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Invest in Riff

America's first certified carbon neutral energy drink: good for you & the planet

Last Chance
Closing on Nov 30 @ 11:59 PM ET
FIRST GOAL HIT (You can still invest)


raised from 283 investors
$11M pre-money valuation Priced Round
Superbowl Champion
I’m investing with Riff so that I can help make the world better. The mission is to empower and inspire others to be better than they were before. Its starts with mitigating pollution by using cascara in the form of a beverage and creating another lane that where farmers can become more portable. It’s all about sustainability and longevity. I’m willing to give all the time and energy I can to invest in a product and company that’s making a difference. I am beyond grateful for the opportunity to be apart of this journey. What we do now will make a better tomorrow and with the help from all of Team Riff we will triumph.
Pitch Video
Investor Panel

Investor Panel

Peter interviewed Riff on February 4, 2022. Play Video
Peter Harris
Founding Partner at University Growth Fund
says, "I think their environmental impact story is interesting while also giving customers a product that is high in nutritional benefits. The branding seems on point and I like that they have some early retail partners."
says, "Beverages are a crowded space. Being a functional product makes a ton of sense as consumers are demanding more from beverages than just taste and caffeine these days. However, building a brand here can be tough, especially during COVID where taste testing is challenging. They will need to figure out how to get it in the hands of consumers if they want to build a loyal and large customer following."

What Investors Say

Superbowl Champion
Invested $5,000 this round + $150,000 previously
I’m investing with Riff so that I can help make the world better. The mission is to empower and inspire others to be better than they were before. Its starts with mitigating pollution by using cascara in the form of a beverage and creating another lane that where farmers can become more portable. It’s all about sustainability and longevity. I’m willing to give all the time and energy I can to invest in a product and company that’s making a difference. I am beyond grateful for the opportunity to be apart of this journey. What we do now will make a better tomorrow and with the help from all of Team Riff we will triumph.

