OWNING THE PREMIUM SOIL MARKET
We're the first 100% biodynamic, organic, GMO-free, herbicide-free, and pesticide-free compost in the U.S.
When we started Malibu Compost, there was an absence of high quality bagged compost and potting soil on the market. We literally created the premium compost market and redefined the premium potting soil market with our biodynamic and true organic line of products. Unlike food and wine categories, there was no "top dollar compost or potting soil" in the lawn & garden industry. Over the last seven years, we have completely changed the definition of what premium compost, potting soil, and lawn products look like in the marketplace. So far, we have little to no direct competitors.
IT BEGAN WITH BU
Our story began with Bu. She was our first dairy cow, a two-year old we bought at auction right as she was headed off to slaughter. When we brought her back to our farm in California, she touched grass for the first time in her life and spent the whole day running around the fence-line of the property. Soon, she discovered the joys of eating alfalfa and the carrot tops we'd give her as treats. She was a beautiful, smart, and playful cow who became our SpokesCow and a huge part of the Malibu Compost family. We're so proud and thrilled to have all of our products carry her name.
A CLOSE-UP LOOK AT OUR PRODUCTS
Our signature premium compost, Bu’s Blend, plus industry-standard Baby Bu's Potting Soil and an amazing line-up of Compost Teas
Most compost companies make their money by accepting trash to make their product, like a landfill. But we're not a waste management company and our products reflect that. We're giving the health and environmentally conscious consumer exactly what they’ve been looking for – honest, tested, clean, healthy, and top-quality compost and soil.
We use organic manure from organic dairy cows who live on organic farms and eat organic pasture, a huge differentiating factor from competitors who use steer or chicken manures from conventional farms that are combined with food waste and green waste contaminated with unexpected substances such as wiffle ball bats, spray paint cans, or dog poop. Everything we make is made with care and adherence to the highest and strictest standards. We are GMO-free, not just non-GMO verified. Our products are tested with genetic IDs to ensure they're also herbicide-free, as well as run through toxicology panels that ensure that they are also pesticide-free and fungicide-free.
WE'RE SOLD IN 30 STATES
We had a strong spring season and are on track to sell even more in 2017.
Overall gross margins
Margins on our compost teas
Revenue to date
THE BU TOUR
There's no better way to win customers than to let them see for themselves what Bu can do, so we showcase our products at regional tradeshows every Spring & Fall
- Our "Bu Tour" takes us through several states and on our BU TV Youtube Channel to spread awareness about our top grade compost, potting soil, lawn-care products, and teas through workshops, classes, and hands-on demonstrations.
- We attend gardening expos, give live demos at nurseries, and take orders at tradeshows like the Northwest Flower and Garden Show, which brings in 50,000 visitors every year.
- In 2017, we hosted over 40 product knowledge seminars and organic gardening classes that gave us an opportunity to speak directly to 1,000 people.
- Conferences: In 2017, we spoke at both the GrowGreen Expo in Detroit and the US Composting Council's Conference in LA ( 2,000 people reached).
OUR JOURNEY SO FAR
We're scaling up production and we need your help to do it
We want to raise $1 million through our crowdfunding equity raise. The funds will be used mostly to pay for the additional production costs we have associated with growing our national market. We will be purchasing additional equipment, leasing more farmland, and buying more of our inputs and bags for deeper volume discounts on those items. We will also be adding some very overdue marketing costs for banners, t-shirts, point-of-purchase signage, and product catalogs.
Malibu Compost LLC is founded
We also rescued our first dairy cow, Bu the Spokescow.
Signed deal with the largest independent distributor in the U.S.
Our deal with Central Garden put us in hundreds of stores.
Received "Excellence in Sales" Award
Award given from Central Garden among their 8,000+ SKU's.
Established new production in Oregon to serve growing regional and national markets
New upgraded facility opens in Oregon
This boosts our space to 4x its previous capacity.
Opening new production facility in PA
This will help us service our growing East Coast markets.
Let's Garden Together
Malibu Compost, AKA “The Bu,” has become more than a company. It has become family and friends, a community of like-minded people from a variety of backgrounds and lifestyles whose commonality is the soil and the desire to make it better, changing the world together from the bacteria and fungi that feed the plants that feed us all.
We didn’t start Malibu Compost to get a pat on the back, or an “Attaboy!” but that’s what it has become. Malibu Compost was started with the goal of providing a “beyond organic” alternative to the harmful pesticides and fertilizers that dominate the lawn and garden industry while simultaneously building both value and profit for our suppliers, partners and investors. In the short time since our inception, we have revolutionized the soil industry, saved organic dairy farms from closure, and changed the lives of farmers, retailers, cows, and customers along the way.
Life at the Bu is a non-stop outpouring of, “Thank you for what you do!” At times it's overwhelming. We have cried with people who have lost children and who, fearing further devastation in their family, have turned to us for ways to create a safe garden where they could grow clean, healthy and “true organic” food and medicine for their loved ones. The outpouring of love and friendship that we get to live, give, and receive every day has become the rallying point for all of us at Malibu Compost.
We began our company to give people an option to really make a change by growing their gardens with a tested, GMO-free, pesticide-free and herbicide-free biodynamic compost. Our goal was to offer people a way to garden better than they were able to with the organic solutions and products that they were being offered, which at its best were a way to stop the harmful use of chemicals and synthetics and at its worst a horrible and abusive form of greenwashing that was bamboozling people into thinking they were buying something that was tested and actually organic. Making real, honest-to-goodness Biodynamic Compost on our organic farms takes our customers to that next level of "beyond organic gardening" by giving them better products to garden with than they'd previously been offered in the organic market sector while creating a model of change and care for people, the planet, and animals that is profitable for our investors and shows other companies that you can be successful, happy, and prosperous while doing right thing.
The stories of people’s gardens coming alive, their health coming back, and the food and medicine that they grow is an amazing part of the Malibu Compost story. Every day on social media there's a member of the Bu Family posting of how Bu’s Blend Biodynamic Compost changed their life. The story only gets better when you add to it the thousands of people who sent us condolences when BU passed away, and who tell us that one of the big reasons they buy our products is because we rescue animals. Our story comes full circle when we see retailers all over the country proudly displaying the Malibu Compost product line on their shelves and allowing us to give gardening classes that teach their customers how to heal the soil and grow true organic gardens. We see a community of people forming around Malibu Compost who do love this planet, the people on it and the animals that inhabit it. We are truly honored and blessed to be a part of so many wonderful people’s lives.
To us, Malibu Compost is an amazing and on-going story. What started as a line of products has become a movement, a “True Organic Revolution,” that is changing not only the way lawn and garden customers grow food and the soil in their gardens, but how the entire packaged soils industry is looking at soil as a living, breathing organism. Being part of the solution to healthier soils, healthier foods, and a healthier planet has added a level of humility and satisfaction that we never could have envisioned when we started this company. As we look towards expanding our company, products and customer base, we invite all of you to join the revolution.
We thank each and every person who has ever bought a bag of BU, come to one of our classes, mentioned us on social media, said “Thank you” in passing, loved us when we lost BU, or who has ever graced us with their kindness and support.
Blessings to you and your family,
Colum Riley and Randy Ritchie