Let's Go Dutch

Digital Luxury Auto Auctions.

https://wefunder.com/letsgodutch

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • Our unique Dutch auction approach creates excitement, urgency, and transparency in luxury car sales.
  • Fortune 500 executives and entrepreneurs from QVC, Halo, Verb Technologies and Stream companies.
  • Global luxury auto market over $1.3T, with platforms like Bring a Trailer moving $2B+ in 2024.
  • Livestream digital auctions with real-time bidding, dynamic hosts, and full transparency.
  • World-class efficiency and speed creates a satisfying experience for the buyer and seller.
  • We eliminate the frustration of a bidding war that could last days on traditional auction sites.

Team profiles

Featured investor profiles

Let’s Go Dutch

Digital Luxury Auto Auctions.

EARLY BIRD TERMS: $194,900 LEFT

$5,100

of a $50,000 goal
INVESTMENT TERMS
Future Equity + Revenue Share
 $10M  $9M valuation cap 5% of revenue  2.0X  2.2X payback multiple
Early Bird Bonus: First $200k of investors will receive future equity on a $9M SAFE with a 2.2x revenue share, paid back on 5% of revenues.
$5K, $10K

Highlights

1
Our unique Dutch auction approach creates excitement, urgency, and transparency in luxury car sales.
2
Fortune 500 executives and entrepreneurs from QVC, Halo, Verb Technologies and Stream companies.
3
Global luxury auto market over $1.3T, with platforms like Bring a Trailer moving $2B+ in 2024.
4
Livestream digital auctions with real-time bidding, dynamic hosts, and full transparency.

Related company links

Team


Revolutionizing Collector Car Auctions


Let’s Go Dutch is revolutionizing how people buy and sell collector cars.

We’ve blended the urgency of Dutch auctions with the energy of live-streamed storytelling, creating a first-of-its-kind luxury auction experience that’s mobile-native, emotionally resonant, and designed for the next generation of buyers.

The current online auction model is flat, with static photos, long timelines, and no soul. We're flipping that by introducing live-streamed, engaging presentations, real-time bidding, and a strong content ecosystem built around high-end cars, collector culture, and luxury lifestyle.

We’re not just another listing site. We’re a media company, a tech platform, and a cultural connector, built by a team with backgrounds in e-commerce, national automotive marketing and advertising, broadcasting, livestreaming, and luxury retail.

We're already building momentum: a growing waitlist of sellers, verified buyer demand, early influencer partnerships, and a clear vision for national expansion through regional launches and brand collaborations.

Let’s Go Dutch is your chance to invest early in the future of high-end automotive auctions, one that’s faster, bolder, and more connected.

The market for collectible vehicles is growing rapidly. However, current platforms fail to merge high-touch hospitality with real-time digital engagement.

We’re not just auctioning cars we’re creating high-touch, high-emotion digital experiences that turn browsers into buyers, and buyers into lifelong fans.

Our Platform's Outstanding Features:

  1. Real-Time Bidding: Instant updates for a lively, engaging experience on all devices.
  2. Community Features: Live chat and social tools connect collectors and enthusiasts.
  3. Curated Luxury Auctions: 24/7 online auctions for high-end vehicles.
  4. High-Quality Video: Immersive, professional videos—walkarounds, owner interviews, and provenance stories—enhance transparency and excitement.
  5. Live-Streamed Auctions: Expert-hosted broadcasts with dynamic storytelling turn viewers into active participants.

We bring luxury auto auctions to life with high-quality, professionally produced live streams. Engaging hosts, expert commentary, and dynamic storytelling create an immersive experience that builds trust and excitement worldwide.

Engaging On-Air Talent Turn Viewers into Connected Audiences

Our livestreams at "Let's Go Dutch" feature broadcast-quality talent and state-of-the-art technology, delivering seamless, engaging broadcasts. Our hosts connect with viewers by asking insightful questions, educating, entertaining, and creating lively, memorable experiences.

As traditional luxury spending shifts toward items with heritage and uniqueness, rare and high-performance automobiles are taking center stage.

On-line Auctions Are Taking Over

  1. The luxury car auction industry is expanding at a CAGR of 9–12%, driven by:
  2. Digital innovation and seamless mobile bidding
  3. A post-COVID shift in high-end buyer behavior from in-person events to online experiences
  4. The proven success of platforms like Bring a Trailer, Cars & Bids, and Collecting Cars, which together moved over $2 billion in transactions in 2024 alone

The global luxury automotive market exceeds $1.3 trillion and is growing fast.

