Invest in My Panda

The past 2 months have been thrilling as we have launched two new distribution channels, My Panda for Business and Garden Panda. You can learn more about both of these below in more detail.

These opportunities are exciting expansions and will be driving our growth in the coming year. This funding round is small and targeted to give us the runway needed to execute on these channels and help us crush our goals, expand into new markets and accomplish our mission of helping busy people find Liberation through Delegation.

Read on to learn more about what what we do, why we do it, what we have accomplished thus far and where we plan on going.

Have you ever had a morning that left you scattered, flustered and stressed?

A morning like this....as you are rushing to get the kids off to school on time, your one kid can't find clean pants in the pile of laundry that is sitting on the couch, the dog gets sick, so you have to call the vet to make an appointment for after work.... as you are running out of the house to make an appointment, you get a call from the school - your other kid left his lunch at the house and it needs to be dropped off by lunch period, and the sink is full of dishes and your car's gas tank is empty....

Just about every one of the 76M working women in this country, has more than likely had a day like this at least once this week. 

In the past, we used to live in villages with a support system all around us. But we no longer live near extended family, and our friends are just as busy as we are.

After a full day of work, we come home to the 2^nd shift of work, taking the dog to the vet, laundry, planning, cooking and cleaning up from dinner– these tasks nationwide add up to over 100B hours annually. 

This mental load and unpaid labor adds to stress and burnout and compounded with the isolation from support systems - the working woman has a severe sense of time and support scarcity. This affects her whole life, her mental health, her relationships, her finances and her productivity at work.

My Panda was started by a single working mom who spent years working with families as a social worker and educator. She understood the type of support that we need in order to thrive. 

My Panda was created to provide that type of support, to be the village that so many of us are missing. We know that when the women of a community are supported, they will take that support and create more abundance in their community. 

Much like when we give a micro-loan of money to an entrepreneurial woman in a developing country….how she will transform her entire village….. If we can give the women in our communities the resource they most need in this day and age, that of time….we believe they will transform their communities as well.

Our Pandas (Personal Assistants Next Door) are the heart of our business…All of our trusted pandas are vetted by the My Panda team, have complete background and identity checks and are paid a living wage. They also live near the clients they serve.

This close proximity increases trust and time efficiencies and further builds a sense of community, allowing us to keep money within the local economy.

And we have had plenty of applications to meet the needs of this side of the market – allows us to be extremely selective in who we hire, ensuring top-notch quality service

And we have a culture of women helping women – between 90%-95% of our users and Pandas are women.

We launched with a straight B2C model, which captures a portion of the $3.8B on-demand home service market, and this is where we gained many foundational learnings. As we have already touched upon, women are struggling to get it all done and maintain their mental health and continue to succeed at work.

We also have learned that her employer has huge pain points of trying to get workers back in the office, reduce their stress and improve overall productivity and satisfaction. To address these pain points, we took the funds raised in our earlier Community Round and launched My Panda for Business in October 2024.

What better way to help accomplish the goals of both the employee and the employer than to provide support at home with tasks that are overwhelming the working woman. Both small and large companies now have the opportunity to offer our services as either a full employee benefit or as a discounted employee perk.

And we have had great traction in the early stages of this launch. Over the past year, we have secured agreements to be offered as an employee discounted perk for Atlanta’s Google office, Children's Healthcare of Atlanta, and the Atlanta offices of Microsoft, T-Mobile and Apple (through the Passport Unlimited program). There are over 21K Atlanta area employees between these companies, giving us a potential pipeline of annual revenue of over $1M.

Since the launch of My Panda for Business, we have been building out our B2B sales pipeline and currently we’re targeting Atlanta-area small and medium businesses (SMBs) that can make quick decisions and want to stand out against larger competitors with robust benefits packages.

We’ve already pitched proposals to five companies, ranging from a healthcare staffing firm with 20 subsidiaries, 6 of which are headquartered in the Atlanta area, to a payment consultancy with nearly 200 employees, to a startup with a team of 10. Initial responses have been enthusiastic, but the sales cycle is long, and we’re actively nurturing these leads.

And we are launching additional distribution channels of partnering with local membership based businesses and existing employee concierge programs (which happens to be a growing $2.6B market). For the second year in a row, we are working with Wellstar’s internal concierge program (Circles) to subcontract some Panda help over the holidays.  And members of several Atlanta area co-working spaces, gyms and mom communities are now able to access our services at a discount.

In addition to these new partnership and sales channels, we are also thrilled to announce, in partnership with local landscape company ServeScape, the launch of Garden Panda.

ServeScape customers purchase plants via their online store and have the option to submit a Garden Panda request to handle the installation—preparing beds, planting, and mulching. Once we refine our processes here in Atlanta, we could expand to ServeScape’s other markets like Chattanooga, Nashville, and Charlotte in 2025.

Garden Panda customers will also have access to all our regular services through the app, driving additional revenue. This partnership is a fantastic example of how My Panda’s flexibility and customer-first approach enable us to adapt and seize new opportunities.

Our app was released in Sept 2019 and, despite the pandemic and with a mostly bootstrapped budget, we have steadily grown from one neighborhood to serving most of the in-town Atlanta neighborhoods.

The metric we are most proud of is our retention – every month 85% of our users have used us before. And once they start using us, they keep coming back for more as evidenced by our growth in average monthly spend.

Our CAC remains very low, averaging just over $110. Since we have such great retention, our LTV :CAC ratio is an impressive 7:1! And it takes just over 3 months to payback that acquisition spend.

We have a clear and straightforward monetization strategy. We charge an hourly rate for our services, and have monthly membership fees for individual customers and business package deals that can be billed monthly or annually.

Our Partnerships will accelerate customer acquisition and we will structure future agreements to include a revenue-sharing model as well. 

Like many of our well-funded competitors, sure, we step in to help complete tasks, but we clearly stand out as the one trusted, complete solution to meet the multi-faceted needs of today’s consumer.

And, in the same way that our Pandas are the village of support for our customers, we have gathered a village of support around us. 

Our team has many decades of expertise in marketing, development and operations and is the right team to take us to the next level.  

We are also an integral part of the Atlanta tech startup scene – tapping into many programs and building a strong network of advisors and mentors.

We invite you to be a part of our village, to join our movement to help millions of women around the world achieve Liberation through Delegation. Our goal is to reduce stress and overwhelm, improve family relationships, increase work productivity, strengthen our communities, and grow businesses. 

The majority of our funding this year went into improving our app, updating the UX/UI, and building the foundation for our new channels like My Panda for Business and Garden Panda. These were critical investments for our long-term success, but they’ve left us with a tighter runway than expected. The good news is our monthly burn will be much lower going forward, and we’re laser-focused on using every dollar to drive customer growth.

We are currently raising up to $75K and with these funds, we are confident that we will be able to build upon the foundation created over this past year and launch us to our next phase of growth and expansion. Our team is waiting to execute on our roadmap and we would love to have you join us. 

And, we will leave you with this…. to give you a more personal understanding of the impact that My Panda has. We provide a level of emotional support and we have a culture of mutual respect. We are all in this together and our whole community understands and values this and we hope you will join us.