Assistant Next Door App is a neighborhood company. Not a platform. Not a marketplace. Not the next gig economy play.

We build neighborhood infrastructure for the care economy - helping overwhelmed households reclaim time, while creating flexible income opportunities for trusted local helpers.


I am Tamara Lucas and I am the founder and CEO of My Panda. I'm a single mom. I have a master's in social work. I spent years in high-pressure sales and building community infrastructure for other people. I am an expert at connecting resources and making systems work for the people they were supposed to serve.

And I still couldn't hold it together at home.

Not because I wasn't capable. I had read all the books. I knew all the frameworks.

And I was still drowning in laundry and guilt and a to-do list that never got shorter. I had no backup. No extended family nearby. No one I trusted enough to call.

What I needed wasn't better advice. What I needed was help.

Real help. From someone nearby who I could trust.

I needed a village.

And my experience is not unique.

Women carry 138 billion hours of unpaid domestic labor every year. This is not a metaphor, it's an economic fact. And the impact is crushing households, relationships, and careers. These busy households are struggling to find the support they need.

That stressed out household was me. Burned out, no social support system, no extended family nearby to help absorb any of it. The traditional village of parents and aunties that used to hold families together is no longer a reality for so many. And my friends who I could ask for help....they were just as overwhelmed as I was.

And then one afternoon I was having lunch with a friend in my neighborhood. She was gig working as a dog walker, going into homes all over our community every single day. And she said: "Tamara, you would not believe these houses. Their kitchens are a disaster! If I only had a way to let them know that I would happily help clean it up for another $20 while I'm already there."

Something clicked. "Wait a minute...that is exactly the kind of help I need!"

Here were two groups of people living in the same neighborhood, sometimes on the same block - with no way to find each other.

On one side: households like mine. Burned out. Carrying invisible labor with no trusted support and no village left to lean on.

On the other: people like my friend. Wanting to help, wanting to earn flexible income close to home, with skills and time and nowhere safe to offer them.

Same neighborhood. No bridge between them.

So we built one.

My Panda is that bridge.

And this gap is where we live.

And we've spent six years building across it.


My PANDA stands for My Personal Assistant Next Door App. We connect busy households with vetted, background-checked local helpers, we call them Pandas, for in-person and virtual household support.

The experience for users is simple. Open the app, tell us what you need - laundry, household organization, a grocery run, virtual admin help, whatever is on your to-do list. Within moments, your Panda accepts the job, shows up where and when you need, and gets it done.

Services are affordable and start at $22 for 30 minutes. Monthly Members can subscribe and save up to 30%, which means recurring predictable revenue for us and real savings for them.

One of our main differentiators is our mission to save you time and earn your trust.

Have you ever used TaskRabbit? You scroll through dozens of names, you guess on who will be a good fit, looking only at a photo and a rating. The burden of trust falls entirely on you. The time spent to decide on who to request eats into your already busy day.

We're much closer to the Uber model - you make a request, an available vetted Panda who is part of our trusted community in your local area accepts, and she's on her way. No scrolling. No decision fatigue. No wondering where this person comes from and if they can be trusted.

And we do something no other task platform does. We teach households the art of delegation. Most people don't just need help. They need permission to ask for it. We provide both. And our loyal members report they have been able to find the joy of Liberation Through Delegation.


The other side of our marketplace, our Pandas, are a crucial part of what sets us apart from other services.

Our community is predominantly women, about 90 to 95 percent of both our clients and our Pandas identify as women. That's our culture and it's intentional. But we welcome anyone who needs support or wants to earn flexible income. We have a few male Pandas, and we serve households of all kinds.

Every Panda is thoroughly interviewed, vetted, background-checked, and part of our community. They're not random contractors on a leaderboard. They have our seal of approval.

If you find a Panda you love, you can make her your preferred Panda. She learns your home, your rhythms, your preferences, and becomes a consistent part of your support team. But the magic is that you're never dependent on just one person. Our whole Panda community is there if you need more help.

And for our Pandas, this isn't a side hustle. It's a livelihood that grows over time.

Over 25% of our Pandas have been with us for two or more years. Which also helps build retention and relationships and trust with our members.

In a gig economy where workers are treated as interchangeable, our Pandas stay. That's not an accident. That's proof that what we've built works on both sides of the marketplace.

