Investii

Regional banks and credit unions are losing millions of customers annually. 90% of Americans manage their finances digitally and expect their bank to provide an engaging mobile experience. For smaller institutions with limited tech budgets and expertise, it’s impossible for them to offer a mobile app capable of competing with mega banks or online-only neo-banks. These institutions have aging customers, and because of tech deficiencies, are struggling to attract younger ones.

Investii’s world-class mobile experience lets community banks fight back against big-budget tech. Our team has already built a phenomenal consumer app which our partners can license, customize, and brand as their own. Our value proposition to banks is simple…do what you do best (banking and customer service) and we’ll handle the front-end tech.

We’ve partnered with a robo-advisor allowing local banks to become super-brokers. Our partners can build deeper relationships with their customers by not only storing their money and providing loans, but actively helping them build wealth through investing.

Ultimately, success in banking comes down to smart lending decisions. Investii provides our partners with unique insights on how well their customers save and live within their means. Metrics like the Safety Net (how long a customer can go without another paycheck) or personal savings rate (percentage of a customer’s income not spent), give lenders a more complete view of a potential borrowers’ ability to repay debt than their credit score alone. Alternative lending is a pathway for smaller lenders to differentiate themselves and remain competitive, and the data Investii calculates helps them make informed decisions.

This alternative credit data all builds toward our long-term mission…proving that strong savers make good borrowers. The credit score is no longer the only option in lending. The data Investii captures empowers borrowers to prove they're trustworthy through healthy financial choices, not just debt, and presents lenders with a more complete risk profile. We’ve created a lender-agnostic score, called the Investii Savings Score, which we plan to bring to the lending market as a complement to the credit score in future years.

Our revenue model is simple. For banks and credit unions, we charge a $2-4 monthly fee per customer. For smaller institutions, this correlates to a $50k+ monthly revenue stream with larger organizations easily reaching $500k+/mo. We are also building the infrastructure for "micro-servicing", or allowing our partners to license certain functionality within our app to plug in to their existing solution.

For our partners who implement the robo-advisor, we charge their customers a 0.5% assets under management fee with a portion of the revenue being returned to the bank or credit union.

$5B Initial Source (Credit Unions)

$5B Initial Source (Community Banks)

$333B TAM Source

We are targeting a large, growing market which is ripe for disruption. The 148M accounts with community banks and credit unions represent a $5B initial market. Nearly all of these institutions use the generic mobile front-end provided by their core banking provider (typically Fiserv or FIS) and are hungry to differentiate themselves through a more engaging, functional app. The competitors in this space, Alchemy and NCR D3, tend to focus on large institutions with a heavy presence in business banking. Investii targets smaller partners with under $5B in assets who want to grow their consumer business. As a whole, the financial technology market is a $332.5B behemoth with projected annual growth of 20% over the next five years.

White-labeling our app is an exciting opportunity, but we came to it by building consumer-first. Investii is live on IOS and Android and has begun generating revenue through referral fees with our early partners, Chime and Acorns. Users are currently on an extended free trial, but we'll be using a freemium model with lifetime subscriptions charged to users or third-parties. We're working with our first employer and university partners and expect those contracts to be completed this fall. The robo-advisor implementation is nearly finished, so we’ll soon begin generating AUM fees.

B2C growth will be secondary to B2B, and we expect to grow the consumer base largely through partnerships as opposed to paid marketing.  The consumer app is already built, and expanding that product is not a current priority. We’ve acquired over 500 users and have been growing organically at 5-7% per week. Dollars moved to savings vehicles  has topped $60k with that total growing by the day! Without Investii, those dollars that may not have been saved/invested and it's extremely rewarding seeing people using our app to create wealth.

To build the best product possible, we went directly to the target users, and these are the same customers banks and credit unions are trying to attract. Bryan spoke at 40+ universities across the country to share Investii's vision and gather insights from our target demographic. Because we built everything with the consumer in mind, we are in discussions about piloting our app with several financial institutions.

Check out a demo of our consumer app. There is still work needed to make it a market-ready solution, but given how quickly our team builds, this could be your bank’s mobile experience in the near future.

This is company is being built by and for the next generation of consumers. Nishant began his career in banking building risk assessment models, and Bryan has managed Epic EMR implementations across 20+ organizations.

Our CTO, Micah, is also ex-Epic and designed our back-end architecture and security protocols. While our Director of Engineering, Tyler, is responsible for much of our mobile front end and predictive AI. Our team's experience in banking and healthcare make us the perfect group to navigate the complex security and regulatory landscape.

We're raising our seed round to expand the engineering team and white-label our app. We run extremely lean, doing all of our development internally, and previously raised a $180k pre-seed round to build the consumer product. Our current investors include a nationally-ranked accelerator (gener8tor) and executives from Square, Zywave, The Boring Company, BMO Harris, Rinse, and Harley.