When we started LIXIR, we weren't trying to create another canned cocktail.

We were trying to solve a problem.

For decades, the alcohol industry has largely been a choice between products made from commodity ingredients that require intensive farming, significant water use, and little connection to the ecosystems they depend on. Consumers have become more conscious about what they eat and drink, yet alcohol has remained surprisingly slow to evolve.

We believed there was a better way.

That's why we built LIXIR around one of nature's most remarkable ingredients: honey.

Honey isn't just another sweetener. It exists because healthy ecosystems exist. Every hive depends on thriving pollinator populations, diverse plant life, and regenerative landscapes. Without bees, much of our food system simply wouldn't function.

By creating meaningful demand for responsibly sourced honey, we believe we can help make bee populations and regenerative agriculture economically valuable—not just environmentally important.

Our goal has always been much bigger than producing great-tasting drinks.

We want to help create a future where every can sold supports healthier ecosystems.

Better for people.

Consumers today expect more from what they drink.

LIXIR is naturally fermented from organic honey, resulting in a crisp, refreshing hard honey spritz with:

1. 100 calories
2. Low sugar
3. Gluten free
4. Naturally fermented
5. Crafted from real organic honey

Rather than hiding behind artificial ingredients or complicated labels, we've built a product around simple ingredients and a process that's been enjoyed for thousands of years, reimagined for today's consumer.

Better for the planet.

The world depends on pollinators.

Roughly one out of every three bites of food we eat relies on bees and other pollinators. Yet bee populations continue to face mounting pressure from habitat loss, pesticide exposure, climate change, and unsustainable agricultural practices.

We believe businesses should help solve problems—not contribute to them.

That's why sustainability isn't a marketing campaign for us. It's our business model.

As we continue to grow, we're investing in relationships with regenerative beekeepers and producers who protect forests, support biodiversity, and create economic opportunity through responsible honey production.

Our long-term vision extends far beyond beverages.

We believe honey can become one of the world's most important regenerative ingredients.

Building a category, not just a brand.

Hard honey is still in its early days.

Consumers are increasingly looking for lighter, cleaner, and more natural alternatives to traditional alcoholic beverages. We believe honey-based beverages represent an entirely new category with enormous long-term potential.

Our goal isn't simply to compete for shelf space.

It's to become the company that defines what premium honey-based alcohol looks like around the world.

Momentum is building.

Today, LIXIR is already available in hundreds of retail locations across Southern California, including major retailers like Whole Foods Market, Sprouts Farmers Market, Total Wine, BevMo!, Jimbo's, Mother's Market, and many independent retailers.

We've built meaningful retail traction with a lean team and limited marketing budget, while continuing to refine our product, expand distribution, and strengthen our supply chain.

As we scale, we're focused on disciplined growth—building the brand the right way while creating long-term value for our investors.

Why we're raising.

This raise allows us to accelerate what we've already proven.

The capital will help us:

1. Expand retail distribution into new markets.
2. Increase consumer awareness through strategic marketing.
3. Strengthen inventory and production capabilities.
4. Continue developing one of the most sustainable alcohol supply chains in the industry.

Every great consumer brand begins with a simple idea.

We believe the future of alcohol can be cleaner, more transparent, and more connected to the natural world than it has ever been before.

If we succeed, we'll have built more than a beverage company.

We'll have built a company that helps create demand for regenerative agriculture, supports beekeepers around the world, and gives consumers a genuinely better choice every time they raise a can.

Thank you for believing in our mission and for helping us build the future of hard honey.

— Collin McKenna

Founder & CEO, LIXIR