Late in 2019, My Panda launched in my neighborhood, Oakhurst, in Decatur, Georgia. We didn't invest in paid ads. We had no marketing budget. I posted in the mom groups and neighborhood Facebook pages and showed up at school pickup and baseball games. That was the marketing strategy when we launched.

And then something happened that I didn't engineer: "Sounds like you need a Panda!" started showing up in conversations that I wasn't part of. Neighbors telling neighbors. That's not a marketing strategy outcome. That's community trust becoming word of mouth and organic growth.

Decatur worked because of what kind of community it was, not just where it was. And we have since identified exactly what makes a community ready for us.

The community soil we grow in has several key characteristics:

  1. Households carrying a real time and stress load- dual-income, single parents, working professionals
  2. Neighbors already networked to each other, through schools, local events, other community ties
  3. Economic diversity - people who need help and people who want local income, in the same zip code
  4. Community-first values - where trust matters more than convenience and transactional relationships

When those conditions are present, we root like bamboo. Slow, deep and intentional. And nearly impossible to displace once established.

We've confirmed this across multiple neighborhoods throughout metro Atlanta, and now we're planting in Charlottesville, VA and Chattanooga, TN. Both markets have exactly this soil. And they're already giving us the data to build a repeatable go-to-market playbook for every market after this.

Nearly every dollar of our $1.1 million in total revenue has come from B2C channel alone. Word of mouth. Organic growth. Scrappy, intentional, community-by-community. We didn't scale this. We grew it. And now we know exactly what we're doing and exactly where to go next.

After we proved this B2C model, we started hearing something consistent from our best clients. They told us that having support at home was changing how they showed up at work. Less distracted and stressed. More present and focused.

That's when we saw it: a B2B opportunity hiding in plain sight.

We built My Panda for Business so employers could offer our services as a trusted household support benefit.

Employers understand the benefit because they know when your people can't hold it together at home, they can't show up fully at work. The B2B channel and the B2C market aren't two separate businesses - they're the same flywheel at different stages.

Here's how it compounds, and you can already see this happening in Atlanta.

We enter a new market through a B2B anchor, either a hospital system or large employer who introduces us to their employees. Those employees experience the service. They tell their neighbors. Density builds. And once it builds, we become the obvious answer to a question people are already asking: "Does anyone know someone who can help me with all of this?"

For companies with distributed or remote teams, we launched the Virtual Village to extend support nationally. Employees anywhere can access My Panda virtually from day one to help with any tasks that can be done online or via the phone. Those usage patterns will help inform where there is density to expand our in-person services.

The flywheel compounds. The moat deepens. And the longer we're in a market, the harder we are to displace.

Delta. Google. Microsoft. Apple. T-Mobile. Children's Healthcare of Atlanta. Over 35,000 employees across these organizations have access to My Panda today.

And we are just getting started.

Healthcare is our primary anchor strategy for new market expansion. Healthcare workers are the most visible example of people who give everything to others and have nothing left for themselves.

And hospital systems function much like neighborhoods, with a tight internal culture, trusted word-of-mouth communications, and employees who already know and trust each other. When one nurse tells another about My Panda, that recommendation travels exactly the way it did in Oakhurst.

Children's Healthcare of Atlanta is our proof of what deep partnership looks like. This partnership brings more value than simply being one of many options in a benefits or perks program.

We are embedded at multiple layers; In their culture, we present at and co-host events with their Working Mom ERG, building real relationships inside the organization. With Their Strong4Life Wellness Program - their wellness coaches actively recommend My Panda to employees as part of whole-person health support. With direct access to our services for all employees with a preferred employee discount. And at the operations layer with a subcontractor relationship to support their internal concierge team. We've been invited to handle overflow requests and staff facilities that are farther from their main campus. The 2027 budget approval is currently underway for long term funding of this.

I recently attended a Mother's Day event at CHOA, I was at our table talking to a group of moms who all had their little ones along for the event. When I explained that we could not only wash but fold and put away the laundry... I watched the eyes pop on one doctor who had four kids under ten in tow and then she nearly melted with relief when she understood what that could mean for her life.

This is not simply a market insight. That's a human being who has nothing left to give, finally hearing that there is someone who can step in to help her.

Now, imagine this relief happening across five, ten, twenty health care systems. Millions of healthcare workers getting the support they need so they can show up fully for their patients, improving the quality of care across the nation.

These partnerships are our growth engine. And this engine is already running.

