We never imagined that a simple daily product — toilet paper — could be so dangerous. But every single day, 27,000 trees are sacrificed just to make rolls of conventional toilet paper. Each of these rolls is packed with over 100,000 chemicals, including toxic PFAS “forever chemicals” — linked to cancer, hormone disruption, and liver damage.

And it’s not just harming our bodies. Conventional paper production wastes 37 gallons of water per roll, generating enough CO₂ to drive 25 miles per roll.

Worse, despite Black Americans making up 13.7% of the U.S. population, Black ownership in the $95B U.S. paper industry is nearly non-existent.

The paper industry is toxic — literally and socially.

The Problem: Traditional Toilet Paper is Destroying Our Bodies and Our Planet

• 🧪 Every day, 27,000 trees are cut down just for toilet paper.
• 💧 Conventional toilet paper wastes 37 gallons of water per roll.
• 🌬️ It generates 120 lbs of CO₂ emissions per roll — the same as driving 25 miles.
• 🧪 Packed with harmful chemicals like PFAS "forever chemicals", linked to cancer, hormone disruption, and liver damage.
• 📉 Despite Black Americans making up 13.7% of the U.S. population, Black ownership in the $95B U.S. paper industry is nearly nonexistent.

Despite this, the industry has been slow to change

So we made something better...

Leafy: Clean, Safe, Sustainable, and Inclusive

We knew there had to be a better way. Leafy was born — a brand that protects your family, saves the planet, and builds wealth where it’s needed most.

✅ 100% Bamboo: Fast-growing, sustainable, naturally antibacterial, and toxin-free.

✅ Plastic-Free, Compostable Packaging: Made from 100% sugarcane fibers.

✅ Naturally Antibacterial & Hypoallergenic: No PFAS, BPA, or bleach.

✅ Trusted by Top Brands: Hyatt Hotels, JPMorgan Chase, Miraval Resorts.

✅ Environmental Stewardship: Bamboo grows 30x faster than trees, uses 30% less water, and produces 35% more oxygen than trees

Why We Built Leafy

During 2020, Marvin was part of an Accelerator program, working on a tech business aimed at solving an overlooked problem. Then, seemingly overnight, the world came to a chaotic halt. The pandemic hit, civil unrest spread, and the mad scramble for toilet paper became a symbol of the times. These events forced Marvin to pause his previous business and rethink his direction.

One day, we came across a comparison of air quality before and during global lockdowns, and it made us realize how much human activity affects our environment. It sparked a deeper reflection on the role emissions play in our air quality and the urgent need to change. As black business owners, this combination of challenges and awareness ignited a new idea, to not only address these environmental concerns but also to create a social enterprise that could uplift other black businesses during difficult times.

Leafy Products was born from this vision: a brand that protects families, saves the planet, and creates representation in a $95B industry where it’s desperately needed. Toilet paper was a vehicle to educate others about being eco-conscious with their spending.

🌱 Our Mission:

We understand firsthand the importance of community empowerment and the economic inclusion, which is why we built Leafy. Our commitment goes beyond selling eco-friendly bamboo products, it's about creating a brand that reflect resilience, ownership, and responsibility. We strive to educate, inspire, and reinvest in our communities while making sustainability more accessible, especially in places that have historically been left out of the green conversations.

Leafy offers premium, ultra-soft bamboo toilet paper that's chemical-free, BPA-free, and naturally antibacterial. Our subscription model saves customers 10% while providing convenient doorstep delivery.

By choosing Leafy, you're supporting a Black-owned business that's creating representation where it's needed while getting superior products that protect both your family and the environment.

Even our packaging is biodegradable, made from 100% sugarcane fibers.

Real Results. Real Impact.

We're already making waves with major brands that value both our mission and products. From elite hotels to loyal customers, our impact is undeniable:

• 🌟 5,000+ Orders Fulfilled: Proof that customers love our premium, eco-friendly products.
• 💰 Revenue Positive: A strong foundation in a massive $95B industry.
• ⭐️ 5-Star Customer Rating: Our customers don’t just buy — they rave.
• 🔁 88% Customer Retention Rate: Customers keep coming back, proving our value.
• 📈 51% Gross Margins: Profitable and scalable with strong unit economics.
• 🔒 487 Average Subscription Retention: Our customers are not just buyers — they’re subscribers.
• 📉 Less Than 2% Churn Rate: Exceptional retention that beats industry standards.

