Let's Go Dutch

Digital Luxury Auto Auctions.

https://wefunder.com/letsgodutch

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • Our livestream Dutch auctions create the excitement and transparency car enthusiasts crave.
  • Founders are former QVC execs who drove $10B+ in live commerce sales for the network.
  • Partnership with high-end auto dealer sourcing live inventory ahead of Q3 launch.
  • $4.8B luxury auto auction market growing 9-12%/yr, comparable platforms (BaT) did $2B+ GMV in 2025.
  • World-class live production and efficiency create a satisfying experience for buyers and sellers.
  • We eliminate the frustration of a bidding war that could last days on traditional auction sites.

Team profiles

Let’s Go Dutch

Digital Luxury Auto Auctions.

$5,100

of a $50,000 goal
INVESTMENT TERMS
Future Equity
$10M post-money valuation cap MFN

Highlights

1
Our livestream Dutch auctions create the excitement and transparency car enthusiasts crave.
2
Founders are former QVC execs who drove $10B+ in live commerce sales for the network.
3
Partnership with high-end auto dealer sourcing live inventory ahead of Q3 launch.
4
$4.8B luxury auto auction market growing 9-12%/yr, comparable platforms (BaT) did $2B+ GMV in 2025.

Related company links

Team


Pitch Deck

1 / —

Revolutionizing the Car Auction Experience

First Bid Wins

Let's Go Dutch is revolutionizing how people buy and sell collector cars.

We've blended the urgency of Dutch auctions with the energy of livestreamed storytelling, creating a first-of-its-kind luxury auction experience that's mobile-native, emotionally resonant, and designed for the next generation of buyers.

The current online auction model is flat, with static photos, long timelines, and no soul. We're flipping that by introducing live-streamed, engaging presentations, real-time bidding, and a strong content ecosystem built around high-end cars, collector culture, and luxury lifestyle.

We're not just another listing site. We're a media company, a tech platform, and a cultural connector, built by a team with backgrounds in livestream commerce and national automotive marketing.

Let's Go Dutch is your chance to invest early in the future of high-end automotive auctions, one that's faster, bolder, and more connected.

What Is Let's Go Dutch

Let's Go Dutch is a live-streamed Dutch auction platform for collector and luxury vehicles - the price starts high and drops until a buyer acts.

The market for collectible vehicles is growing rapidly. However, current platforms fail to merge high-touch hospitality with real-time digital engagement.

We’re not just auctioning cars we’re creating high-touch, high-emotion digital experiences that turn browsers into buyers, and buyers into lifelong fans.

Our Platform's Outstanding Features:

  1. Livestreamed Auctions: Expert-hosted broadcasts with dynamic storytelling turn viewers into active participants.
  2. Real-Time Bidding: Instant updates for a lively, engaging experience on all devices.
  3. Community Features: Live chat and social tools connect collectors and enthusiasts.
  4. Curated Luxury Auctions: 24/7 online auctions for high-end vehicles.
  5. High-Quality Video: Immersive, professional videos—walk arounds, owner interviews, and provenance stories—enhance transparency and excitement.

How It Works & Fees

Seller Experience: Register and Qualify → Create Listing → Go Live

Buyer Experience: Register and Review → Watch the Price Drop → Bid First to Win — or set an Auto-Bid to win automatically the moment the price drops to your number.

Fees:

● Livestream Auction listing: $500

● Featured Listing: $300

● Buyer's Premium: 5% of final sale price (min $250 / max $7,500)

Engaging On-Air Talent

We bring luxury auto auctions to life with high-quality, professionally produced live streams. Engaging hosts, expert commentary, and dynamic storytelling create an immersive experience that builds trust and excitement worldwide.

Engaging On-Air Talent Turn Viewers into Connected Audiences

Our livestreams at "Let's Go Dutch" feature broadcast-quality talent and state-of-the-art technology, delivering seamless, engaging broadcasts. Our hosts connect with viewers by asking insightful questions, educating, entertaining, and creating lively, memorable experiences.