Key drivers include:

  1. Rising affluent Millennials and Gen Z heirs
  2. Growing interest in collectible and rare vehicles as investments
  3. A demand for experiential luxury cars as stories, moments, and lifestyles

This digital transformation has lowered the barrier to participation and increased the velocity of sales, enabling a broader base of enthusiasts and collectors to transact globally in real time.

Our world-class Team:

Dr. Garold Miller | Founder, Chairman of the Board

Garold is a classic car collector and enthusiast. He co-founded HALO, which sold 380,000 chargers in one day on QVC for $19M, setting a sales record and reaching 25 million customers. He later sold HALO to Zagg Inc. for $43M, holds over 100 patents, and is currently the Chief Strategy Officer at Financial Partners Group.Co-founded HALO, which sold 380,000 chargers in one day on QVC for $19M, breaking a sales record and reaching 25M customers. He sold HALO to Zagg Inc. for $43M, holds 100+ patents, and is Chief Strategy Officer at Financial Partners Group.


Dan Weinstein | Founder, Vice-Chairman of the Board

Entrepreneur with 25+ years in finance, software, and IT. Co-founded HALO, which sold 380,000 chargers in one day on QVC for $19M, reaching 25M customers. Sold HALO to Zagg Inc. for $43M. Holds numerous patents. CFO at Financial Partners Group.


Jennifer Morell | Founder, Chief Marketing Officer

RVP of Sales in auto advertising tech, led national and global multi-million-dollar campaigns at QVC. On-air guest at QVC, selling over $35M in inventory, driving revenue growth and building strategic partnerships across industries.


John Rizzo | Founder, Chief Operating Officer

Senior Vice-President/Executive producer with 20+ years in TV and live streaming commerce. At QVC, he produced over 40,000 hours of live programming and drove $5B+ in sales. At Verb Technology, John was SVP, Head of Brand Partnerships and Content, securing 100% of new brand deals.


George Ruch | Founder, Head of Production

Seasoned executive, producer, and director with 30+ years in live broadcast and digital media. Proven expertise in storytelling and tech, with senior roles at QVC, Verb Technology, NBC & ESPN. Leadership in startups like Market.live and Go Fund Yourself.

Go to Market Strategy

  1. Soft launch with invite-only access to the first 10 curated auctions.
  2. PR push in niche auto, lifestyle, and tech media.
  3. Influencer seeding: get one celebrity to sell their car via the platform.
  4. TikTok + YouTube livestream campaigns, supported by paid media and email sequences.

We will build buzz through targeted auto and lifestyle media, complemented by focused social campaigns and early press efforts. This strategy will elevate awareness and convert curiosity into active participation.




Why it will work:

Psychology of Dutch Auctions:

Urgency + Game Theory


  1. Prices start high and drop until someone bids
  2. This builds FOMO - no one wants to miss the "perfect" price.
  3. Fits Luxury Psychology
  4. Affluent buyers enjoy exclusivity, control and winning.
  5. Creates a "VIP-first" feel.
  6. Reduces tire-kicking and attracts serious buyers.

This Investment Will Enable Us To:

  1. Finalize our technology infrastructure and develop a robust mobile platform
  2. Cover production expenses to launch initial offerings
  3. Support administrative and legal activities to ensure compliance and operational efficiency
  4. Execute targeted marketing campaigns to acquire early users and increase brand awareness

With this funding, we aim to achieve key milestones within the next 12 months, including product launch, user acquisition, and initial revenue generation. Our team’s expertise and market validation position us for scalable growth and significant impact in our industry.

What Investors Receive with LGD Investment:

By investing in LGD, you have the opportunity to benefit from a hybrid deal structure that combines a Simple Agreement for Future Equity (SAFE) with a Revenue Share.

  1. Revenue Share: Investors receive 5% of gross revenues every quarter, until they have earned double their initial investment (2X). This provides ongoing cash flow while we grow.
  2. Future Equity: The SAFE grants early investors potential equity ownership in LGD, which will convert during a future priced round (e.g., from a venture capitalist or major investor), giving you a stake in the company’s long-term value.

VIP Investor Bonus:

Early and VIP investors can access better terms to raise more capital faster, including:

  1. A $9,000,000 valuation cap (10% better than standard)
  2. A 2.2x payback multiple (10% better)

This exclusive offer is available for investors who commit the first $200,000 in the round, providing a significant advantage for early supporters.

Overview