Since our launch in September, 2019 we've built a lot with very little - mostly through B2C, entirely through word of mouth and organic growth.

To date we have had $1.2 million in total revenue. 950+ households served and 26K+ in-person service hours delivered. We have a 65% repeat customer rate and an 82:1 LTV to CAC ratio - nearly unheard of and exemplifies our organic growth.

In 2025 alone: $275K in revenue, 43% gross margin, $79K burn. We operate lean by design, and because we've had to.

We launched through a pandemic. We pivoted when we had to. We went through Techstars, refined our operations, expanded locally, launched B2B, and opened two new markets. All of it on minimal capital, with a small team, and a whole lot of creative problem-solving.

And through all of it...our clients stayed. Our Pandas stayed. This is proof that what we built actually works and that people trust it enough to keep coming back and to keep showing up.

This is the power of being local and our commitment to our community.

This raise is about putting real fuel on a fire that is already lit. And giving us the resources to surpass 1M in annual revenue by the end of 2027.

Let's step back for a moment and connect everything we have just gone over.

Stressed, overwhelmed households are carrying invisible labor with no trusted support. People are nearby who want safe, flexible, meaningful income close to home. Employers are desperately trying to retain and support their people.

And all of this happening against a backdrop of economic uncertainty, geopolitical instability, inflation, and job losses that have people pulling back toward local. When the larger systems get shaky, people get more intentional. About where they spend. About who they trust. About whether the platforms they rely on actually have their back...or just their data.

We're watching people turn back toward local. Toward neighbors they can look in the eye. Toward services that keep dollars circulating in their own community instead of disappearing into a corporate headquarters three states away.

My Panda was built for this moment. Not because we predicted it, but because we never left it. We started in one neighborhood in Decatur, Georgia because we believed that the people closest to you are also the most trustworthy. That hyperlocal wasn't a limitation. It was the point.

Our Pandas don't just live near their clients. They're part of the same community. They shop at the same stores, send their kids to the same schools, care about the same streets. That's not a feature we added. That's the foundation we built on.

The conditions that made My Panda necessary haven't gone away. They're accelerating. And the employers, the healthcare systems, the employees, the overwhelmed households - they're all arriving at the same conclusion at the same time - our local community is where we need to focus to find and give support.

In uncertain times, community isn't a soft value. It's a survival strategy.

And we've been building it for six years.

This round, we're raising up to $500K on a SAFE note at a $10M valuation cap, with a $10K minimum investment.

We have two investment threshold tiers - not because we're uncertain about our direction, but because both represent real, fully-resourced outcomes built on a foundation six years in the making.

At $250K, every dollar has a job.

$80K activates our two current expansion markets, Chattanooga and Charlottesville. These dollars fund the community ambassador commissions and local marketing that make new neighborhoods take root.

$60K goes directly into B2B sales - converting the pipeline and partnerships we've already built into signed corporate contracts.

$40K is invested into tech and product, primarily app improvements and browser-based account access.

$40K goes towards expanding our team and operations support. This strengthens the infrastructure to serve more households without breaking what's already working.

And $30K retires high-interest operational debt. Because carrying that cost doesn't make financial sense when we're this close to profitability.

Twelve-month milestones at this tier: monthly profitability, 2 solidified in-person markets, 3 to 5 corporate accounts, $850K ARR by 2027.

At $500K- we do all of that and accelerate.

We will open a third expansion market, invest in deeper tech development and develop additional operational capacity. And $150K will go towards cap table cleanup, thus honoring our early believers and clearing the structure for the next chapter of growth. Our goal is to surpass $1M in annual revenue by 2027 with this investment.

Both are real and fully planned. Both are built on six years of proof, resilience, and momentum that is building every week.


If you believe that women are economic multipliers - that when you support someone's capacity to function, you're investing in their household, their workplace, and their community...

If you believe that strong neighborhoods are the foundation of strong economies...

If you believe that technology should strengthen communities, not extract from them ...

Then you already understand what we're building.

Six years. A pandemic. Minimal capital. Scrappy decisions and tight operations and a community that kept showing up. Clients who stayed, Pandas who grew, neighbors who texted neighbors.

We've proven the model and the product-market fit. We've proven that this grows itself when we plant it in the right soil.

The flywheel is turning.

We are on the verge of something big. Your investment is the catalyst that gets us there at the pace this moment demands.

We would love for you to join our village.

Overview