The modern world has become increasingly chaotic and stressful, and it’s wreaking havoc on our minds and bodies. Our reliance on quick fixes like caffeine-heavy energy drinks, sugar-filled snacks, and digital distractions only amplify the strain. 

It’s time for a change.

In increasing fashion, Americans are looking for food and beverage to help with mental health, stress, brain power, and energy. Demand for functional foods is exploding—especially among Gen Z and Millennials.

That's Where Jibby Comes in

Jibby is just like your morning coffee or tea, only it's brewed with superfoods—providing you energy, mood balance, stress relief, and more. 

We’ve harnessed the incredible natural benefits of cannabinoids and adaptogens and brewed them into every cup. No need to start a new regimen or change your diet, Jibby is a wellness solution that fits seamlessly into the daily ritual of more than 2/3rds of Americans.

What's in Jibby? Superfoods, Adaptogens, CBD, and more

We captured the essence of what makes coffee great—the taste, the ritual, and the energy—while eliminating undesirable effects like crashes, anxiety, jitters, poor sleep, and digestive issues. 

Our unique blends combine carefully extracted low-acidity coffees & teas with natural superfoods to help improve energy, focus, mood, sleep, gut health, and immunity. The result is a delicious morning ritual that goes beyond traditional coffee.

Our Founder's Natural Wellness Journey

Jibby Exists at the Intersection of 4 Behemoth Trends

By capitalizing on these four intersecting trends, we're positioned at the forefront of the wellness revolution—or as we like to call it the Fourth Wave of Coffee. We're riding the wave of consumer preferences, providing coffee enthusiasts with a flavorful and functional experience that aligns with their lifestyle. Join us as we continue to grow, redefine the coffee industry, and make our mark on the ever-evolving world of wellness.

Adaptogens, Ritual, & Subscription—Three Pillars of Success

Adaptogens work better over time through consistent use. By pairing them with daily rituals, and offering a super convenient subscription service, we unlock a powerful consumer lifecycle.

New Products Broaden Addressable Market & Increase Retention

While coffee and CBD have been Jibby's introduction to the world, the heart of our brand lies in the power of Ritual and Functional Wellness. This summer, we’re rolling out a new line of Mind+Body Instant Coffee, Matcha, and Chai.

By leveraging our expertise in functional-superfood formulations, we can introduce new products that meet the evolving needs of our health-conscious consumers. With our innovative mindset, we have a clear path toward channel diversification into the direct-to-consumer space to reach new consumers where our retail footprint is limited.

Building on Existing Success and Distribution

Note: future projections not guaranteed.

We're boosting our current retail footprint by launching new products within these spaces. Thanks to strong partnerships in our core markets, new items are set to launch into healthy existing demand. Plus, new non-CBD products allow us to launch onto Amazon, Thrive Market, and run ads on Meta forthe first time

Scaling for Success in the Functional Beverage Market

Target Audience: Tapping into the Growing Wellness Market

Our customers are a growing segment of conscious consumers who prioritize health, sustainability, and personal well-being. These individuals seek products and brands that align with their values and contribute to a positive impact on both themselves and the planet.

Health & Sustainability

• Low Calorie & Natural: All our products are 100 calories or less (<50% of leading canned & bottled coffee drinks). We use ingredients derived from plants and natural sources. All our beverages are plant-based and gluten-free.
• Quality and Transparency: All products are made with Certified Fair Trade commodities with coffee, tea, sugar, and cacao farmers being paid a premium for their goods.
• Organic Certification: We are actively working towards organic certification, ensuring that our products are free from synthetic pesticides and GMOs.
• Sustainable Packaging: We are committed to minimizing our environmental footprint. Currently, all our beverages are sold in aluminum packaging which is infinitely recyclable. We will continue exploring compostable packaging materials, providing an eco-friendly solution for our customers.

Cultural Trend-Setters are Taking Notice

Jibby's brand identity is the cornerstone of our success, setting us apart in a crowded market. It's the key to our exceptional customer retention, deep engagement, and the organic word-of-mouth growth that fuels our expansion.

These principles extend further with our community-driven approach to fundraising. By bypassing traditional Venture Capital routes and engaging in a Community Round on WeFunder, we empower our community to have a stake in our success. This unique approach not only provides us with financial support but also strengthens our brand identity as a movement driven by our customers themselves.

Disruptors like Jibby are Cashing in

Trailblazers in the functional food and beverage space are achieving sky-high valuations.

We invite you to join us on this exciting journey as we revolutionize the coffee industry. With Jibby Coffee, we are not only reimagining what a cup of coffee can be but also empowering coffee lovers to embrace a healthier and more fulfilling daily ritual. Together, let's change the way the world enjoys their coffee and embrace the power of adaptogens for a truly transformative experience.