RESERVE
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Our primary mission is to locate at-risk veterans who are considering committing suicide.
As of October 2024 this year alone, we have assisted fourteen veterans who were close to taking their own lives.
We locate them during our outreach through veteran organizations, social media, and word of mouth. Once we've located them, we contact them, letting them know they are not alone and directing them to resources to continue assisting.
Sadly, both veterans and first responders do not seek professional help immediately or on their own accord, as it (seems to) be a sign of weakness.
As the founder, I have spent many hours visiting these troubled veterans and getting to know them at their homes or local diners.
To fund our operation, we provide subscription-based advertising services to local businesses.
These businesses agree to a monthly charge of $250.00, of which we use 30% to fund a peer-led PTSD recovery group hosted by a veteran-owned nonprofit in Wyandotte, MI. The goal is to add additional locations and expand our outreach.
$250 after credit card fees is $240.70. Subtracting 30% of the gross, or $75.00, leaves us $165.70 for our vendors providing advertising services and our overhead.
By September 1st, 2025 (my late father's 80th birthday), the goal is to have three hundred paying subscribers, bringing in (300 x $75) $22,500.00 monthly for the cause and $72,210 for the business. $72,210 monthly will have us at $866,520.00 annually.
According to the 2023 National Veteran Suicide Prevention Annual Report, released in November, 6,392 veterans died by suicide in 2021, an increase of 114 from the previous year. Veteran suicides have generally trended up — slowly but steadily — since 2001.
Veterans, the data show, are particularly at risk for suicide.
In comparison to the general population, which has a suicide rate of 18 per 100,000 people, the rate for veterans is close to double at nearly 34 per 100,000, according to the U.S. Department of Veterans Affairs.
Likewise, here in Michigan, the veteran suicide rate of 31.1 far outpaces the overall state rate of 18.1.
Source: Detroit Free Press