KIN Apparel

Hi, I’m Philomina, CEO & Founder of KIN Apparel, a Philadelphia-based functional clothing brand known for our satin-lined hoodies and hats for hair protection and comfort.

KIN Apparel was birthed from unwavering community support and over the past 4 years, my team and I have been working on building a satin empire. Now, we need your partnership to scale even further. We've made $8 million in revenue on our website alone, and we're just getting started. With your investment, we plan to expand into retail, increase our marketing efforts, and enhance our product assortment.

While many companies only turn to institutions during fundraising, keeping profits within closed circles, KIN is committed to having our KINfolk share in the rewards as we grow. The minimum investment is only $250, but your impact will be invaluable. Together, let's shape the future of fashion and haircare industries while empowering communities worldwide with KIN Apparel.

KIN Apparel's Journey

Our journey began with a personal quest for inclusive, premium products that honor diverse hair textures when I began experiencing hair loss during my time at Princeton University. Witnessing the challenges of hair care firsthand, I embarked on a mission to merge functionality with fashion. Inspired by my natural hair journey and the needs of a vibrant community I grew on YouTube, KIN Apparel was born.

Transitioning from beauty influencer to product creator and business owner, I envisioned KIN as more than just a clothing line—it's a solution to unspoken struggles faced by individuals worldwide. Our commitment extends beyond beauty; it's about empowering our customers with products that reflect their values and enhance their everyday lives. 

At KIN, we strive to redefine standards, one hoodie, hat, or accessory at a time, ensuring that everyone feels seen, heard, and valued.

The Problem We Are Solving

Traditional hoodie designs often neglect the needs of individuals with curly or coily hair types. Current hoods are cotton-based and small, failing to accommodate diverse hair textures and styles. This means not only can’t you fit your hoodie's hood, but also it’s stripping your hair of moisture, leaving it prone to frizz, tangles, and damage. But keeping your hairstyle intact isn't the only reason our customers shop with us. Some KINfolk buy our hoodies because of the:

• Soft and plush interior for those with sensory sensitivities
• Nurturing feel of satin on the scalp of cancer patients and survivors
• Big hoods to avoid tension on the neck and shoulders for those who suffer from migraines

KIN's Success at a Glance

I am not just the CEO; I'm also the first investor because I recognized the untapped potential in our vision. Since its inception in 2020, KIN has experienced remarkable growth, soaring from $246,000 to $3 million in revenue by 2023 and a lifetime revenue of $8 million.

What started with me packing orders alone in my house has evolved into a team of 6 talented BIPOC individuals with extensive experience across product development, marketing, and logistics.

Our journey has seen us generate a lifetime revenue of $8 million, serving over 60,000 customers, selling over 150,000 products, and securing partnerships with esteemed clients like Disney, OWN, and P&G.

The return on my investment speaks volumes about our success. From a national TV appearance on Shark Tank (where KIN secured an investment with Emma Grede, CEO of Good American, Founding Partner of SKIMs) to recognition on FORBES' 30 Under 30 List and winner of Pharrell Williams' Black Ambition Prize, KIN's trajectory has been nothing short of extraordinary.

Here’s what some notable people have to say about KIN Apparel: 

While we can't guarantee financial outcomes, our consistent sales growth, markets, and high-profile endorsements underscore the value of our investment opportunity. 

Investment Opportunity

Investing in KIN Apparel offers a strategic opportunity as it intersects multiple lucrative markets. The robust growth trajectory of the apparel and accessories sector is set to reach USD 1.78 trillion by 2029. As a Black and woman-owned business, KIN occupies a unique position in serving a diverse global community, reflected in the increasing demand for authentic solutions in the natural hair care market, valued at USD 8.74 billion in 2019.

With the Black community's buying power projected to reach $1.8 trillion by 2024, investing in KIN represents not only a lucrative financial opportunity but also a chance to address the underleveraged market needs of Black consumers and support equitable investment practices.

How Your Investment Will Propel Us Forward

With your support, KIN Apparel is poised to elevate our growth trajectory. By strategically allocating funds, your investment will empower us to:

• Expand into new markets through retail and wholesale partnerships
• Increase our marketing efforts to target more audiences
• Enhance our product assortment
• Optimize our website and customer experience for seamless shopping

This investment will not only bolster our operational capacity but also fuel innovation and expansion, enabling us to better serve our customers and communities while driving sustainable growth in the fashion industry. 

A Thank You to Our KINfolk

To our cherished KINfolk, we extend our deepest gratitude for your unwavering support. Your belief in our vision has propelled us this far, and now, we invite you to be an integral part of our journey forward.

Join us in shaping the future of KIN Apparel by becoming an investor during this pivotal early stage. With a proven track record of exceeding expectations, this fundraising round promises to be no exception.*

Our journey is fueled by collective action and shared purpose, and we invite you to stand alongside us as we continue to redefine fashion and haircare. Together, we can amplify our impact, empower our community, and shape a brighter future for KIN and beyond.

Join us, and let's create a satin empire together.

Philomina Kane, Founder and CEO of KIN Apparel

*Future projections are not guaranteed