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Riff

America's first certified carbon neutral energy drink: good for you & the planet

Last Funded December 2022

$423,749

raised from 276 investors
Pitch Video
Investor Panel

Investor Panel

Peter interviewed Riff on February 4, 2022. Play Video
Peter Harris
Founding Partner at University Growth Fund, an early and growth-focused venture fund with $90M AUM. Over the last 15 years I've invested in over 100 private companies including OpenAI, Carta, Airbnb, Spotify, Instructure, Workfront, Postmates, & Wefunder.
Strengths
says, "I think their environmental impact story is interesting while also giving customers a product that is high in nutritional benefits. The branding seems on point and I like that they have some early retail partners."
Advice
says, "Beverages are a crowded space. Being a functional product makes a ton of sense as consumers are demanding more from beverages than just taste and caffeine these days. However, building a brand here can be tough, especially during COVID where taste testing is challenging. They will need to figure out how to get it in the hands of consumers if they want to build a loyal and large customer following."

What Investors Say

Superbowl Champion
LEAD INVESTOR
Invested $5,000 this round + $150,000 previously
I’m investing with Riff so that I can help make the world better. The mission is to empower and inspire others to be better than they were before. Its starts with mitigating pollution by using cascara in the form of a beverage and creating another lane that where farmers can become more portable. It’s all about sustainability and longevity. I’m willing to give all the time and energy I can to invest in a product and company that’s making a difference. I am beyond grateful for the opportunity to be apart of this journey. What we do now will make a better tomorrow and with the help from all of Team Riff we will triumph.
What People Say