In 2011, Kwame Baah Brand was founded with the mission to provide sustainable, economically just employment for skilled artisans in Ghana. We blend contemporary design with traditional fabrics from Ghana to produce quality handcrafted footwear that is comfortable, stylish, durable, and affordable.
George Kwame Baah grew up in Ghana under impoverished conditions. He was blessed to make it to the U.S. as an adult, where he attended university and got a job as an engineer. Whenever he visited his family in Ghana, his desire grew to find an avenue to help raise them out of poverty. Recollecting his childhood experience of making his own shoes from recycled tires, he was inspired to begin a shoe company. His vision was to design shoes and employ men and women in Ghana to handcraft them for the U.S. market.
Our Artisans Earn a Living Wage
Kwame Baah trains artisans from George’s hometown, Akim-Oda, and nearby regions to make sandals and accessories following his own designs. Currently, we have 11 artisans that handcraft our designs at our workshop in Ghana. The living wage that this job provides for our employees has enabled them to improve their lives dramatically. Beyond being able to pay their bills and put decent food on the table, many have been able to rebuild marriage relationships that had been eroding due to financial hardship and are now providing their children with quality education.
We equip each sandal with a soft and comfortable leather insole that molds to your feet over time. Each sole is handcrafted from recycled tire to support our environment. We source all our leather from the U.S. and Italy. In addition to the genuine leather, we use the colorful, handwoven fabric of Ghana called Kente. Due to the varying designs in this fabric, no two sandals turn out looking exactly alike. There may even be variations within a pair, which lend a unique, asymmetrical pattern to our footwear.
We're Focusing on Marketing to Accelerate Growth
For the past five years, we have successfully marketed our footwear, mainly through trade shows and art festivals. We have also received enthusiastic recognition from a wide variety of media, including The Fort Worth Star-Telegram, Indulge Magazine, and Forbes. We have also secured a wholesale account with Free People and our first sales representative in the southern region of the U.S.
However, we are trying to expand our market, mainly into wholesale. To do this, we need the funds for more advertising. We also desire to design and produce non-seasonal footwear, such as sneakers and loafers this year. In order to accomplish this goal, we need to upgrade our equipment. Therefore, we are reaching out to investors to be on this journey with us. We hope that investors will be motivated to join us, not only because we are introducing a unique, quality product into the marketplace, but also because lives are being significantly improved through the success of this company.