What Friends Say

In the News

Why Cascara Is Good For the Planet, Coffee Farmers, & You
August 4, 2022
This article is sponsored by Riff is a purpose-driven coffee company committed to exploring and celebrating 100% of the coffee plant's agricultural value. In 2018, Riff launched a line of cold brewed coffees, and in late 2019 began experimenting with coffee fruit - the nutritionally rich yet historically wasted byproduct of the coffee harvest - to launch their complimentary clean-label energy drink made from upcycled coffee fruit: Energy+.
Riff's Cascara Energy Drink Gets Rated as Carbon-Neutral and Non-GMO
August 1, 2022
Riff, an Oregon-based maker of cold brew coffee, is doubling down on promotion of the green credentials of its new RTD cascara beverage by earning it certification as both GMO-free and carbon neutral, claiming that this is a first for an energy drink
Soup-To-Nuts Podcast: Riff turns coffee's 'not so little dirty secret' into energetic success
July 25, 2022
Something is rotten in the coffee industry, and it is holding back the crop from reaching its full potential and contributing to the climate change that threatens future production of the popular beverage and the economic livelihoods of the farmers who produce it.
Riff Energy+ Now Verified Non-GMO
July 5, 2022
With the dedication to develop a truly good-for-you and good-for-the-planet functional beverage, Riff, a purpose-driven coffee company, announced that their latest offering, Riff Energy+, has officially been verified non-GMO by the Non-GMO Project Program. The Non-GMO Project Product Verification Program serves as North America's only third-party verification for non-GMO food and products.
Energy drinks in 2022: Sustainable, natural, and making a difference
June 28, 2022
Energy drinks, as a category, are hot and cool. Hot because the category is ripe for upstarts and newbies, those with a dream to quench their creative and entrepreneurial thirsts. And cool because those startups often enter the market with a plan to help save the planet in the process.
Episode 153: Turning Coffee Waste into Carbon Neutral Energy Drinks
June 9, 2022
Listen to this NothingWasted! Podcast to hear from Paul Evers, CEO & co-founder of Riff, which is on a mission to "explore and celebrate 100% of the coffee plant's agricultural value." The company "loves coffee, and we love our planet.
Oregon Business - Outside the Bean
June 8, 2022
Jason E. Kaplan Paul Evers started out as a painter. As a fine-arts student at California State University in Long Beach, Evers took inspiration from impressionists like Claude Monet and Vincent van Gogh - who themselves were inspired by the natural world.
EXCLUSIVE: Sedona Prince Partners With Riff on NIL Equity Deal
May 10, 2022
Nearly a year after the NCAA approved an interim policy allowing student athletes to benefit from their names, images, and likenesses, college athletics have changed forever. Student athletes have been earning a profit while competing in college, which is well within their right and long overdue.
The 10 Best Energy Drinks to Fuel Your Workouts and Your Life
May 5, 2022
Get access to everything we publish when you sign up for Outside+. When's the last time you got through your day without a cup of coffee (or three) or some other beverage containing such stimulants as caffeine, ginseng, or guarana?
The 7 Best Startups You Can Buy on Wefunder Right Now
May 4, 2022
InvestorPlace - Stock Market News, Stock Advice & Trading Tips Investing in startups is one of the best ways to get in early on potentially groundbreaking ideas. Uptip is enabling cashless tipping. Apotheka is offering bio-metric NFTs of athletes. Beetexting offers text message services to businesses.
The Making of the First US Certified Carbon-Neutral Energy Drink with Riff
April 28, 2022
Last month, Bend, Oregon-based ready-to-drink cold brew and other plant-based beverage maker Riff launched what it advertised as being the nation's first carbon-neutral energy drink. The cert...
Oregon Basketball Star Sedona Prince Lands NIL Deal With Beverage Company Riff
April 23, 2022
Sedona Prince (she/they) been with the Oregon Ducks Women's Basketball Team on the rise for the last three seasons. That said, Prince is likely most known for their viral TikTok video that led to sweeping changes towards equity in NCAA basketball.
Sedona Prince is tackling coffee's 'dirty not-so-little secret' and extending their advocacy to the environment
April 23, 2022
Oregon's Sedona Prince has become as well-known for her activism as she is for her athletics. The Ducks player and TikTok star famously unveiled the weight room discrepancies at the 2021 NCAA tourney. Prince is now the Chief Community Officer for Riff, the brand reimagining coffee's environmental impact.
How one NCAA basketball player turned TikTok fame into an NIL deal
April 22, 2022
Riff Chief Community Officer and TikTok star Sedona Prince joins Yahoo Finance Live to discuss why she signed an NIL deal with the energy drink company and the outlook for sponsorships for NCAA athletes. [MUSIC PLAYING] DAVE BRIGGS: Come on, Brad Smith. What do you got?
8 carbon-neutral brands aiming to cut the food and beverage industry's emissions
April 22, 2022
At last fall's United Nations Climate Change conference, companies including Mondelēz and Mars vowed to achieve net-zero emissions by 2050. One increasingly popular path to help hit these targets is launching a carbon- or climate-neutral certified product.
Plant-powered Riff Energy+ beverage disrupts energy sector with upcycled cascara coffee fruit
March 13, 2022
07 Mar 2022 --- US-based cold-brew coffee brand Riff has unveiled a plant-based beverage made from upcycled cascara Riff Energy+, which is carbon-neutral certified under the Carbonfree product certification program, the first in the region with the distinction.
Riff Announces Energy+ as America's First Certified Carbon Neutral Energy Drink
March 9, 2022
Bend, Ore. - In response to the increasing urgency of the current climate crisis, Riff, a purpose-driven coffee company, announced today that their latest offering, Riff Energy+, has officially been certified carbon neutral by Foundation's Carbonfree Product Certification Program. With this certification, Riff Energy+, a tasty plant-powered climate-friendly energy drink made from upcycled, nutrient-rich, cascara [...]
