SOA Labs, Inc.

myhomeIQ is helping Real Estate Agents and Loan Officers cultivate clients for life while teaching homeowners how to build wealth through homeownership.

Mega-brands are putting real estate and mortgage professionals out of commission.

Realtors® and Loan Officers spend a considerable amount of time and money to find clients and help them purchase a home. But, after the transaction closes, they lose touch with their clients because they don't have adequate tools that help them stay engaged.

Mega-brands

Mega-brands like Zillow® and LendingTree® have figured out that homeowners want information relevant to their homes – things like home values, possible refinance options, home improvement ideas, and much more. Zillow® alone boasts that they have over 110 million homeowner profiles which means that nearly 85% of homeowners are being targeted.

Professionals

Most Realtors® and Loan Officers attempt to stay connected with their clients through ambiguous email content that often does not inform, educate or engage their clients. No wonder the industry standard for email clickthrough rate is 2.8%.

myhomeIQ was founded by Realtors® and Loan Officers who struggled with the same problem in their business and wanted to create a better solution that would give professionals a fighting chance against mega-brands.

So, what does myhomeIQ do?

1. With myhomeIQ, Realtors® and Loan Officers can inform, educate, and engage their clients with personalized information about their homes.

Did you know that over 80% of personal wealth comes from home equity at retirement?

myhomeIQ offers Real Estate and Mortgage Professionals a better way to stay top-of-mind with their clients – a branded and personalized monthly report that educates homeowners on how they could build wealth with one of the largest assets they may own, their home.

myhomeIQ creates a safe environment for homeowners to ask questions from the trusted professionals that helped them purchase their homes and keeps homeowners away from portals like Zillow®. 

👉 You can view a sample report by clicking here

2. myhomeIQ will predict which homeowner is likely to move and notify the Realtor® and Loan Officer who helped them purchase their home.

Our pre-mover predictive analytics tool predicted over 70% of homeowner behavior.

The analytics algorithm considers hundreds of data points to provide a rating system for Realtors® and Loan Officers that is easy to understand and helps them take action by engaging their clients with predesigned and branded campaigns.

National Association of Realtors says that 82% of homeowners interview only one listing agent – myhomeIQ helps you be "That One Agent!"

Now Real Estate and Mortgage Professionals can engage their clients before they end up on portals like Zillow® requesting more information. This creates more repeat and referral business for Realtors® and Loan Officers.

3. myhomeIQ provides Realtors® and Loan Officers with automated marketing tools to generate new leads and grow their business

The founders of myhomeIQ have spent over a million dollars on all sorts of marketing tools and have generated tens of thousands of leads to grow their businesses. In this process, they have discovered what works and what does not. Now, all these tools are available for other professionals to use to grow their businesses.

Let's take a look at some of these tools.

3.1 – high converting funnels to generate online seller leads.

Our funnels have a 97% capture rate

Online homeowners want instant information on how much their home is worth, what it will cost to sell, and most importantly, what will be their net proceeds – myhomeIQ offers this service on demand.

Homeowners will receive an instant PDF report with a breakdown of all the information they are looking for, and the Agent will be notified to reach out. 

👉 You can learn more about how this works by clicking here

3.2 – best way to engage with home buyers online is by offering instant gratification!

97% of homebuyers used the internet in their search to purchase a home in 2020. 

With technology constantly advancing, online homebuyers are looking for professionals who can offer easier and faster ways to achieve their goals of becoming homeowners. The Realtors® and Loan Officers who understand this and embrace the change by offering the right tools are the ones who are winning the business today.

myhomeIQ is always on the frontline, working to create the best user experience for homebuyers and professionals.

👉 You can learn more about how this works by clicking here

3.3 – marketing made simple with our done-for-you, co-branded marketing suite!

With 100's of marketing pieces to choose from, whether to post on social media or print open house flyers, door-knocking flyers, and postcards, myhomeIQ offers it all.

myhomeIQ does the heavy lifting of research and design so that Realtors® and Loan Officers can focus on serving their client's needs and provide the best service.

In the U.S., there are over 2 million Real Estate and Mortgage Professionals spending over $19 billion annually on marketing to stay connected with their clients and to generate new business.

https://www.realtrends.com/realtor-marketing-tools/

myhomeIQ charges Mortgage Professionals a monthly subscription fee to access all our marketing tools and connect with more Realtors®

Our monthly subscription fee starts at $150 per month.

We have some accounts that are paying us close to $2,000 per month due to their volume of transactions.

Loan Officers (472)

Realtors (5,346)

Homeowners (244,368)

Our product speaks for itself!

Home Services

The home service market encompasses various services for residential homes, such as repairs, maintenance, installations, improvement, insurance, etc.

U.S. Home Service Market size was valued at $105B in 2018 and is projected to reach $1.2T by 2026, growing at a CAGR of 35.8% from 2019 to 2026.

Let's take a closer look...

U.S. households are completing 728 million projects annually across three market categories: Improvement, Maintenance, and Repairs – spending nearly $600 billion annually. This number will double within the next three years.

https://www.angi.com/research/reports/market/

How will myhomeIQ monetize? 

Using data, myhomeIQ can identify which homeowner is likely to need home services and make it easy for homeowners to connect with the right professional inside their personalized home report.

Solar, Insurance, Repairs, Maintenance, Renovation, etc...

myhomeIQ will partner with contractor-matching services like HomeAdvisor®, Angi®, Thumbtack®, and other top-rated insurance companies to offer the best possible options for homeowners to save money and build wealth with their homes.

Each report will be personalized to the homeowner and the condition of their home.

myhomeIQ wants to partner with Realtors® and Loan Officers to help them win clients for life 

👉 First, myhomeIQ offers tools for Realtors® and Loan Officers that help them grow their businesses and stay top of mind with their clients every month, creating repeat and referral business.

👉 Second, myhomeIQ educates homeowners on ways they can build wealth with their homes while positioning the Agents and Loan Officers as their trusted advisors.

👉 Third, myhomeIQ will identify which homeowners are likely to need home services through hundreds of data points and present those options inside their monthly home reports.

👉 Lastly, suppose the homeowner inquires about services like installing a new HVAC, replacing the roof, remodeling their kitchen, etc. This is where myhomeIQ will monetize by connecting homeowners with the right service provider.

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