I invested in Mindcurrent because their vision & technology has far-reaching implications for social impact, health, and personal improvement combined with a compelling business case at the right time. The personalized machine learning solution they bring to market for employers comes at exactly the right time, given the various disruptions the workforce is exposed to today and the toll it takes on their well-being and performance. The potential for successful B2B solutions in employee performance, motivation, and wellness is huge. And the opportunities for personalized insights embedded via B2B2C / OEM models in consumer applications are equally attractive, especially in healthcare, mental health services, fitness, and performance sports. The founders have a strong track record, allowing them to partner with key industry players while building their own, loyal customer base. They've done a great job with a small, lean team rapidly evolving their product by paying close attention to user insights and feedback. With a strong value proposition for B2B buyers and the learnings from pilot customers I believe they are ready now to prove the product/market fit by moving to a focused customer acquisition phase.