Immune health beverages: What do brands need to know before jumping into immunity drinks?
February 22, 2022
Immunity drinks are becoming more popular, and for good reason: these beverages offer health-conscious consumers an easy, on-the-go way to boost their immune system. Consumers have widely embraced immune health food and drinks especially since 2020. Data from Packaged Facts show that over 40% of consumers increased their purchases of immune health functional foods and beverages over the last two years.
Food Trends for 2022
February 10, 2022
YouTube Food Personality & Food Trends Expert Jerry James Stone showed us the latest in food trends LIVE from the Specialty Food Show in Las Vegas! Click here for more information about Jerry James Stone.
Thirsty Thursday: Riff's plant-powered energy drinks, cold brew coffee
December 9, 2021
Looking for something to keep you fueled this holiday season? Bend-based company Riff joined this week's Thirsty Thursday to talk about their plant-powered e...
Vernon Davis Partners With Oregon-based Coffee Company and Helps Student-athletes
November 4, 2021
Vernon Davis is known for his stellar career in the NFL, being light on his feet on Dancing with the Stars and now he's taking on a new venture - partnering with Bend coffee company, Riff!
Bend company starts venture to help college athletes make money
November 1, 2021
Riff, a plant-based energy drink company, is offering athletes more than just cash for their name, image and likeness. PORTLAND, Ore. - Now that college athletes can profit off of their name, image and likeness (NIL) more companies are lining up to offer opportunities.
Why Immunity Is the New Buzzword in Food. Even Cheese Balls.
October 14, 2021
If you've seen a barrage of food packages promising to help your immune system lately, you're not alone. Even cans of cheese balls now are touting immune-system benefits. Good Crisp Co. this summer launched cheddar cheese balls with an ingredient that "helps strengthen the immune system and enhances its key functions," the label says.
This Cool Taproom Offers A Different Kind Of Buzz
October 10, 2021
The craft beer culture is alive and well in Bend, Ore., home of the most robust ale trail in the West. Riff offers a new take on the taproom, serving velvety cold brew coffee alongside the rotating selection of IPAs, Porters, pale ales and lagers.
Flavors, ready-to-drink varieties 'brewing up' expanded coffee occasions
August 30, 2021
July 2021 was the hottest month recorded in human history, according to data from the National Oceanic and Atmospheric Administration (NOAA). Although July typically is the world's warmest month of the year, July 2021 was 0.02 degrees higher than the previous record set in July 2016, which was then tied in 2019 and 2020, the agency reported.
Central Oregon companies aiming to save the planet
August 4, 2021
F or years Cate Havstad-Casad was in the market for a quality piece of luggage to transport her wide-brimmed cowboy hats. Not just any hatbox, but one made from Earth-friendly, sustainably sourced material. Nothing fit the bill, so she decided to design her own.
Social Impact Heroes: Why & How Paul Evers of Riff Is Helping To Change Our World
May 27, 2021
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you tell us a bit how you grew up? I'm the youngest of 9 kids, so the way I see it, I was born into a community, or team, as its youngest member at the bottom of the pecking order.
How clean caffeine can shake up the RTD coffee category
May 14, 2021
We caught up with the Oregon brand's co-founder, Paul Evers, to find out more about clean caffeine, the key ingredient behind the brand's sustainable positioning, and how Riff Cold Brewed hopes to encourage the wider coffee industry to be more sustainable. What was your inspiration behind Riff Cold Brewed?
Riff Coffee Company Launches New Energy+ Immunity Product
March 16, 2021
Riff, the purpose-driven coffee company, continues to expand their product offerings with the introduction of Riff Energy+ Immunity, the brand's first sparkling energy drink focused on plant-powered energy and immunity benefits. Using cascara, a groundbreaking superfood and clean caffeine alternative, Energy+ Immunity's feel-good fuel is carbon neutral and made to reduce waste in the coffee [...]
Former NFL Star Joins Riff Advisory Board
July 30, 2020
Riff Cold Brewed, an Oregon-based coffee company, has added former Super Bowl champion Vernon Davis to its advisory board.
How to Spend 3 Days in Bend, Oregon
October 17, 2019
How to Get There You can fly nonstop from San Diego to Portland, then rent a car and drive about three hours to Bend. Alternatively, you can travel nonstop from LAX to Redmond Municipal Airport, about 30 minutes from Bend. Alaska Airlines is adding a direct flight from San Diego to Redmond in January 2020.
Companies On The Rise
October 9, 2019
The Bend Venture Conference showcases the what's what and the who's who of business happening in the region. This year's conference-the largest "angel" conference in the Northwest-takes place on Oct. 17 and 18 and is featuring two companies from Bend that have made it to the finals of the Impact Stage.
Riff Cold Brewed Launches New RTD Sparkling Coffee Cherry (not Coffee Bean) Tea
August 25, 2019
Riff Cold Brewed, a ready to drink beverage maker in the coffee space, recently released its new Alter Ego beverage , an innovative line extension that uses coffee fruit-not coffee -to insert itself into the increasingly diverse RTD beverage aisle. The drink is made from , the dried coffee "cherry" that's left behind once the beans are harvested.
Central Oregon: Innovative cold brew coffee taproom hits Bend
October 25, 2018
Central Oregon's craft coffee scene is buzzier than ever, from award-winning micro-roasters to hipster specialty cafes. But the latest addition to the java culture is something we haven't seen anywhere else - not even in New York or San Francisco.
What People Say