|1||Every line of code was conceived and built by our CTO.|
|2||77% of Americans prefer to eat at home. With COVID-19, this is more crucial & relevant than ever.|
|3||Our proprietary scanner allows users to grab recipes from almost anywhere and customize them.|
|4||52% of people ordered groceries online in the past 12 months, up from 36.8% in 2019, 23.1% in 2018.|
|5||Manna is driven by young ambitious founders, with the leadership of a CEO with 40 years experience|
|6||The Manna brand is backed and co-developed by equity partners Wonder Brands and Graj+Gustavsen|
|7||Manna's advisory board consists of chefs, marketing experts, food executives and seasoned investors.|
|8||Manna has a diversity of revenue streams. Unlike many tech companies, profitability comes first.|
Having spent my life in the food industry ,my interest in Manna has come from a in depth appreciation of the incredible technology that has brought such an elegant and simple solution to linking home cooks and their kitchens around the world.
Normally in the world of published recipes none of the power goes to the person cooking . With Manna the cook is given the ability to edit , experiment , customise and share --- And that is what cooking is all about .
In my mind Manna is the ultimate inspiration point , utility and cooking community builder available today.
When you look for a recipe online, it’s littered with ads and then you have to scroll through someone's life story before you even reach the recipe. You're then forced to toggle between ingredients and directions while you’re cooking, making the entire kitchen experience unnecessarily disjointed and tedious. None of the power actually goes to the user.
(Download the app:
Cooking is personal – it should be fun, customizable and seamless. That’s why we created the Manna app. It allows people to collect, create, modify, organize and share recipes. Our proprietary technology gives users a universal inspiration point, the most powerful creation and personalization tools, a home to share content and a platform to build community.
So what does Manna actually do? Well, a lot of things...
Manna Scanner: Copy recipe URLs and paste them into the Manna Scanner, which pulls only the relevant ingredients, amounts and directions to create a formatted recipe in seconds within the app.
Recipe Editor: Create, edit, modify and personalize recipes. Replace ingredients, serving amounts and directions. All recipes render in a uniform format.
Cookalong: The power of Manna is in the technology. Whether your recipe comes from you, or the internet, Manna understands the recipe as delicious, consistent, data. Because of this design, any recipe that comes into the app is ready to be cooked.The Cookalong is like GPS for cooking – showing you step by step directions, ingredients and amounts.
Cookbook: Once you’re done cooking, save and organize your recipes in your own personal cookbook. Save other people’s recipes, too.
Swipe Mode: Swipe on recipe cards. Swipe right if you like it, swipe left if it’s not for you and swipe up to add that to your cookbook.
Social Feed: Discover recipes directly in your feed, copy them, customize them, add them to your cookbook. Post photos and engage with other Manna users.
In April 2019, Guy Greenstein (CTO) was watching his Mom – a vegan kosher chef – cook with modified recipes printed on sticky notes, pasted into notebooks. Inspired by this painstaking process, Guy thought there must be a better way to do this. So, he called his best friend Josh Abady (COO), who called his sister, Rachel Abady (CMO). They all called David Greenstein. (CEO) and shook hands over a plate of french fries. The family and friends team came together, like Sunday dinners at home.
We created Manna before #quarantinecooking to be the ultimate recipe app and interactive cooking platform that gives people a format to build community through food and cooking.
Manna was never meant to see the outside world until 2021. Then suddenly the world went inside because of COVID-19. We knew we had to move faster. Many small businesses are shuttering in the wake of the pandemic and start-ups are having a hard time securing crucial funding. But also millions of people are cooking at home and learning to nourish themselves, trying to share and stay connected while staying apart. We decided to embrace the current reality and release a an early version of the app to provide tools to help people adapt while they cook at home.
We live what we’re building everyday. We sit together for meals in between meetings; we cook new recipes using our app; we share food memes about garlic, we talk to our Manna users about how to improve our product.
We don’t know what future looks like, but as a business, we are certain that we want the community we’re serving to inform how the app evolves, just as food consumption, culture and business will evolve.
(Download the app: https://bit.ly/mannacooking)
In 15 months we’ve turned an idea into an app, a brand, and a business. We already built a piece of technology that solves our own pain points in the kitchen. But we’re not done yet.
The next step is to expand our team, grow our community, and add amazing new features like meal planning, in-app grocery shopping and printable cookbooks. And for that, we need you.
Investing in Manna means investing in a team of young entrepreneurs who are dedicated to creating a unique and powerful tool that connects kitchens around the world.
We’re really proud of what we’ve built so far, but Manna can be so much more. We'll hire developers to improve the user experience, build partnerships, and launch marketing campaigns to tell the world about Manna. Join us!
(Download the app: https://bit.ly/mannacooking)
Manna Cooking has financial statements ending December 31 2019. Our cash in hand is $8,000, as of June 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $10,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We developed an iOS mobile application called Manna, with the goal of building a platform dedicated to food and home cooking. Our goal is to make home cooking a simpler, more streamlined experience for our users, as well as to give them a platform to share their creations with other food lovers. Manna’s proprietary technology gives power to the user and bridges the gap between recipe content, discovery, utility and community.
