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KetoNatural Pet Foods

Tearing down the house of carbs that is the modern pet food industry

Highlights

1
Raised $127,500 in equity investment prior to proof of concept.
2
Granted regulatory approval for two dry dog food formulations with less than 5% carbohydrate.
3
Completed 2nd most successful pet food Kickstarter campaign in history for our "minimum viable product," with more than $11,000 in funding raised from 100 new customers.
4
Founded by Daniel Schulof, the Dr. Atkins of the pet world and author of the only book ever devoted to the scientific benefits of a low-carb diet for pets.
5
The founding team grew our sister company (Varsity Pets) to more than $1M in revenue and more than 20,000 paying customers without any third-party investment.
6
In the two months since our "soft launch" -- operating with a limited budget, essentially no paid marketing, and selling only our minimum viable product --  our total revenues already exceed $15,000 and monthly subscriptions already exceed $1,000/month. 

Our Team


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Overview