A couple questions: How do you justify such a high valuation cap for such a new and unproven company? Looks like you only have about 50k worth of total assets and you are looking to take out a number of large loans on took of what looks like 20k in existing loans. What rate do...

1) "How do you justify such a high valuation cap for such a new and unproven company?" Given that our sales track record is so limited (even though our research/development and regulatory accomplishments are already quite significant), we think a valuation methodology grounded in overall market size is a fairer reflection of the risks and benefits of this investment opportunity than a methodology based on historical sales data. Pet food is a $28B/year industry in the U.S. If we can capture ju...

It looked like the cost for a large bag of dog food (33 lbs) was $150. Is that correct? We buy grain-free natural dog food now and for ~$50 for an equivalent volume. How do you expect customers to pay this much of a premium for this product? Thank you,

What you see on our website right now is actually a bit misleading. The only products we are selling at the moment are 4.2-pound bags of our chicken recipe. We offer them to customers through our online store, both individually and in multiples of two (8.4 pounds), four (16.8 pounds), and eight (33.6 pounds). These are just temporary options; once we have our larger 24.2-pound bags in stock (certainly within two weeks) we will drop these options and just offer the 4.2-pound bag and a 24.2-pou...

Do you plan to pay a dividend? Do you have an exit strategy (IPO, be acquired, etc) or do you intend to continue to operate as a company with no exit?

Thanks for your questions and your interest in KetoNatural! We don't have any plans to pay dividends in the short run. (As explained below, it is conceivable that we could begin paying dividends at some point in the future.) As for your question about exit strategy, I should begin by outlining at a conceptual level the possible ways that the KetoNatual story could end, for investor purposes: 1) Merger with or acquisition by a larger consumer products company, a larger pet food company, or som...

I applaud anyone who wants to make healthier products for my dogs. My biggest concern for you guys is distribution. The shelves are filled, premium shelf placement is already bought or allotted to brands that generate high velocity turns, and the space is already hyper-competi...

Hi Bernie. Thanks for your question and for your interest in KNPF. One comment that's relevant to your question (although it's not exactly an answer) is that DTC distribution is a very significant part of our strategy, particularly in the short run. The reasons for this are myriad -- (1) the industry is trending strongly in that direction already (I understand that Amazon's DTC pet food sales increased by more than 70% last year); (2) Internet-based marketing through advertising platforms suc...

Love the idea. Can you comment on how you differ from Dr. Harvey's Keto brand or ketogenicpetfoods.com, which already sells on Amazon?

Hi Bryan. Thanks for your question. As for Dr. Harvey's, my understanding is they don't sell kibble products, only "pre-mixes," freeze-dried raw products, and other foods that require preparation and careful handling. Ketona offers customers the same (or better) substantive nutritional content of these products, but with the convenience of a kibble. As for ketogenicpetfoods.com, to the best of my knowledge they sprung up right around the same time we did but we are already penetrating the mar...

KetoNatural Pet Foods Updates, Team, and Funding Progress | Wefunder, Home of the Community Round

1

Raised $127,500 in equity investment prior to proof of concept.

2

Granted regulatory approval for two dry dog food formulations with less than 5% carbohydrate.

3

Completed 2nd most successful pet food Kickstarter campaign in history for our "minimum viable product," with more than $11,000 in funding raised from 100 new customers.

4

Founded by Daniel Schulof, the Dr. Atkins of the pet world and author of the only book ever devoted to the scientific benefits of a low-carb diet for pets.

5

The founding team grew our sister company (Varsity Pets) to more than $1M in revenue and more than 20,000 paying customers without any third-party investment.

6

In the two months since our "soft launch" -- operating with a limited budget, essentially no paid marketing, and selling only our minimum viable product -- our total revenues already exceed $15,000 and monthly subscriptions already exceed $1

KetoNatural Pet Foods

Tearing down the house of carbs that is the modern pet food industry

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