Market Opportunity

As traditional luxury spending shifts toward items with heritage and uniqueness, rare and high-performance automobiles are taking center stage.

Online Auctions Are Taking Over

● The luxury car auction industry is expanding at a CAGR of 9–12%, driven by digital innovation and seamless mobile bidding.

● A post-COVID shift in high-end buyer behavior from in-person events to online experiences.

● The proven success of platforms like Bring a Trailer, Cars & Bids, and Collecting Cars, which together moved over $2 billion in transactions in 2024 alone.

The global luxury automotive market exceeds $1.3 trillion and is growing fast. Key drivers include rising affluent Millennials and Gen Z heirs, growing interest in collectible and rare vehicles as investments, and demand for experiential luxury as stories, moments, and lifestyles.


This digital transformation has lowered the barrier to participation and increased the velocity of sales, enabling a broader base of enthusiasts and collectors to transact globally in real time.

Where the Cars Come From

Supply is dealer-led from day one - not dependent on cold outreach to individual private sellers.

● Dealer Partnerships: A high-end auto dealer is already a live sourcing partner, with more dealers onboarding now.

● Car Community Network: Partnerships across marque-specific owners' clubs, forums, and expert/specialist dealers extend sourcing well beyond any one brand.

● Launch Anchor: Securing a high-profile, high-visibility vehicle to headline the platform's debut.

Go-to-Market Strategy

We'll build buzz through targeted auto and lifestyle media, a focused social campaign, and early press seeding — turning curiosity into active participation before our first live drop.

Launch Timeline:

● Weeks 1–3: Paid social campaign across Meta, YouTube, and Instagram

● Week 4: Dedicated spotlight push on the headline launch vehicle

● Ongoing: Weekly live-streamed Dutch auctions — every auction's recording and highlights fuel the next week's marketing push

Supporting Channels:

● PR push in niche auto, lifestyle, and tech media

● YouTube and content: full auction recordings and vehicle spotlight content build organic reach

● Retargeting and referral loop, with priority access for referring buyers/sellers

Why It Will Work

Psychology of Dutch Auctions: Urgency + Game Theory

● Prices start high and drop until someone bids.

● This builds FOMO — no one wants to miss the "perfect" price.

● Fits luxury psychology: affluent buyers enjoy exclusivity, control, and winning.

● Creates a "VIP-first" feel.

● Reduces tire-kicking and attracts serious buyers.

This Investment Will Enable Us To

● Finalize our technology infrastructure and develop a robust mobile platform.

● Cover production expenses to launch initial offerings.

● Support administrative and legal activities to ensure compliance and operational efficiency.

● Execute targeted marketing campaigns to acquire early users and increase brand awareness.

With this funding, we aim to achieve key milestones within the next 12 months, including product launch, user acquisition, and initial revenue generation. Our team's expertise and market validation position us for scalable growth and significant impact in our industry.


Source: LGD_Model_500K_7.14.xlsx, LibreOffice-verified formula recalculation (0 errors across 11,569 formulas). Year-5 EBITDA × 10 multiple → $159.5M projected value.

The Ask: Return on Capital

Let's Go Dutch is raising a $500,000 Post-Money SAFE — the company's first external financing round.

Live Terms:

● Valuation cap: $10,000,000 post-money

● Discount rate: 20% to the next priced round

● Most Favored Nation (MFN): Yes

● Pro-rata rights: Yes

● Minimum investment: $25,000

● Ownership at cap conversion: ~5.0% for the full $500K raised

● Projected return: ~16.0x at the model's verified Year-5 value (~$159.5M)

Future Growth Verticals for Let's Go Dutch

The success of our core automotive platform provides a proven, profitable, and portable technology stack for high-value asset expansion — capturing the $1.7 trillion collectibles market:

● Luxury Watches: $22B in annual sales (2025)

● Fine Art & Sculpture: $57.5B in annual sales (2025)

● Handbags & Luxury Goods: $11.5B in annual sales (2025)

Overview