Question 1

Where does the manufacturing take place? And where are the regenerative farms located where you source your ingredients?

Accepted Answer

Hi Eric, We run our own manufacturing plant in Northern California, Colfax CA. It’s a small city surrounding Sacramento. We support regenerative farms with donations and the ingredients we currently source that are from regenerative farms is maple syrup, kefir (raw farms), and olive oil. We make a promise to slowly build up our regenerative ingredients until we are 100% regenerative. The problem is that regenerative farms are still a very small minority of farms and most focus on beef. Our go...

Question 2

I really like the idea of investing in a company I can believe in, but I'm new to this and want to make sure I understand. If I were to invest let's say $1k and Kram does very well. Do I get that money back I invested plus some interest? Or do I only get stocks in the company ...

Accepted Answer

Hi Edna, Yes, if KRAM does well and decides to either go public, sell the company, or buy you out then you will make money on top of what you invested. Say you invested 1K at a 4M valuation and we decided to sell at 40M valuation then your 1K could be worth 10K. If we go public then your equity will get transferred into stock. Let me know if you have any more questions!

Question 3

What's the exit/IPO/M&A plan? At a 4M cap, I'm guessing a 15M-20M exit if a sell is your option.

Accepted Answer

An 80M-100M exit would be comfortable for us but our “shoot for the stars” goal would be a 250M exit. Our exit strategy is to build KRAM to be a legacy brand and to be attractive enough that a major food company would acquire us. To be attractive enough for the major food companies, we will need to be nationwide in big box stores like Whole Foods, Sprouts, Kroger, Costco, Walmart, etc and have a velocity above 5 units a week per store. Also, we will need to release a wide variety of innovativ...

Question 4

As An Investor, in the first Round I was disappointed to see the product placement at Sprouts. Also, they were selling items with a 4/22 expiration date (currently 10/22) What steps are you taking for marketing and what are you doing for quality at the retail level? Thanks for...

Accepted Answer

Hey Derek! What do you mean by product placement? 70% of the stores we audited had KRAM at eye level. We’ve run into expired product on shelves recently and this is something we are actively working on. I have talked to the sprouts category manager and our distributor to make sure this doesn’t happen again. We also will hire a company that goes around quarterly to check on our product in stores to make sure that the product isn’t damaged or expired and placed properly. As for marketing, this ...

Question 5

Here's a dumb question is there a roadmap for how you're going to tackle the sporting world for partnerships to increase brand visibility? I am a rower interested in investing and see the value of this in such domains or is it that retail is the only target?

Accepted Answer

Hi Dan, We are actively acquiring partnerships with sporting events and sporting brands. We will be sponsoring and providing product to athletic events to increase our brand awareness and increase our customer base. We have a more detailed plan on how we will use sporting events as a percentage of our revenue. Email austin@kramnutrition.com for the full plan!

KRAM NUTRITION

The protein-packed, premium PB&J made better for you & the planet

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