KetoNatural Pet Foods

Raised $127,500 in equity investment prior to proof of concept.

Granted regulatory approval for two dry dog food formulations with less than 5% carbohydrate.

Completed 2nd most successful pet food Kickstarter campaign in history for our "minimum viable product," with more than $11,000 in funding raised from 100 new customers.

Founded by Daniel Schulof, the Dr. Atkins of the pet world and author of the only book ever devoted to the scientific benefits of a low-carb diet for pets.

The founding team grew our sister company (Varsity Pets) to more than $1M in revenue and more than 20,000 paying customers without any third-party investment.

In the two months since our "soft launch" -- operating with a limited budget, essentially no paid marketing, and selling only our minimum viable product --  our total revenues already exceed $15,000 and monthly subscriptions already exceed $1