We want to change the food app space. Right now people are forced to have a variety of different apps to have a cohesive experience in the kitchen. Our goal is to become the universal destination for the millions of home cooks across America and the world.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Critical Mass Applications LLC was organized in the State of Delaware in April 2019.
Since then, we have:
Historical Results of Operations
Our company was organized in April 2019 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 18 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Critical Mass Applications LLC cash in hand is $8,000, as of June 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $10,000/month, for an average burn rate of $10,000 per month. Our intent is to be profitable in 18 months.
There has been no change in our business since the date our financials cover. Our business continues to maintain its planned expenditure of $10,000 monthly.
Our revenue will be $0 over the course of the next 3 - 6 months. Our main revenue drivers take effect January 2021, and we think we'll need to raise a minimum of $500k to get there. We expect our expenses will gradually increase from $10,000 to just over $60,000 as we expand our team by hiring 2 new developers, a community manager, business developer, and paying the existing Manna team so they can continue their work.
Our business is currently internally funded by founder capital. We will continue to self-fund until capital is successfully raised.
Limited Operating History:
Repayment of Principal:
Best Efforts Offering:
No guarantee can be given that the Company will be able to raise sufficient proceeds from the sale of its securities, including the Purchased Note, to significantly advance its business operations. The failure of the Company to raise sufficient capital will materially adversely affect the ability of the Company to become successful and to repay the amounts due under the Notes (or to cause the Notes to convert into the Securities of the Company pursuant to their terms). Further, the Company will need to raise substantial additional capital beyond the maximum proceeds to be received from the sale of the Notes pursuant to the Subscription Agreement, without which capital the Company will not be able to fund its anticipated business operations. There can be no assurance that the Company will achieve the Minimum Offering amount or, even if it does, that it will thereafter raise any further funds from the sale of Notes or ever complete any other capital raising transaction.
No Guarantee of Profitable Operations:
No Assurance of Qualified Financing:
There can be no assurance that the Company will be able to consummate a Qualified Financing, and the Company undertakes no obligation to ensure that (or to take any actions or to expend any efforts to ensure that) a Qualified Financing will occur. If a Qualified Financing does not occur, then the Notes will not convert into the securities of the Company as per the terms of the Notes. The occurrence of a Qualified Financing is subject to many contingencies that are beyond the control of the Company and its affiliates.
Reliance Upon Principals:
Consequence of Liquidation:
No Assurance of Exit Strategy:
Future Capital Needs and Uncertainty of Additional Financing:
There is No Public Market for the Securities of the Company:
Management Discretion in Using the Net Proceeds:
Risks of Competing Against Competitors:
Risks of Hiring and Retaining Personnel
Risks of Protecting Intellectual Property
The Company’s success will depend in part upon the protection of its intellectual property rights. The Company may not be able to deter infringement or misappropriation of its software, trademarks, business processes and other proprietary information and material, detect unauthorized use or take appropriate steps to enforce its intellectual property rights. The steps the Company has taken or will take to protect its proprietary rights may be inadequate and third parties may infringe or misappropriate the Company’s proprietary rights. Any significant failure on the Company’s part to protect its intellectual property could make it easier for the Company’s competitors to offer similar services and thereby adversely affect the Company’s market opportunities. In addition, litigation may be necessary in the future to enforce the Company’s intellectual property and proprietary rights. Litigation could result in substantial costs and diversion of management and technical resources.
Infringement Claims May Disrupt Business
Third parties may assert that the Company’s business or technologies, or business processes (including its use of a web scraper), infringe or misappropriate their intellectual property rights, or otherwise violate their rights, or that the Company is engaging in unfair competition or other illegal practices. The Company could be subject to intellectual property infringement claims, or other claims for damages, as its product offerings or services expand in scope and complexity. Patent infringement and other intellectual property and damages claims, whether meritorious or not, are time consuming and costly to resolve, and could require expensive changes in the Company’s methods of doing business, could require the Company to enter into costly royalty or licensing agreements, or could require the Company to cease conducting or materially modify certain operations. The Company may be unsuccessful in defending against these claims, which could result in substantial damages, fines or other penalties. Even unsuccessful claims could result in significant legal fees and other expenses, diversion of management’s time and disruptions in the Company’s business. Any of these claims could also harm the Company’s reputation.
David Greenstein works part time on Wonder Brands. As such, it is likely that the company will not make the same progress as it would if that were not the case.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Temporary Rule 201(z)(2) provides temporary relief from certain financial information requirements by allowing issuers to omit the financial statements required by Rule 201(t) in the initial Form C filed with the Commission. This offering has commenced in reliance of Temporary Rule 201(z)(2) and, as a result, the following must be disclosed: (i) the financial information that has been omitted is not otherwise available and will be provided by an amendment to the offering materials; (ii) the investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; and (iii) no investment commitments will be accepted until after such financial information has been provided.
The Lead Investor, Antony Greenstein, is a related party to the CEO (brother). Investors should note the role of the Lead Investor and any potential conflicts of interest prior to investing.
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