Riff
America's first certified carbon neutral energy drink: good for you & the planet
Last Funded December 2022
$423,749
raised from 276 investors
Pitch Video
Investor Panel
Investor Panel
Peter interviewed Riff on February 4, 2022.
Play Video
Peter Harris
Founding Partner at University Growth Fund, an early and growth-focused venture fund with $90M AUM. Over the last 15 years I've invested in over 100 private companies including OpenAI, Carta, Airbnb, Spotify, Instructure, Workfront, Postmates, & Wefunder.
Strengths
says, "I think their environmental impact story is interesting while also giving customers a product that is high in nutritional benefits. The branding seems on point and I like that they have some early retail partners."
Advice
says, "Beverages are a crowded space. Being a functional product makes a ton of sense as consumers are demanding more from beverages than just taste and caffeine these days. However, building a brand here can be tough, especially during COVID where taste testing is challenging. They will need to figure out how to get it in the hands of consumers if they want to build a loyal and large customer following."
What Investors Say
Vernon Davis
LEAD INVESTOR
I’m investing with Riff so that I can help make the world better. The mission is to empower and inspire others to be better than they were before. Its starts with mitigating pollution by using cascara in the form of a beverage and creating another lane that where farmers can become more portable. It’s all about sustainability and longevity. I’m willing to give all the time and energy I can to invest in a product and company that’s making a difference. I am beyond grateful for the opportunity to be apart of this journey. What we do now will make a better tomorrow and with the help from all of Team Riff we will triumph.
As a long time Niner's fan you sold me with Davis. Stupid reason to invest, but it got you an extra 250$ at least.
I'm a software guy in SoCal, with a passion for good food and booze
Cause it's a great product! I was drinking one right now, I was like... you know what, $500 seems low for how great their product is plus it being good for the environment... let's put in a couple hundred more. :)
Great Product
live at same address for 20+ yr . had exposure in biz & mktg before retiring.
love the idea.
Looks like a good investment.
Looks like a great product! Good luck on the journey!!!
It's important to me to have my money invested in good things.
cool idea
I support founders of CPG businesses, helping equip, educate, and empower them to build Tardigrades, not Unicorns.
I am thrilled to be part of this ride. A great brand that is taking on a big challenge.
JogAlong Stroller founder and mechanical engineer. www.jogalong.com
Hey Team Riff,
Love to see the innovative generation of a product out of something everybody else overlooks!
Nice work!
I am a retired Marine married with family
I am always looking forward opportunity and everyone needs a product like this drink. I believe it will excel.
My passion and expertise is in the arena of "Brand Activation" (physical-digital) for the Tardigrade brands in the TIG Brands community (www.TIGbrands.com).
Aloha. I invested because I support what you are doing, the product 'rocks' and good people, sharing a great product and brining it to market , deserves to succeed! Mahalo & Blessings, Waven