MobCraft Beer

We turn ideas into beer, and are expanding our brewery to include more taprooms.

https://wefunder.com/mobcraft.beer

Total raised on Wefunder: 844893

Total investors: 477

Quick facts

  • 🍻 Uniquely successful craft beer taproom model generating over $400k profit annually. (Milwaukee location)
  • 🍻 90,000+ annual visitors at MobCraft’s Milwaukee location.
  • 🍻 Grew 30% from 2020 to 2021
  • 🍻 Prolific (300+ beers) and multi-award winning brewery.
  • 🍻 Robust plan in place to expand retail locations, centralize expenses, & minimize inefficiencies.
  • 🍻 Unique crowdsourcing concept engages customers and creates a fast-growing base of lifelong fans.
  • 🍻 Craft beer market growing at 14.1% CAGR.
  • 🍻 Next steps: regional expansion to 3 new locations.

Team profiles

Featured investor profiles

MobCraft Beer

We turn ideas into beer, and are expanding our brewery to include more taprooms

Funded badge
Last Funded April 2022

$844,893

raised from 477 investors
Pitch Video
Investor Panel

Investor Panel

Luke and Tony interviewed MobCraft Beer on June 23, 2021. Play Video
Luke Iseman
Luke Iseman
Founder of boxouse, growerbot, Soil IQ, Dirtnail, and more. Former Director of Hardware at Y Combinator.
Tony Wilkins
Tony Wilkins
Private investor at Standing Oaks Venture Partners. Started investing in 1991. I invest in coachable people who I admire, respect and trust.
Strengths
says, "MobCraft allows the public to direct what should sell instead of the other way around. Allowing local tastes and talent to drive the microbrew vibe locally....just brilliant."
says, "Henry and team have the most interesting model for making a better brewery that I've heard in quite awhile. I'm excited to try their many beers!"
Advice
says, "Maybe competitions for the opportunity to brew a unique blend for a week?"
says, "More clarity on longer-term growth plans would help me understand how big this can get: x taprooms served per y breweries, expanding from WI to rest of east coast in z years, etc."

What Investors Say

LEAD INVESTOR
Invested $2,500 this round + $525 previously
My first taste of what was to become MobCraft came after a clandestine late-night meeting in a Madison parking lot. I left with six bottles of beer. Six distinct flavors. Some of which went on to become production runs at MobCraft. I was blown away by the variety and the quality of the product.
Henry had told me how he meant to run his operation -- the crowd decides what we make. His no-ego, customer-first approach embodies my personal philosophy of entrepreneurship. Ask the customer what they want, find the best way to deliver, rinse-and-repeat. Over the years, I have enjoyed watching MobCraft grow and learning from Henry. Whenever I ask him why he has made a certain decision, I get a deep dive into the trends that are moving the market.
And it's not just talk and theory. Visiting the taproom in Milwaukee, you know you are in a well-run establishment that takes care of its customers. The vibe is great. The staff is knowledgeable. It's a place where a beer lover wants to be. I'm thrilled to help bring these taprooms to cities large and small across the country -- anywhere people like to get together and enjoy a great beer. And, for the dreamers, the chance to have their perfect beer made.
I'm one of those dreamers, and I got to have my perfect beer made for a perfect day. Back in 2013, MobCraft delivered a half barrel of Peach Pit Belgian Wit to my wedding reception. The bartender said he never saw a keg empty so fast. It was a big hit.       
Join me in helping MobCraft expand and make dreams come true for beer lovers everywhere
What People Say