Invest in Loosid

Thanks to you, we have come a long way.. We have added 90,000 new Loosid members, representing more than double our total sessions to date (5.9 v 11.83M).

Simply put, in 18 months, THANKS TO YOU, we have logged nearly as many sessions than the prior 5 years combined!

More importantly, total average session per user has increased from 40.6 sessions per user to 50.3 session per user which validates that our user base is recognizing more value as we scale.

Installs to Date ⬆️ 62%

Friendships Initiated ⬆️ 69%

Total Sessions to Date ⬆️ 88%

Furthermore, We are pleased to report a strong 6-month growth increase in revenue Here is the detailed breakdown:

• Subscription Revenue - Loosid subscription revenue has recognized a 455% increase in monthly revenue reported ($9,080 vs $50,483) benchmarked against a 62.3% increase in ad spend. This continues to show better efficiency as we scale our marketing efforts. 

• Renewal revenue has increased 355% ($2,247 vs $10,295)

• Active subscriptions have increased 412% (431 vs 2208)
• Most importantly, our gross return on advertising spend (ROAS) increased from 3.9% to 61.29%.
• Purchase Behavior: Purchase behavior has also shown a strong increase as we continue to test both products and spend tolerance with the Loosid user base.
• Total purchases have increased 1599.3% (287 vs 4,877)
• Total renewal purchases have increased by 882.39% (142 vs 1,395)
• 
• Premium Feature Engagement - Activity within Loosid’s premium features has greatly increased.
• Total engagement rose by 184% (5,051 vs 1,437), while ad spend only increased by 62%. We closely monitor feature engagement to ensure we deliver a product that is useful to users. Our goal, and a leading indicator of value, is to have the percentage of premium feature engagement exceed the percentage increase in spend.
• Loosid flirts tapped showed a 212% increase (2,502 v 7,807)
• Superlikes increased 127.58% (2,128 v 4,843)
• Bookmarks tapped increased 184.25% (597 v 1,697)
• 

After developing our initial MVP, we think the most important thing we did is LISTEN TO OUR MEMBERS, as reflected in our customer reviews.

We are strong believers that we should never build a product that we like or want. We need to build a product that our customers want.

Loosid Dating Reviews

Dating apps have some of the most critical and discerning user reviews. The following is a breakdown of all the top apps in the dating space. We are extremely pleased to be on the very top, alongside Hinge with the highest rating in the industry:

Loosid in The Press!!!

As a result of our growth and our impact, we've received significant accolades, and attention in the press.

We've been featured in the Wall Street Journal, the New York Times, Forbes, Good Morning America, Reuters, Mashable, Fast Company and many more publications and media outlets.

In 2020, we were honored to be named Fast Company’s Annual List of the World’s Most Innovative Companies for 2020, #5 in the Social Media category.

Not to brag, but here are some of the awards we've won. And we're just getting started!

• #5 Fast Company Most Innovative Companies (Social Media Category)
• 2019 PRNEWS Platinum PR Awards Finalist for the "Best Launch - Consumer"
• 2019 Webby Award Finalist - Lifestyle Category
• 2021 Very Well Mind - Best Sobriety and Recovery App 

Join us!

This is the second outside capital we've raised to build Loosid. The first raise, we oversubscribed 104% @1.235M. Up until this point, our founders have invested $6M+ of our own money, 1.235M on 1st Wefunder + an additional 900K via Reg D 506c. Total money raised 8.1M.

We are currently raising $1.5M with an initial amount of 750K.

----

We have big dreams. Today, we have 235,000 users. Tomorrow, we want 235 million.

We want to put a dent in addiction. Globally.

And we believe that the best way to do this is to build a big business.

We're committed to always putting our users at the center of everything we do. And so, we're opening up this opportunity to invest in Loosid to all of you.

Investing in startups is always risky, and you should never invest more than you can afford to lose.

But if you would like to become an owner of Loosid, we would be honored for you to become an investor.

The projections above are forward-looking and cannot be guaranteed.

The "Links" to the future...

• A full breakdown of the investment can be found in the Loosid Investment Deck.
• 5 year pro-formas can be found here.
• Valuations and EXIT plan can be found here.

(The valuations above are forward-looking and cannot be guaranteed.)

• Use of proceeds can be found here.

THE LOOSID STORY - Why we are here

My name's MJ Gottlieb, and I'm the Co-Founder of Loosid.

I have been sober since March 21, 2012 but began my first attempt at sobriety in the late 1990’s. I was fortunate enough to have lost everything.

