Your browser is old and is not supported. Upgrade for better security.
Wefunder logo


AI to enhance fitness professionals, not replace them; no hardware required

Last Funded May 2022


raised from 185 investors
Pitch Video
Investor Panel

Investor Panel

Tony and Louie interviewed MotivateU on August 4, 2021. Play Video
Tony Wilkins
Private investor at Standing Oaks Venture Partners. Started investing in 1991. I invest in coachable people who I admire, respect and trust.
Louie Nguyen, CFA
Louie has 25 yrs of investing experience ranging from global fund management to direct private equity investments focused on social impact.
says, "Bringing technology to community brick and mortar facilities and the personal trainers, coaches and staff that run them is an excellent way to level the playing field against tech-only solutions."
says, "The timing for an interactive workout system during the time of COVID seems ideal. Leveraging off of existing technology (eg the ubiquitous mobile phone) is super smart."
says, "Great stories about moms, overworked employees and plain folks whose lives and blood pressure(!) were made better by using MotivateU will inspire others, both people trying to get to the gym as well as gym owners."
says, "I would find it helpful to understand the technology if real life examples could be provided. The business model using recorded workout sessions (which doesn't have live feedback) could be outlined with greater clarity."
MotivateU’s Comment

MotivateU says, "Hi Louie, thank you very much for the panel, just to clarify a few points of concern you had: We do not offer a product that "doesn't have live feedback." Our platform always has real-time feedback for the users- whether taking a class with a live trainer, or using a pre-recorded video, in both cases the users receive the same feedback from the system. We have added videos and pictures since that panel that I believe depict the feedback more readily. "

What Investors Say

Invested $1,000 this round
Jennifer is one of those unique people with a diverse educational background, tenacity, and drive that I found in some of the best founders. I met Jennifer through another investor friend that I was assisting with due diligence. What impressed me the most is that she has a steadfast focus despite having a technology that could solve problems in diverse industries. She knew she needed to focus her energies and maintain that focus to go to market. A founder rarely realizes they need to be somewhat myopic early on. For me, a great company isn't just about the idea, but about the people behind it. It's often said you invest in people not ideas. Of course, that starts with a great founder that you can see driving success. I have no doubt Jennifer is going to drive that success.

What Friends Say

In the News

Startup Goodness Is. 9: High-tech in your HIIT workout 🤖
November 1, 2021
You might have noticed there wasn't a September issue. As much as I love this newsletter, I've been experiencing some burnout and need a break. Which is why this is the last issue of Startup Goodness for 2021. I'll be back sometime in the spring full of startup spirit!
Jennifer Strout, MotiveU - Using Artificial Intelligence to Provide Patent-Pending Synchronization Software and Data-Driven Dashboards - ValiantCEO
October 14, 2021
Jennifer Strout is an innovative entrepreneur focused on providing accessible technological solutions in order to foster a society in which people feel both fulfilled and enriched. Her insatiable thirst for knowledge has led her to complete over 300 college credits, which she has been able to leverage towards her goal of launching several new businesses as a 4x founder of a sole prop, a brick & mortar, a non-profit, and now a tech startup.
Approved AI, MotivateU Is Revolutionizing The Fitness Sector | HLTH Media
September 27, 2021
MotivateU was founded on August 17, 2020, by Jennifer Strout. By bridging the gap between traditional gyms and data-driven AI fitness, it can benefit gym owners, fitness instructors, and members alike. They utilise AI to supplement human fitness coaches rather than replace them since they feel it is time to reintroduce the community back into community-based exercise.
Advancements to Explore Innovations in Data Solutions for Community-based Fitness Services
July 27, 2021
Scheduled to broadcast 4Q/2021, an upcoming episode of Advancements with Ted Danson will educate about improvements in community-based fitness services and innovative virtual and hybrid solutions. In this segment, Advancements will explore how by leveraging MotivateU's Enterprise SaaS and community-driven solutions, fitness service owners are increasing revenues, client engagement, and improving wellness.
What People Say