Invest in 18 Performance Lab LLC

We're excited to showcase something we've been working on for a while now. We've built the product, proven product market fit, identified key marketing channels and value propositions for scaling, and now we're ready to scale further.

We launched our first Lab 18 Golf Facility location in Roslyn NY with the understanding it's a centralized location for regional market expansion. We want to scale regionally because we have the relationships to reduce costs for future locations while maintaining brand dominance in the area.

Over the last 10 years, participation in golf off of the course has skyrocketed. There are more players and consumers finding ways to experience their love of the game off the course, and subsequently, many have also started to seek ways to improve their game off the course.

Roslyn was the perfect first location for us. Within a drivable radius, there are over 20+ golf courses, including; Bethpage Statepark (Hosting 2025 Ryder Cup).

We took a systematic approach to our marketing to maximize our ad spending. We used programmatic advertising to test on $5,000 ad spend and saw tremendous results.

On $5,000 of ad spend, our test phase during 11/29 - 1/9 generated $73,000 in Revenue. This revenue is based on our all-inclusive membership model which we recently switched to. This switch was a minor pivot for us that has had a massive impact on the revenue within our business.

To help show how we achieved a 14.6x ROAS, we've built a simplified visual of our marketing funnel (feel free to steal for your own companies). We drive users to our facility from our marketing campaign ad spend. We offer them a free membership for a day where they can come test the facility with no strings attached. We white-glove their experience when they walk in, getting to know them and showcasing the facility. Off of 1,091 link clicks, we have converted 22 users to memberships, with additional leads in the pipeline (We're learning the sales cycle period is longer than the test period, so we intend to close more of these leads during the duration of this campaign, as well as deploy additional ad spend.)

Our next intended location is in Westchester, NY. We've done market research on this area, and our partnerships and interest have shown that this would be the most viable next scaling location. Because we've learned the processes with our first location, we intend to presell all available memberships in the next location while it's being built. We estimate each location can house 200-250 annual memberships, but we are still gauging this as we are filling our first location.

Lab 18 is unique in many aspects. We're the only all-inclusive model for golf that includes on-site club fitting, a 1,000 sq ft Puttview putting green, a roaming PGA pro during office hours for supervised practice, Trackman 4 bays, Gaspforce Plate technology, Quintic Ball Roll technology, and a movement lab for personal training with our performance & wellness coach.

We've observed our competitors and have learned a lot from them. We've found a hole in the market where we can capitalize on and uniquely offer a high-paying small group of individuals game-changing performance improvements. This model works very well in the golf industry because these users are already used to exclusive and limited membership models through golf courses.

Our largest key value propositions include our roaming PGA pro providing real-time feedback paired with data you can't get on the course through our technology.

After we switched to the all-inclusive model, our revenue has consistently doubled month over month for the first 2 months of testing.

At the time of uploading this deck, we have 61 members in the facility. We aim to increase our average membership fee without upsetting our membership slowly over a few years. This increases our earning potential exponentially. The more brand presence we have in a location, the easier this is to do because it's an exclusive model. We aim to achieve $500,000 in EBITDA per location, and are approaching break-even in our first location.

We have 2 core focuses. We want our first location EBITDA generating, and scale into our second location.

Lab 18 partnered up with Blueprint Ventures, private equity with a legacy of accelerating success at every business phase. They have a strong track record of bringing ideas to exits, feel free to learn more about their past on their website. https://www.bpv.io/

Feel free to visit our website to learn more. https://lab-18.com/

We're changing the game of golf improvement. Join us and our supporters.

"Pete’s Golf hasn’t ventured outside of Mineola much since 1979 but a great opportunity to expand our fitting schedule at an awesome golf facility has presented itself. We are very excited to announce that Pete’s Golf is now the official club fitting partner of Lab 18 in Roslyn, NY." - Pete's Golf