Lillian Augusta Beauty

Plant-based braiding hair: Plastic-free, carcinogen-free, and irritant-free

https://wefunder.com/lillian.augusta

Total raised on Wefunder: 54868

Total investors: 112

Quick facts

  • LAB started in the lab, with the founding team making prototypes at the University of Michigan
  • We are solving the health, environmental, and functionality issues with synthetic braiding hair.
  • Our team has expertise in environmental science, CPG marketing, textiles, and braiding.
  • We are collaborating with institutions like Bank of Montreal (BMO) and Soho House.
  • LAB has been featured by ESSENCE, Blavity, Crains, and Girls Who Green the World by Diana Kapp.

Team profiles

Featured investor profiles

Lillian Augusta Beauty

Plant-based braiding hair: Plastic-free, carcinogen-free, and irritant-free

What Investors Say

LEAD INVESTOR
Invested $5,000 this round
Lillian Augusta’s rapid product progression and driven founder have made investing an easy decision. I’ve witnessed Jannice’s idea grow from concept to tangible, harm-free braiding hair backed by multiple organizations. In the near decade that I’ve known the company’s founder, Jannice Newson, she’s consistently demonstrated her strong work ethic and dedication to achieving her goals. From simultaneously excelling at summer courses and our summer college internship to brainstorming and prototyping Lillian Augusta braids in the middle of grad school, Jannice has always walked the walk. I’m lucky and proud to invest in Lillian Augusta and its fantastic founder.
What People Say