|1||Support Deaf children that need sign language to learn|
|2||Invest in educational technology|
|3||40+ paying users within the first 6 months. 88% retention rate.|
|4||Support a minority owned business|
|5||CEO has 8 years of experience in Deaf Education|
|6||Estimated market size of 35 - 57.9k DHH students in the U.S. and Canada.|
|7||CEO has B.S. In Speech and Hearing Science, M.Ed. in Deaf Education and M.A. inElementary Education|
|8||Support STEM education|
I'm investing because Nadia is one of the most coachable, resourceful, passionate, intentional and thorough people I have met. She is solving a problem that she is intimately familiar with - helping deaf/hard of hearing children learn math using American Sign Language (ASL). I have walked through her financials based on what she has done with her own money and time (part time!) and am convinced that she has de-risked the the business with the traction she has already achieved. She is businesslike and professional like no other schoolteacher I have ever met and has a penchant for perfection. She is amazing. That's just her. The business is simple, straightforward and impactful. With hundreds of topics and thousands of questions that she has already created, along with the testimonials she has received, I am anxious to see what this funding and her full time effort - including more than the zero dollars she has spent on marketing - will do. I love her revenue sharing loan strategy. This is not a company that lends itself to an equity investment so I think the probability of success is higher than most startups I invest in. One more thing, she has an extraordinary family that has and will support her with legal, operational and accounting assistance. In short, the campfire here is built, the wood is dry and this funding is the match to get this business started.
Teachers are overworked and spend a huge chunk of their time adapting resources that are made for mainstream students. We often teach multiple classes at the same time, and cannot give students independent work without creating or adapting it ourselves. Also, Deaf children are often behind in language development, so even if they can understand something conceptually, they don't have the reading skills to match it. Naturally, this leads to poorer outcomes for students.
Poor academic performance leads to poorer employment outcomes. "According to the CDC, people who are Deaf/ hard of hearing are at high risk of unemployment or chronic underemployment at a rate of 70% or more nationally." This is a result of communication barriers, and overstretched, under-resourced schools. Oftentimes, parents can't find resources that will help their students learn and work independently at home.
As a teacher who saw the impact of this every day, I knew I had to do something.
For the first 5 years in the classroom, I spent my time looking for resources. I had a clear vision of what was needed in my head - something clean, user-friendly and accessible that helped students learn and built their confidence. Most importantly, something that would lead to better student outcomes while making life easier for teachers and parents. I couldn't find anything. '
Finally, I realized I had to be the one to make the resource I needed.
In a niche like this, word spreads fast. In just the first 6 months after launch, and no funds spent on marketing or sales, we've got email subscribers from 35 states and provinces in the U.S. and Canada. The website has been visited in 74 different countries! The good reviews are pouring in. Our retention rate is great - 88% of those that subscribe stay. Those that don't stay will often email saying that they are going to pitch it to their school administrators.
2 months ago, this child had almost no sign language. See what he can do now.
Nadia Iftekhar, Founder and CEO of Modal Math
M.A. Elementary Education
M.Ed in Education of the Deaf/Hard of Hearing
B.S. Speech and Hearing Science
The growing demand, and need to bring this product to schools soon, is making the need to scale obvious. While being a teacher is a unique advantage, it is vital to create a team of people with different expertise. Additionally, marketing to organizations and districts is an important job that requires a specialist. Bootstrapping the business until this point is something I am proud of, but now we need additional funding to get this project to the size it needs to be.
Thank you for your willingness to invest in this cause. Investors like you make it possible for Modal Math to be a high-quality, effective resource for our students.
Modal Math by ASLedu has financial statements ending December 31 2019. Our cash in hand is $1,577.54, as of June 2020. Over the three months prior, revenues averaged $549.94/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $154.95/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Modal Math provides math practice with sign language, text, visuals and voice to help Deaf/Hard of Hearing students access mathematics learning.
In 5 years, we aim to be in every district in the U.S. and Canada, meeting the needs of teachers of the Deaf/Hard of Hearing, and their students. Eventually, we want to expand to other content areas such as science and language. These projections cannot be guaranteed.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Asledu, LLC was incorporated in the State of Illinois in February 2019.
Since then, we have:
Historical Results of Operations
Our company was organized in February 2019 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 18 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Asledu, LLC cash in hand is $1,577.54, as of June 2020. Over the last three months, revenues have averaged $549.94/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $154.95/month, for an average net margin of $394.99 per month. We are currently profitable.
We launched the program on January 1st, 2020, and started enrolling customers thereafter. There was no revenue up until this point.
I would like to dedicate more of the budget to marketing and sales of the product to schools and districts. It is expected that this increase in expenses will lead to an increase in revenue, as the new school year is about to begin and will most likely be remote. In six months, I hope (but not guarantee) to be generating $700 in monthly revenues and $5,600 in monthly expenses.
I have only used money that I earned in my teaching job to build this business. There Is no other source of capital that I am relying on.
Solely due to the fact that this is a startup there is a risk that they could lose all of their investment in the business. In addition to the risks listed above and unforeseeable risks are likely to emerge as the business develops, investors should be prepared to lose their entire investment in this company due entirely to the fact that it is a startup and through no fault of the founder, customers or employees.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
The investment in the company is secured solely by the assets of the company. These consist, primarily of custom software built to run Modal Math, in the event that the company fails as a business, the assets available for distribution to investors will likely have no value in which case, investors will lose all of the money invested in this business.
This is the first time Nadia has built a digital company. It is possible that she will not achieve the traction or pricing necessary to pay back any or all of the investment made in the company.
The founder has no experience in recruiting, hiring, training, retaining, promoting or compensating the professionals needed to make this business a success.
As a startup, this business is heavily dependent on the founder. If she should become incapable or unwilling to continue to operate the business, there is a risk that it will cease to operate and your entire investment could be lost.
There is no obligation on the part of customers to commit to long term contracts, thus growth in revenues could be impacted if greater loss of clients that expected occurs.
The business currently has a small base of customers. This number is not a statistically sufficient sample size upon which to significantly predict the likelihood that the growth currently achieved will continue in the same fashion.
The software used in the business depends on outside vendors to provide a lot of the support for the company. Changes in the business relationship with any or all of the vendors - web hosting, ecommerce - could require the company to make significant unanticipated upgrades to their technology.
The impact of COVID-19 on companies is evolving rapidly and its future effects are uncertain. While these effects are expected to be temporary, the duration of the business disruptions and related financial impact cannot be reasonably estimated at this time. We cannot estimate whether or to what extent this outbreak and potential financial impact may have on Asledu, LLC. To date the outbreak has not had a material adverse impact on Asledu, LLC’s operations. However, the future impact of the outbreak is highly uncertain and cannot be predicted, and there is no assurance made by Asledu, LLC that the outbreak will not have a material adverse impact on the future results of the company.
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