If you invest, you're betting jbrds will be worth more than $6.3M in the future.
While many established brands have traditionally scaled down adult shoes for children, jbrds is taking a fresh approach. We believe in celebrating the unique anatomy of children's feet, ensuring they get the best start in life.
Introducing jbrds, a groundbreaking footwear that respects and supports the natural growth and development of a child's foot. We're championing a new era of footwear that promotes activity, health, and the sheer joy of childhood.
Our "sock-and-shoe-in-one" design...
All wrapped up in a stylish, clinically-informed design that appeals to both children and adults.
Every year, millions of babies are born globally, marking a continually renewing market. By catering to the newborn-to-8 age range, we're tapping into a vast potential of 32 million children.
The children's footwear market alone boasts $6 Billion in annual sales, not to mention the additional billions spent on apparel and accessories.
Our goal? To secure a 1% share of this vibrant market by 2026.
Forward-looking projections are not guaranteed.
While our business model is focused on direct-to-consumer sales, The philosophy of jbrds is to emphasize on building connections rather than just transactions.
To accomplish this, we have multiple initiatives currently in place:
As children grow, so does our range of shoe models.
We currently offer the Stand2Walk model, and post our community round, we'll introduce the Walk2Run, Run2Play, and Go Play models. Each is tailored to the unique needs of children, from infancy to 8 years.
Dr. Jay LeBow - Co-founder, Chief Innovation Officer and Head of Product
From his early days as a budding podiatrist in Baltimore, Dr. LeBow has always been deeply invested in foot health. However, it was the joys of grandparenthood that truly opened his eyes to the unique anatomical needs of a child's developing foot.
After meticulous research, reviewing countless X-rays, and evaluating the market's offerings, he realized a significant gap. No existing footwear genuinely catered to the intricate needs of a child's foot. Dr. LeBow's revelation became the foundation of jbrds, ensuring every design decision is rooted in deep medical understanding and genuine care.
"As a young podiatrist building my practice in Baltimore, I missed this insight with my daughters. It wasn't until I became a grandparent that I recognized the anatomical needs of a child's developing foot. After reviewing hundreds of X-rays and evaluating existing children's footwear, it was clear no shoe was properly addressing the needs of a child's developing foot." -Dr. Jay LeBow
Mike Gugat - Co-founder, CEO and Head of Marketing
With a rich history in the footwear industry, Mike Gugat has seen it all. Yet, he noticed a recurring theme: children's shoes were often sidelined, treated as mere afterthoughts. This realization, combined with Dr. LeBow's medical insights, led to the birth of jbrds.
Mike's vision is clear: to create the greatest active lifestyle brand dedicated exclusively to children, from their first steps to their eighth birthday.
"In the footwear industry, children's shoes are often an afterthought. The most crucial period of growth for children's feet and jbrds sets up kids to move into adolescence, young adulthood, and eventually to adults, helping to avoid possible problems later in life from wearing the wrong shoes as a child." -Mike Gugat, CEO
Together with COO David Hirshfeld and CFO Advisory Sameel Osuri, Dr. LeBow and Mike Gugat combine medical knowledge and industry expertise to transform children's footwear.
Imagine a world where children's footwear is crafted with precision, care, and a deep understanding of their unique needs.
By investing in jbrds, you're not just supporting a brand; you're championing a brighter, healthier future for the next generation.
We're on the brink of something transformative, and we invite you to be a part of this exciting journey.
Together, we will redefine children's footwear, ensuring every step they take is one towards a healthier, happier life.