jack henry

award-winning self-care and wellness for all

Last Funded May 2023


raised from 49 investors


Over $5m in revenue, fulfilled over 100,000 orders, with 73% customer return rate.
True omni-channel revenue approach. Establishing four distinct channels. 2021 - 2022 100% YoY growth
Ecomm metrics = CAC $9 · ROAS 5.43x · AOV $49 · LTV/CPA 9.29
Retailers include Saks 5th Ave, J.Crew, Erewhon, Remedy Place, Verishop

Our Team

Jack Henry is often recognized not just for their clean + functional products, but for their commitment to transparency and design. Winning awards such as “hair product of the year”, “a sustainable grooming brand you need to know”.

THE PROBLEM – Mens hair and skincare products haven't evolved in decades. Most products on the market currently are filled with synthetics, toxins and harsh chemicals and are cheap and used as fillers. They aren’t transparent nor sustainable. Men now, are reading ingredient labels and are conscious of what they’re putting on their bodies every day.

Jack Henry is changing that.

THE SOLUTION – Through proprietary and transparent formulations, Jack Henry has created a plant-based collection of full body care you can trust. Jack Henry sources the purest ingredients on the planet for each and every product, all designed to feed the microbiome and bring balance.

TRACTION – Over 5 million in total revenue, more than 100,000 total orders, best hair product of the year, best skincare product of the year, a 62% online customer return rate. These are just a few of the key highlights since inception. Jack Henry saw significant growth in 2020, resulting in a  488%  increase and total revenue of 1.25 million respectively. Investing back into the infrastructure in 2021, Jack Henry is poised to see another notable step in growth in 2022, with projected revenue of 2.5 million.

The opening and success of Jack Henry Studios, a wellness club, has truly transcended the brand from strictly DTC, to solidified as full omni-channel. A recent partnership with iconic David Pirrotta Brands sets the stage for exciting growth in distribution in 2023.

PRODUCTS : All formulations are proprietary and created in-house. No outside chemists or labs. Jack Henry operates and manages production, inventory, logistics, marketing, sales and product development in-house by their team. Jack Henry has a deep supply chain with family-run, eco-cert and sustainable farms for their ingredients.

Market Landscape –

For years the words 'natural' and 'performance' were rarely used in the same sentence. Jack Henry is changing the way people think about their products. A category primarily dominated by corporate legacy players, Jack Henry is taking a new approach to an outdated industry.

Opportunity –

What's really in your body care? For decades brands have increasingly added cheap synthetics and fillers that aren’t good for your body and are doing long-term damage.

Competition –

We have two main categories of competitors. the old and antiquated grooming industry and new modern natural wellness brands.

forward-looking projections cannot be guaranteed.

forward-looking projections cannot be guaranteed

Men's Personal Care Market Size –

The global men’s personal care market size was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030. The growing demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels by men is expected to positively impact the market.

According to a Byrdie article published in May 2020, in the U. S., the average male spends approximately USD 244 per month on skin care products, with facial moisturizers accounting for the majority of the money spent. The growing awareness of men's skincare products is predicted to increase demand in the upcoming years.

What started as a hair care brand transformed into a full-body personal care and wellness brand with new categories in sight including clean sunscreen, fragrance and supplements.