Trusted by Major Brands:

We’re trusted by Hyatt Hotels and JP Morgan Chase with 82% customer retention.

We're already making waves with major brands that value both our mission and products. With 5,000+ orders fulfilled, $253,622.31 in gross revenue, and a stellar 5-star rating, we've built an impressive foundation:

• 🏨 Hyatt Hotels: A name synonymous with luxury and trust.
• 🏦 JPMorgan Chase: One of the world’s leading financial institutions.
• 🎓 University of Cincinnati, Westfield Malls, Miraval Resorts: Organizations that care about sustainability and quality.

Features & Endorsements

• 🗞️ ABC News, NBC, Columbus Business First, and Black Enterprise.

Click here to see how JP Morgan Chase championed Leafy!

Why We’re Choosing Wefunder: Building Wealth, Community, and Impact Together

We chose Wefunder because we believe in the power of community ownership. Leafy isn’t just another eco-friendly brand — it’s a movement for clean products, clean planet, and real representation. And we want you to be part of it.

✅ Here’s Why We’re Using Equity Crowdfunding:

• 🌍 Community Ownership: We believe that our customers, supporters, and community should share in our success — not just corporate investors. Every investor is a part of our mission.
• 📣 Multiplying Our Impact: Each investor is an advocate, helping us grow our reach, share our message, and change an industry. Every Leafy investor becomes an ambassador for clean products and generational wealth.
• 🔒 Secure & Regulated Platform: Wefunder provides a government-regulated platform, ensuring your investment is secure and protected under SAFE Notes.
• 🤝 Diversity and Inclusion: We’re building a brand that creates representation in a $95B industry — and we want our investors to reflect that diversity. By using Wefunder, we open the doors for anyone to become an owner.
• ✨ Accessible Investing: With Wefunder, you can invest in Leafy with as little as $100, making it easy for everyone to join the mission.

We're targeting a massive market with clear milestones toward $10M revenue.

The global paper product market is worth $270 billion annually, with the US market alone representing $95 billion. The eco-friendly paper product market is currently $3.8 billion and growing rapidly.

Our roadmap is clear:

• 2025: 1,000+ subscribers, new product line (eco-friendly tissues).
• 2026: 2,000+ subscribers, $1M+ ARR.
• 2027: Expand B2B partnerships, launch sustainable packaging.
• 2028: $10M revenue, build sustainable converting facility.

With 62% of consumers choosing eco-friendly products, we're in line to reach $230 million in revenue with our current average order value.

Proof of Concept:

Reel Paper Products: A Wefunder Success Story

Founded in April 2018, Reel Products makes tree-less and plastic-free household paper. They launched their Wefunder campaign in October 2023 on a $55M valuation and exceeded their funding goal of $500,000 within just three months.

They are now estimated to be valued at $75M, have exceeded $18 million in revenue, and have doubled their gross revenue year-over-year since their founding. 

We are on track to achieve the same success.

Our Model:

• 🚚 Direct-to-Consumer: Subscription model (saves customers 10–15%).
• 🏨 B2B Partnerships: Supplying hotels, offices, and resorts.
• 💰 51% gross margins. Ethical sourcing and scalable logistics.

Added Value: Representation & Social Impact

• One of the only Black-owned paper brands in America.
• Monthly product donations to shelters and elder care centers.
• Funding for Black-owned businesses.

Invest in a Cleaner, Fairer Future

Leafy isn’t just another eco-friendly brand — it’s a movement. A movement to create clean products that protect your family, preserve the planet, and build wealth where it’s desperately needed.

By investing in Leafy, you’re doing more than just backing a product — you’re joining a mission:

🌱 Safer Homes: Products free from harmful chemicals, protecting your loved ones.

🌎 A Greener Planet: Sustainable materials and zero-waste packaging.

✊ Generational Wealth: Supporting one of the only Black-owned paper brands in America.

🤝 A Community You Belong To: Invest alongside people who care about impact.

🌿 Don’t just buy better. Build better.

Become an owner in Leafy — a brand that stands for clean products, real representation, and a sustainable future.

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