Jingle

Who We Are

Jingle is a marketplace where mobile sellers of foods and services can find customers as they drive by neighborhoods. Some call us an "ice cream truck with an app" but Jingle has many kinds of vendors, from bakeries and pet grooming to artisanal dinners, knife sharpening currently selling on our platform.

When you order at a restaurant, or order from today's delivery apps, you are "pulling" the food from the kitchen. You order it and somebody goes to get it for you. The process of going to get it after the order is placed, is what makes it costly. After all, somebody is driving one hour to get the food to you at a $20/hr rate.

There is a more efficient model, the "push" model where foods and services drive around in vehicles and let you know when they are nearby for quick delivery. This is like the ice cream truck where kids hear the jingle and run out, or a dim sum restaurant where a cart full of food comes to your table and you simply pick it up, much faster delivery.

This is what Jingle is. Foods and services come by you and let you know when they are near. Since you can buy it when they are near, delivery is often under 15 minutes and costs a lot less for the driver. We want to start by turning the entire San Francisco, Bay Area into one giant dim sum restaurant where foods and services are floating by and you pick from the ones around the corner.

The Problem We Solve

1. Vendor Problem: Artisanal stores, restaurants, small businesses are not benefitting from delivery services due to high fees charged to them, as high as 35% of revenues, and they also need to advertise on the platforms to be found. Many are dropping delivery as their margins are too thin after fees to be profitable.
2. Consumer Problem: It takes more than an hour to get your food, sometimes cold, often mistaken, and fees add up easily 30-40%. Magically, a $20 burrito becomes a $40 burrito.
3. Driver Problem: Drivers are under immense pressure to deliver fast, and they don't get paid while they wait for the orders to come in. There is plenty of press coverage on the quite real issues drivers face on the streets.

Solution - Mobile Stores

1. Vendor Solution: With Jingle vendors don't need brick and mortar stores to open new locations. They can drive to the area they'd like to serve, and sell from their mobile store on Jingle. $700K capex, years of TI and permitting, is replaced by $700 of opex per month to maintain a mobile store. Doing their own deliveries they build a relationship with their customers, something they can't do on delivery platforms today. They only pay Jingle 10% of revenues as opposed to 30-40%. If an ice cream store wants to open 4 mobile stores for one evening during homecoming weekend, they can do so covering 4 different areas, and shut them down in a matter of hours. Jingle offers instant scalability.
2. Consumer Solution: Deliveries are done under 15 minutes, and costs only $2.99 instead of $10-15 in fees. Why? Because consumers order when van is near and delivery times are fast. Overall the Jingle model is far more drive and fuel efficient.
3. Driver Solution: If an independent driver wanted to make deliveries, they can "microfranchise" and become a stores mobile franchisee for a matter of hours. No permits, no leases and no waiting, the mobile store is a delivery vehicle.

How It Works

Here is a video that describes how Jingle works.

Here how we we can delivery under 15 minutes.

1. Driver starts at a desired location and turns on its Jingle store.
2. Within a radius (modifiable by AI) users are notified of the presence of the store.
3. Consumer places an order.
4. Store moves to the consumer and delivers product, and while going there creates new notifications.
5. New users are alerted and new orders are placed.
6. The act of delivery creates new orders, viral growth.

Successes So Far

In the last 3 months

1. Two vendors hit profitability on days they are active
2. Average order value climbed from $20 to $40
3. Notifications are working, 66% of traffic to our app comes from clicking notifications
4. Median delivery time is under 25 minutes and will only get better with scale.
5. 12K users in less than one year, product market fit achieved, funding will fuel user growth.

Engaged Customer Base

Jingle Supports Local and Artisanal Merchants

Supporting Minority-owned Local Businesses

We Dream of a World Without Wasted Food

Imagine if food inventory was on wheels and software determined where it should go.

If products are close to expiring, big sales can be given in areas that really need affordable products

Software can tell stores to go to food banks and drop off food.

Many options open up to prevent waste, when inventory is on wheels.

Growth and Forecasts

New funding will help us grow our user base, vendor base, and sales.

User acquisition comes in two main ways. First, our existing vendors promote us in their stores, vans, and social media. They see us as opening another locations and advertise for us. Second, we team up with property managers in high-rises, and multiple dwelling units. Property managers ask their tenants to sign up for Jingle, in return we make sure different stores are nearby buildings for quick delivery. Below is a photo of a high-rise advertising Jingle to its tenants in one of their elevators.

Why Invest In Jingle?

Why Now?

• The market has become massive: The demand for delivery, in the three years since Covid has grown, and can sustain multiple unicorn providers.
• However current delivery model is broken: Vendors don't make profit, consumers pay nearly double and wait an hour, drivers are constantly under pressure, and most importantly delivery platforms themselves are unprofitable.
• Many quick delivery companies that use the "pull model" like Getir, after raising hundreds of millions of dollars from Silicon Valley investors to grow in the US, are exiting the market.
• Brick and mortar stores of artisanal local businesses are struggling to make profit. They are looking for better ways to connect with their customers and dropping out of using delivery services.

Why Us?

• Team have delivery domain experience. CEO managed a 950 person last mile delivery business.
• Jingle has come up with a new model and proven that consumers prefer to buy from local stores that come nearby.
• Product market fit has been achieved, now company needs funds to accelerate user growth.
• Currently there are no competitors with Jingle's "push model."
• With electrical vehicles, and AI from Jingle that guides supply to demand, stores can finally reach out to customers directly and more profitably than brick and mortar.

Exit Strategy

We do not have an exit strategy. We believe that if we can build a solid, sustainable business, the exit strategy will find us.