I crawled back into the recovery rooms and said the three words no addict wants to say, “I need help.”

It’s no coincidence that the three words no one wants to say is the same three words that will save their life.

Recovery is like a glass of water. If you come in with dirty water, there is no room for clean water to come in. The only thing to do is empty your cup.

In 2017, my dear friend Zhanna (Basina), whose entire family has been ravaged by addiction, was looking at acquiring treatment centers & I was helping her in an advisory capacity.

Looking at the sheer volume of people struggling, I felt that even if we were to open up 1,000 treatment centers, we would be putting inch-long band aids on an ever-growing global wound.

With 300M+ suffering from alcohol use disorders worldwide and 95M+ suffering from substance use disorder (US alone) we needed to come up with a better solution to connect all those people struggling and provide the resources they need to get help.

Quite frankly, the statistics are STAGGERING.

We needed to dream bigger. What's more, we needed to connect with people through the one thing nearly everyone has... their phones. And hence Loosid was born.

What is Loosid?

Loosid is the most comprehensive sobriety app currently available in the market.

Loosid App is a self-funded startup providing a comprehensive, free application for anyone interested in living a sober life.  

Loosid provides those struggling with sobriety the virtual help and support they need (community and professional). The vast majority of our 145,000+ members are in recovery or actively seeking help with treatment of their addiction. It’s our duty to give those fighting addiction the opportunity to maintain their sobriety. 

(1) Consumer-facing app:

(2) B2B SaaS product for Treatment Centers:

Loosid's newest technology, SAM - Sobriety & Addiction Mentor™, creates a seamless experience once leaving treatment.

Through emotional recognition and programmatic touchpoints, SAM’s™ interactive 365+ day journey provides treatment facilities full, measurable visibility by integrating a comprehensive backend admin control panel for daily post-care and alumni tracking.

 Additionally, users can create a network of alumni, staff and important contacts on their personalized dashboard, encouraging engagement and retention. Loosid is committed to saving lives by providing ever evolving sober support. 

Our Mission. Your money.

This is not just a cute shirt 👆🏻 Our mission is to be backed by the sober community and all who choose to support us.

You will not find a startup team that is more passionate about, and dedicated to, our mission -- of helping millions of people to get sober and stay sober.

As a result, our team at Loosid is 100% committed to keeping the community section of Loosid free for our users... FOREVER.

Over the coming months and years, we will monetize through three primary strategies:

• (1) Loosid Dating
• (2) Loosid B2B platform for Treatment Centers - Meet SAM™!
• (3) (Tasteful!) Advertising

(1) Loosid Dating

Despite only a small percentage of our focus being on dating up until this point, Loosid dating activity shows the incredible need to expand our dating growth model NOW.

In the past 60-days, Loosid retained market leader Moburst Mobile, to provide an independent audit of Loosid’s sober dating business model. A full analysis was done of what it would take in order to generate enough revenue to reach cash flow positive.

The full report is available here.

The market for online dating has been exploding over the last few years, industry analysts have forecast the market to grow to $5 billion by 2025.

The popularity of "targeted" dating apps like Christian Mingle, Farmers Only, Glimmer, Jdate and Muzz demonstrate the huge potential in our sobriety-focused community and approach.

(2) Loosid B2B platform for Treatment Centers - Meet SAM™!

The global treatment industry is expected to grow by more than $10 billion by 2025. If Loosid community membership and usage can improve treatment outcomes by even a tiny percentage, this is hugely valuable for treatment centers...

...And also, employers.

SAM provides treatment centers with the solution for post-care alumni tracking.

(3) (Tasteful!) Advertising

We have only just recently begun to dip our toes into the advertising waters. We see advertising as a significant future revenue stream for Loosid.

That being said, everything we do must not only not disrupt the user experience but add value to it.

Such as our most recent brand activation with Soberlink the most reputable alcoholic monitoring device company in the world.

Loosid believes a major part of its success will come from its relationships with local businesses. In creating a valuable and relevant experience for our members, our objective is to connect them with businesses that align with our core tenet - SOBER FUN!

With sobriety becoming an emerging lifestyle choice, Alcohol Free beverages, like mocktails, have seen an unprecedented rise in popularity.  

Further advertising opportunities, include an array of Boozeless Guides, including non-alcoholic drinks, restaurant guides and sober events!

Since You Scrolled this far...

Oh Wow... You scrolled all the way down here. Very Cool. Here's some last goodies to give you an idea of how we roll...

We. Know. Branding.

That is all!!!

With Love,

Team Loosid

🙏🏻❤️